This document discusses 5 reports that provided useful insights and 1 report that did not. It describes how each report helped clarify results and influence actions through customized dashboards, advanced filters, date range comparisons, attribution modeling, and advanced segmentation. The key lessons are that analytics should clarify results and influence actions, and to avoid "Confusion, Redundancy, Irrelevance" (C.R.I.).
15. help...
VISITS UNIQUE VISITORS
VISITORS PAGEVIEWS
SEARCHES REFERRERS TIME
ON SITE AVG PAGEVIEWS/
VISIT BOUNCE RATE EXIT
RATE ENTRANCES LANDING
PAGES KEYWORDS
CAMPAIGNS AD GROUPS
DOWNLOAD TIME LOAD TIME
OS PLATFORM FUNNELS NEW
VISITS RETURN VISITS CITY
STATE BROWSER PLUGINS
71. BUT WHERE’S THE PROOF?
THE COUSIN’S MOTHER’S BROTHER’S
FATHER’S FRIEND FROM THE COFFEE
SHOP SAID HE READ IN AN AIRLINE
MAGAZINE THAT DROP DOWNS ARE
IMPORTANT AND GENERATE MORE
REVENUE. HE’D KNOW, SINCE HE RUNS
HIS OWN BUSINESS AND BUILT HIS OWN
WEB SITE USING DREAMWEAVER.
-- MS. ‘VISUAL’