Mobile marketing is a set of practices that enables organizations to communicate and engage with audiences through mobile devices. Worldwide spending on mobile media is expected to grow to $24 billion by 2013, with over 275 million US mobile subscribers. Mobile users have their devices within arms' reach for 22 hours a day on average. Four mobile phones are sold for every PC, and 94% of text messages are read within 4 minutes versus 48 hours for emails. Mobile marketing campaigns are achieving response rates over 25%.

1. Welcome to
Get Socialized

2. Mobile Marketing is a set of practices that enables
organizations to communicate and engage with their audience
in an interactive and relevant manner through any mobile
device or network.

3. Mobile Market
Worldwide spending in mobile media
is expected to grow to $24B by 2013
Over 275 Million US mobile
subscribers
The average mobile user has their
mobile device within arms reach for
up to 22 hours a day
Over 80% of US mobile subscribers
use text messaging, with over 50%
texting daily

4. Mobile Market
Four mobile phones are sold for every
PC sold.
94% of text messages are read within
4 minutes versus 48 hours for e-mail.
The average U.S. mobile phone
subscriber sends and receives more
text messages than voice calls
Mobile marketing campaigns are
achieving response rates greater than
25%

5. Mobile Marketing Components
Delivery Methods
SMS/MMS Texting
2D Barcode
Image Recognition
Mobile Website
Mobile version of .com site
Mobile Micro Site
Campaign specific mobile site
Mobile Advertising
Advertise on the mobile web and in app.
Monetize your mobile site by allowing on site mobile
advertising.
Mobile Search
App Development
IPhone, Google, Blackberry etc.
Augmented Reality
to superimpose graphics, audio and other sensory
enhancements over a real-world environment in real time.

6. Mobile Best Practices
Define your Strategy
Like any component of the marketing mix, it is important for mobile marketing to play a strategic role
linked to clear objectives.
Targeted and Valuable
Mobile marketing is most effective when content is targeted and relevant to the user. Don’t over
communicate.
Learn the boundaries
Understand the limitations of various devices and the penetration and adoption of technologies that
enable communications.
Treat it as a unique medium
Mobile users engage with and consume content differently than with other mediums. Mobile content is
micro content—consumed in small pieces. Users won’t navigate through seven levels to get to the
content they want and need.
Give users a choice
Ask for and obtain consent via opt-in for all messaging programs. The ability to opt-out is necessary.
Keep it secure
Mobile marketers must implement reasonable procedures to protect user information.

7. Exhibitor (pre-show)
Visit us at the NAB show!
April 10-15 2010, Las Vegas
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Forward to a friend’s mobile

8. Exhibitor Mobile Site
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video During Show – Exhibitors use the mobile
Tell us For a Chance to Win! channel to increase interaction with
Request Follow Up attendees and improve lead generation
Locate Store
Forward to a friend’s mobile Text To Win – Drive booth traffic and
engage consumer with product or brand.

9. Canon U.S.A., Inc., headquartered in
Welcome to Canon Mobile!
Lake Success, New York, is a leader in
professional business, consumer and
About Canon
industrial imaging equipment.
Booth Location Our extensive product line and digital
solutions enable businesses and
New Product Images consumers worldwide to capture, store,
and distribute information.
ImageRUNNER Video Canon products include color and B/W
copiers, printers, image filing systems,
Tell us For a Chance to Win!
facsimile, cameras and lenses,
Request Follow Up camcorders, and healthcare.
Locate Store More about products.
Watch video from CEO.
Forward to a friend’s mobile

10. Exhibitor Mobile Site
Welcome to Canon Mobile!
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us For a Chance to Win!
Request Follow Up
Come see us at Booth 240 for a
Locate Store chance to win grand prize!
Forward to a friend’s mobile

11. Exhibitor Mobile Site
Welcome to Canon Mobile! Printers
PIXMA iP2702
About Canon
Booth Location
New Product Images
ImageRUNNER Video
PIXMA iP4700
Tell us For a Chance to Win!
Request Follow Up
Locate Store
Forward to a friend’s mobile Scanners

12. Exhibitor Mobile Site
Welcome to Canon Mobile! C5030
About Canon
Booth Location
New Product Images C5035i
ImageRUNNER Video
Tell us For a Chance to Win!
C5051i
Request Follow Up
Locate Store
Forward to a friend’s mobile

13. Exhibitor Mobile Site
Welcome to Canon Mobile! Answer the following questions for a chance to
win a $25 itune gift card.
About Canon
Booth Location
New Product Images
ImageRUNNER Video
Tell us for a chance to win
Request Follow Up
Locate Store
Forward to a friend’s mobile

14. Text to Win Example

15. Examples

16. Examples

17. Examples

18. ConnectMedia
ConnectMedia Ventures is a mobile marketing
company that provides clients with…

19. ConnectMedia
ConnectMedia Ventures is a mobile marketing
company that provides clients with…
Mobile
Strategy

20. ConnectMedia
ConnectMedia Ventures is a mobile marketing
company that provides clients with…
Mobile
Strategy
Mobile
Technology

21. ConnectMedia
ConnectMedia Ventures is a mobile marketing
company that provides clients with…
Mobile
Strategy
Mobile
Technology
Campaign
Execution

22. ConnectMedia
ConnectMedia Ventures is a mobile marketing
company that provides clients with…
Mobile
Strategy
Mobile
Technology
Campaign
Execution
Campaign
Management

36. 7 Secrets to Promoting
Tradeshows Through
Blogging
Erik Deckers

37. 1. Pre-Event Promotion

38. 2. Live Blogging

39. 3. Post
Event
Wrap-Up

40. 4. Photo
Blogging

41. 5. Video
Blogging

42. 6. Invite Guest Bloggers

43. 7. It's Also
About
Search...

44. Any questions?
Find me
SmallerIndiana.com
Read me
ErikDeckers.com
ProBlogService.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@problogservice.com For a copy of this deck
Thank you!

47. Engage the Senses...
Fact: 83% of all
commercial
communication appeals
only to one sense – our
eyes. That leaves a paltry
17% to cater for the other
four senses. This is
extraordinary given that
75% of our day-to-day
emotions are influenced by
what we smell, and the fact
that there’s a 65% chance
of a mood change when
exposed to a positive
sound. (Martin Lindstrom
from Brand Sense)

48. Grow
business
the old
way or
Enrich
people?

49. Where are people NOW?

50. right now people are
communicating

51. Making the most of
your events, trade
shows and campaigns
Add speed to the message
Make it easy to share
Connect beyond your booth
Convey a Consistent Message
Capture more leads

52. Things to Avoid
=
Single Tactic
Marketing Strategies

53. Use Your Square Foot
of Influence
• Your booth = 8x10 (80
square feet)
• The Conference = 200x400
(80,000 Square feet)
• The world = 5,502,532,127,000,000 square feet

54. Client:
Pet Supplies Plus
Trade Event: Great Indy Pet Expo (traffic of 5,000)
Goal: Influence the total event and leave a mark
Method: Lock the owner in a dog cage to push pet adoptions,
broadcast it via Ustream, post via twitter and facebook.
Results: --Attract attention and buzz throughout the event. --Attract
traffic and attention on their new website. --Garner publicity
including live interviews on two stations.
Impact the Audience better, and... impact a broader audience.

55. In what industries can you
use Social Media?

56. In what industries can you
use Social Media?
• All of them...

57. /danielHERNDON
/danielHERNDON
Engage your market...

58. Thank you!