Suche senden
Hochladen
Data Driven Content
•
6 gefällt mir
•
4,757 views
Ian Lurie
Folgen
The latest version of my talk on data-driven content. More stuff about analytics!
Weniger lesen
Mehr lesen
Technologie
Melden
Teilen
Melden
Teilen
1 von 95
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
Find out about the innovative ways we at Velir are using machine learning to help you get the most out of your marketing time with Sitecore.
Sitecore Symposium 2018 Theater Presentation - Shrink Your Workload, Grow You...
Sitecore Symposium 2018 Theater Presentation - Shrink Your Workload, Grow You...
Mark Stiles
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
Ian Lurie
Owl and The Hummingbird - Ontology and SEO
Owl and The Hummingbird - Ontology and SEO
Dawn Anderson MSc DigM
Kory's Project: Marshes
Kory's Project: Marshes
Kory's Project: Marshes
barryrbarber
DÍA DE LA BANDERA
DÍA DE LA BANDERA
guestd659a7
Sketches for Book
Sketches for Book
caterwauler
Paisajes Y Monumentos
Paisajes Y Monumentos
amfelisa
Melihat Peluang Bisnis UNAIR
Melihat Peluang Bisnis UNAIR
Widyoseno Estitoyo
Empfohlen
Find out about the innovative ways we at Velir are using machine learning to help you get the most out of your marketing time with Sitecore.
Sitecore Symposium 2018 Theater Presentation - Shrink Your Workload, Grow You...
Sitecore Symposium 2018 Theater Presentation - Shrink Your Workload, Grow You...
Mark Stiles
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Tip Per Minute: A Hyper-Active SEO Brain Dump
Tip Per Minute: A Hyper-Active SEO Brain Dump
Ian Lurie
Owl and The Hummingbird - Ontology and SEO
Owl and The Hummingbird - Ontology and SEO
Dawn Anderson MSc DigM
Kory's Project: Marshes
Kory's Project: Marshes
Kory's Project: Marshes
barryrbarber
DÍA DE LA BANDERA
DÍA DE LA BANDERA
guestd659a7
Sketches for Book
Sketches for Book
caterwauler
Paisajes Y Monumentos
Paisajes Y Monumentos
amfelisa
Melihat Peluang Bisnis UNAIR
Melihat Peluang Bisnis UNAIR
Widyoseno Estitoyo
Lightning Talk at Container Camp, San Francisco, June 2015
Clocker 1.0.0 Preview
Clocker 1.0.0 Preview
Andrew Kennedy
Hint: There's no such thing. Try the basic stuff. When you've got that 100% complete, you're advanced!!!!
'Advanced' Link Building
'Advanced' Link Building
Ian Lurie
Rasna presentation Part III
Presentation Part III
Presentation Part III
maverickrathore
25 Anni di Solidarietà
25 Anni di Solidarietà
maurinbu
No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36" Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers, and SEOs in particular, are a lot like Gollum: We're shunned. We don't get much sunlight. Our diet is awful. And we never get the credit for business success. It's our fault. We're good at building rankings and building traffic. But we're terrible at demonstrating the value of our work. So we fling ourselves into the lava. Every single time.
SEO Analytics - Middle Earth Style
SEO Analytics - Middle Earth Style
Ian Lurie
Talk given by Sam Ramji at the Edinburgh Docker Meetup on 16 July 2015. Introducing the Open Container Project to the Continuous Innovation Community.
Introducing the Open Container Project
Introducing the Open Container Project
Andrew Kennedy
Kersti Peenema Mart Laanpere
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Kersti Peenema
Day 2 2nd_weekcris
Day 2 2nd_weekcris
cristiarnau
5 Things
5 Things
Con Morris
My top 5 tips on creating blog content that makes people want to come back. I snuck these in while chairing the bloggers' panel at Social Media Junction.
5 top tips for compelling, relevant blog content
5 top tips for compelling, relevant blog content
Simon Young
PolyU BBA Management
PolyU BBA Management
polyduck
Interactive Marketing
Interactive Marketing
Justin Flowers
Una serie de diapositivas con comentarios acerca de la contaminacion, el calentamiento global. Ojala muchismas personas hicieran difusion a este tema para el cambio de conciencia.
Noesmentira
Noesmentira
Silvano Leonardo Gomez A.
Learn the difference between Penguin and other link penalties, how to recover and factors around which links get caught. Also, learn the day Portent got a manual penalty, and why I laughed.
Penguin, SEO and the Apocalypse
Penguin, SEO and the Apocalypse
Ian Lurie
Keynote delivered at the Association of College and Research Libraries ILA conference 5/2/2014
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Bobbi Newman
Culturismo Al Extremo
Culturismo Al Extremo
Descojonate
Un MóN De Sentiments
Un MóN De Sentiments
lalvar25
Find out how My New Zealand solves the biggest marketing challenges facing Kiwi brands who want to market to China. Save time and money, partner with the world's first online video platform for Chinese, in Chinese, by a Kiwi.
My New Zealand- partner pack updated Sept 2016
My New Zealand- partner pack updated Sept 2016
Simon Young
Presentation I originally put together in 2007 to introduce agile (scrum) to my team and suggest ways for us to adapt to this increasingly used methodology.
Usagility
Usagility
superduperfly
Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
What IA, UX and SEO Can Learn from Each Other
What IA, UX and SEO Can Learn from Each Other
Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
Ian Lurie
This is a video SEO training presentation presented by Mark Robertson @http://www.reelseo.com/ at the 2013 Brightcove Play conference.
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for Search
Mark Robertson ⏩
Weitere ähnliche Inhalte
Andere mochten auch
Lightning Talk at Container Camp, San Francisco, June 2015
Clocker 1.0.0 Preview
Clocker 1.0.0 Preview
Andrew Kennedy
Hint: There's no such thing. Try the basic stuff. When you've got that 100% complete, you're advanced!!!!
'Advanced' Link Building
'Advanced' Link Building
Ian Lurie
Rasna presentation Part III
Presentation Part III
Presentation Part III
maverickrathore
25 Anni di Solidarietà
25 Anni di Solidarietà
maurinbu
No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36" Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers, and SEOs in particular, are a lot like Gollum: We're shunned. We don't get much sunlight. Our diet is awful. And we never get the credit for business success. It's our fault. We're good at building rankings and building traffic. But we're terrible at demonstrating the value of our work. So we fling ourselves into the lava. Every single time.
SEO Analytics - Middle Earth Style
SEO Analytics - Middle Earth Style
Ian Lurie
Talk given by Sam Ramji at the Edinburgh Docker Meetup on 16 July 2015. Introducing the Open Container Project to the Continuous Innovation Community.
Introducing the Open Container Project
Introducing the Open Container Project
Andrew Kennedy
Kersti Peenema Mart Laanpere
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Kersti Peenema
Day 2 2nd_weekcris
Day 2 2nd_weekcris
cristiarnau
5 Things
5 Things
Con Morris
My top 5 tips on creating blog content that makes people want to come back. I snuck these in while chairing the bloggers' panel at Social Media Junction.
5 top tips for compelling, relevant blog content
5 top tips for compelling, relevant blog content
Simon Young
PolyU BBA Management
PolyU BBA Management
polyduck
Interactive Marketing
Interactive Marketing
Justin Flowers
Una serie de diapositivas con comentarios acerca de la contaminacion, el calentamiento global. Ojala muchismas personas hicieran difusion a este tema para el cambio de conciencia.
Noesmentira
Noesmentira
Silvano Leonardo Gomez A.
Learn the difference between Penguin and other link penalties, how to recover and factors around which links get caught. Also, learn the day Portent got a manual penalty, and why I laughed.
Penguin, SEO and the Apocalypse
Penguin, SEO and the Apocalypse
Ian Lurie
Keynote delivered at the Association of College and Research Libraries ILA conference 5/2/2014
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Bobbi Newman
Culturismo Al Extremo
Culturismo Al Extremo
Descojonate
Un MóN De Sentiments
Un MóN De Sentiments
lalvar25
Find out how My New Zealand solves the biggest marketing challenges facing Kiwi brands who want to market to China. Save time and money, partner with the world's first online video platform for Chinese, in Chinese, by a Kiwi.
My New Zealand- partner pack updated Sept 2016
My New Zealand- partner pack updated Sept 2016
Simon Young
Presentation I originally put together in 2007 to introduce agile (scrum) to my team and suggest ways for us to adapt to this increasingly used methodology.
Usagility
Usagility
superduperfly
Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
What IA, UX and SEO Can Learn from Each Other
What IA, UX and SEO Can Learn from Each Other
Ian Lurie
Andere mochten auch
(20)
Clocker 1.0.0 Preview
Clocker 1.0.0 Preview
'Advanced' Link Building
'Advanced' Link Building
Presentation Part III
Presentation Part III
25 Anni di Solidarietà
25 Anni di Solidarietà
SEO Analytics - Middle Earth Style
SEO Analytics - Middle Earth Style
Introducing the Open Container Project
Introducing the Open Container Project
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Ecer2010 3 - "Learning about and with the social media: evaluation study of D...
Day 2 2nd_weekcris
Day 2 2nd_weekcris
5 Things
5 Things
5 top tips for compelling, relevant blog content
5 top tips for compelling, relevant blog content
PolyU BBA Management
PolyU BBA Management
Interactive Marketing
Interactive Marketing
Noesmentira
Noesmentira
Penguin, SEO and the Apocalypse
Penguin, SEO and the Apocalypse
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Escape The Silo: Why and How to Escape Your Professional Silo - ILA/ACRL ke...
Culturismo Al Extremo
Culturismo Al Extremo
Un MóN De Sentiments
Un MóN De Sentiments
My New Zealand- partner pack updated Sept 2016
My New Zealand- partner pack updated Sept 2016
Usagility
Usagility
What IA, UX and SEO Can Learn from Each Other
What IA, UX and SEO Can Learn from Each Other
Ähnlich wie Data Driven Content
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
Ian Lurie
This is a video SEO training presentation presented by Mark Robertson @http://www.reelseo.com/ at the 2013 Brightcove Play conference.
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for Search
Mark Robertson ⏩
The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.
The Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + Content
Anton Shulke
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics. Advanced SEO isn't rel canonical or nofollow. Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them. This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
Ian Lurie
Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.
The Secrets of Search for Sacramento State
The Secrets of Search for Sacramento State
Coryon.com
Google and Amazon don't appear to have much in common. But they're both heading in the same direction when it comes to rankings. They both have to address needs, and they have to do it by getting away from keyword-based algorithms. For us, that means a different approach to SEO. This presentation dives deeper than user-centric design and content and provides concrete tips and techniques for capitalizing on the new model. It also explores recent changes and how they all move towards a needs-driven algorithm. DON'T LET THE 150+ SLIDES SCARE YOU. It's a very fast read.
Needs into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for Rankings
Ian Lurie
Search Engine Optimisation (SEO)
Supercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptx
IMSeoKing.com
Presented to ELSA's TDD in March 2011, Paris. Reactivated some dead links in November 2011.
Tdd 2011 chioini_updated
Tdd 2011 chioini_updated
Mario Chioini
Intro to SEO (1)
Intro to SEO (1)
Adriani Le
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership. Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com blogging, social media, social networking, Twitter, linkedin advice and counsel
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
Jay Baer
This is the presentation I gave on June 23rd at the MN Summit put on by the MN Search Association in St Paul, Minnesota.
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
John Doherty
These are my slides for my 2011 2 hour social media basics for real estate presentation. For details on this presentation please contact me at peter brewer.com
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estate
Peter Brewer
The Secrets of Search for El Dorado Hills Successful Thinkers
The Secrets of Search for El Dorado Hills Successful Thinkers
Coryon.com
My presentation at SSMX about SEO and some trends regarding it for 2012, especially about mobile and social search.
SEO in 2012 - Some trends about what will happen
SEO in 2012 - Some trends about what will happen
Simon Sundén
Meaning of life (TipTop Technologies)
Meaning of life (TipTop Technologies)
tiptoptech
Meaning of life (TipTop Technologies)
Meaning of life (TipTop Technologies)
tiptoptech
Talk for SMX Sydney Australia
Web Design for SEO
Web Design for SEO
Michael King
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.
Back to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials Right
Kerry-Anne Gilowey
Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond! https://www.dfwsem.org/events/kerry-dean/
The State of SEO: 2015 and Beyond!
The State of SEO: 2015 and Beyond!
DFWSEM
Knowledge Graph and Authorrank iss smx
Knowledge Graph and Authorrank iss smx
Gianluca Fiorelli
Ähnlich wie Data Driven Content
(20)
Core Web Vitals and SEO: Don't Panic. Improve.
Core Web Vitals and SEO: Don't Panic. Improve.
Brightcove Video SEO - Optimizing Brightcove Video for Search
Brightcove Video SEO - Optimizing Brightcove Video for Search
The Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + Content
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
The Secrets of Search for Sacramento State
The Secrets of Search for Sacramento State
Needs into Wants: Amazon, Google and the Race for Rankings
Needs into Wants: Amazon, Google and the Race for Rankings
Supercharge & Make Your Business Searchable on Google.pptx
Supercharge & Make Your Business Searchable on Google.pptx
Tdd 2011 chioini_updated
Tdd 2011 chioini_updated
Intro to SEO (1)
Intro to SEO (1)
You're a Rock Star: Building Thought Leadership Through Social Networking
You're a Rock Star: Building Thought Leadership Through Social Networking
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
No Nonsense Content Marketing - MNsearch 2017 - Slideshare
Introduction to Social Media 101 for real estate
Introduction to Social Media 101 for real estate
The Secrets of Search for El Dorado Hills Successful Thinkers
The Secrets of Search for El Dorado Hills Successful Thinkers
SEO in 2012 - Some trends about what will happen
SEO in 2012 - Some trends about what will happen
Meaning of life (TipTop Technologies)
Meaning of life (TipTop Technologies)
Meaning of life (TipTop Technologies)
Meaning of life (TipTop Technologies)
Web Design for SEO
Web Design for SEO
Back to Basics: Getting the Content Essentials Right
Back to Basics: Getting the Content Essentials Right
The State of SEO: 2015 and Beyond!
The State of SEO: 2015 and Beyond!
Knowledge Graph and Authorrank iss smx
Knowledge Graph and Authorrank iss smx
Mehr von Ian Lurie
All your marketing successes, all your data, means $h!t if no one understands you. Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Data Visualization For Marketers
Data Visualization For Marketers
Ian Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
Ian Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
Ian Lurie
Teaching SEO to internal teams can be ridiculous. Learn some common-sense rules, and a few tools, to make it easier and more effective.
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
Ian Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
Ian Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Ian Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
Ian Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
Ian Lurie
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
Ian Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Ian Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
Ian Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Ian Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Ian Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Ian Lurie
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Ian Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Ian Lurie
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do? This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Ian Lurie
Digital marketing requires more than storytelling. Stories have a single path - an arc. But consumers, B2B or B2C, can choose their own paths. They work with you to create the stories. Make sure you know how to do that with search, social, and the other online channels. Use Marketing Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Ian Lurie
A faster site means higher rankings, more conversions and a happier audience. Here are the little things that add up.
Lots of Little Things: Site Speed, 2017
Lots of Little Things: Site Speed, 2017
Ian Lurie
Content unicorns are great, but whether you're in a huge or tiny organization, you rarely get to create them. To hell with Unicorns. We need more content badgers. My deck from Mozcon 2017
Badger-Style Content - Mozcon 2017
Badger-Style Content - Mozcon 2017
Ian Lurie
Mehr von Ian Lurie
(20)
Data Visualization For Marketers
Data Visualization For Marketers
Starting, Running, And Selling An Agency: Life Among The Monsters
Starting, Running, And Selling An Agency: Life Among The Monsters
Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Storytelling's great. Time to Add Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Lots of Little Things: Site Speed, 2017
Lots of Little Things: Site Speed, 2017
Badger-Style Content - Mozcon 2017
Badger-Style Content - Mozcon 2017
Kürzlich hochgeladen
How to get Oracle DBA Job as fresher.
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Presentation on the progress in the Domino Container community project as delivered at the Engage 2024 conference
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Martijn de Jong
In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
MINDCTI Revenue Release Quarter 1 2024
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Modernizing Securities Finance: The cloud-native prime brokerage platform transforming capital markets. Madhu Subbu, Managing Director, Head of Securities Finance Engineering Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
apidays
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
JAM, the future of Polkadot.
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Juan lago vázquez
In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
ICT role in 21 century education. How to ICT help in education
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
💉💊+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI}}+971581248768 +971581248768 Mtp-Kit (500MG) Prices » Dubai [(+971581248768**)] Abortion Pills For Sale In Dubai, UAE, Mifepristone and Misoprostol Tablets Available In Dubai, UAE CONTACT DR.Maya Whatsapp +971581248768 We Have Abortion Pills / Cytotec Tablets /Mifegest Kit Available in Dubai, Sharjah, Abudhabi, Ajman, Alain, Fujairah, Ras Al Khaimah, Umm Al Quwain, UAE, Buy cytotec in Dubai +971581248768''''Abortion Pills near me DUBAI | ABU DHABI|UAE. Price of Misoprostol, Cytotec” +971581248768' Dr.DEEM ''BUY ABORTION PILLS MIFEGEST KIT, MISOPROTONE, CYTOTEC PILLS IN DUBAI, ABU DHABI,UAE'' Contact me now via What's App…… abortion Pills Cytotec also available Oman Qatar Doha Saudi Arabia Bahrain Above all, Cytotec Abortion Pills are Available In Dubai / UAE, you will be very happy to do abortion in Dubai we are providing cytotec 200mg abortion pill in Dubai, UAE. Medication abortion offers an alternative to Surgical Abortion for women in the early weeks of pregnancy. We only offer abortion pills from 1 week-6 Months. We then advise you to use surgery if its beyond 6 months. Our Abu Dhabi, Ajman, Al Ain, Dubai, Fujairah, Ras Al Khaimah (RAK), Sharjah, Umm Al Quwain (UAQ) United Arab Emirates Abortion Clinic provides the safest and most advanced techniques for providing non-surgical, medical and surgical abortion methods for early through late second trimester, including the Abortion By Pill Procedure (RU 486, Mifeprex, Mifepristone, early options French Abortion Pill), Tamoxifen, Methotrexate and Cytotec (Misoprostol). The Abu Dhabi, United Arab Emirates Abortion Clinic performs Same Day Abortion Procedure using medications that are taken on the first day of the office visit and will cause the abortion to occur generally within 4 to 6 hours (as early as 30 minutes) for patients who are 3 to 12 weeks pregnant. When Mifepristone and Misoprostol are used, 50% of patients complete in 4 to 6 hours; 75% to 80% in 12 hours; and 90% in 24 hours. We use a regimen that allows for completion without the need for surgery 99% of the time. All advanced second trimester and late term pregnancies at our Tampa clinic (17 to 24 weeks or greater) can be completed within 24 hours or less 99% of the time without the need surgery. The procedure is completed with minimal to no complications. Our Women's Health Center located in Abu Dhabi, United Arab Emirates, uses the latest medications for medical abortions (RU-486, Mifeprex, Mifegyne, Mifepristone, early options French abortion pill), Methotrexate and Cytotec (Misoprostol). The safety standards of our Abu Dhabi, United Arab Emirates Abortion Doctors remain unparalleled. They consistently maintain the lowest complication rates throughout the nation. Our Physicians and staff are always available to answer questions and care for women in one of the most difficult times in their lives. The decision to have an abortion at the Abortion Cl
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Navi Mumbai Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Navi Mumbai Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Navi Mumbai Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Copy of the slides presented by Matt Robison to the SFWelly Salesforce user group community on May 2 2024. The audience was truly international with attendees from at least 4 different countries joining online. Matt is an expert in data cloud and this was a brilliant session.
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
Stay safe, grab a drink and join us virtually for our upcoming "GenAI Risks & Security" Meetup to hear about how to uncover critical GenAI risks and vulnerabilities, AI security considerations in every company, and how a CISO should navigate through GenAI Risks.
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
lior mazor
writing some innovation for development and search
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
ICT role in education and it's challenges. In which we learn about ICT, it's impact, benefits and challenges.
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
rafiqahmad00786416
Kürzlich hochgeladen
(20)
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
Data Driven Content
1.
Data-Driven Content
Ian Lurie @portentint copyright 2011 Portent, Inc. portent.com
2.
WHY IS CONTENT
ALWAYS SO AWFUL?
3.
“I DON’T KNOW
WHAT TO WRITE!!!”
4.
“I’LL GIVE YOU
MORE BUDGET WHEN YOU PROVE IT EARNS US MONEY.”
5.
Oy
6.
GRRRRRRRRRR
7.
Site-wide ranking.
8.
Competition.
9.
GREAT CONTENT IS
NO LONGER OPTIONAL.
10.
DATA-DRIVEN CONTENT
11.
DATA-DRIVEN CONTENT STRATEGY
12.
MEASURE FIND OPPORTUNITIES RESEARCH SUBJECT
MATTER STACK THE DECK
13.
DOCUMENT EVERYTHING
14.
MEASURE
15.
Is anyone reading
this stuff?
16.
CRAZYEGG.COM SCROLL MAP
17.
LOTS OF ATTENTION
LESS ATTENTION
18.
A LOT OF ‘SCANNING’
19.
CONTENT EFFICIENCY REPORT:
AVINASH KAUSHIK
20.
21.
22.
http://portent.co/ak-coolness
23.
24.
FIND OPPORTUNITIES
25.
Find the easy
wins.
26.
NOT PROVIDED
27.
28.
ARGH!!!!!
29.
PERSONALIZATION
30.
I got not provided
31.
32.
Bleah
33.
Nice average position
34.
Decent CTR
35.
And some clicks
36.
Good!!!
37.
Bad!!!
38.
Query Content +
Bounce rate Intent
39.
40.
Generalities
41.
Smart-assery
42.
Fail
43.
Conclusion: Get specific.
Write a real proposal template.
44.
How competitive?
45.
Not bad
46.
SEOMOZ SERP overlay
47.
Egads.
48.
But maybe... Just
maybe...
49.
It’s not about
rankings!!! But maybe... Just maybe...
50.
Expand
51.
52.
Document
53.
54.
DOCUMENT DOCUMENT DOCUMENT
55.
RESEARCH SUBJECT MATTER
56.
What’s everyone talking
about?
57.
Take a gander
at the Googles!
58.
Shouldn’t take more
than 5 minutes.
59.
Fail
60.
Assemble a corpus
61.
Kor - PUS
62.
Record google.com/alerts
63.
64.
65.
Record other search results
66.
67.
68.
69.
Record Twitter
70.
Grab Twitter search.twitter.com/search.atom?q=seo
71.
Record Favorite blogs
Alltop
72.
Analyze
73.
74.
75.
76.
WORDLE.NET
77.
Important!!!!
78.
79.
Mobile SEO, anyone? Tablets?
80.
DON’T BE A:
81.
google.com/insights/search/
82.
Draw conclusions Brain
required
83.
Brainstorm headlines
Brain required
84.
85.
DOCUMENT EVERYTHING
86.
LESSONS
87.
DOCUMENT EVERYTHING
88.
Brain
required
89.
90.
MARKETING = WORK
91.
This certificate entitles the
bearer to kick the crap out of multi-billion dollar competitors with little or no effort.
92.
Don’t be a
93.
94.
MEASURE FIND OPPORTUNITIES RESEARCH SUBJECT
MATTER STACK THE DECK
95.
Q&A time
portent.co/data-content Ian Lurie ian@portent.com @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
Jetzt herunterladen