Data Driven Content

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Ian Lurie

The latest version of my talk on data-driven content. More stuff about analytics!

Technologie

Data-Driven Content
Ian Lurie
@portentint

copyright 2011 Portent, Inc. portent.com

“I’LL GIVE YOU MORE BUDGET WHEN
YOU PROVE IT EARNS US MONEY.”

MEASURE
FIND OPPORTUNITIES
RESEARCH SUBJECT MATTER
STACK THE DECK

CONTENT EFFICIENCY REPORT: AVINASH KAUSHIK

Conclusion: Get speciﬁc. Write a
real proposal template.

It’s not about
rankings!!!

But maybe... Just maybe...

Grab Twitter
search.twitter.com/search.atom?q=seo

This certiﬁcate entitles
the bearer to kick the
crap out of multi-billion
dollar competitors with
little or no eﬀort.

Q&A time

portent.co/data-content

Ian Lurie
ian@portent.com
@portentint

portent.com
copyright 2011 Portent, Inc. conversationmarketing.com

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