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Blogging 101
                            (@edeckers)




Erik Deckers
VP of Creative Services
Professional Blog Service
Why blog?
Gen Y
 outnumbers
Baby Boomers
96% of Gen Y
  has joined a
social network
400,000,000
         (400 million)

‣number of people on
 Facebook
If Facebook
were a country,
it would be the
3rd largest in
the world
50,000,000
           (50 million)

‣number of Twitter messages
 per day
77%
‣active number of Internet users who
 read blogs
Who blogs?
Small Businesses
Newspapers
Citizen Journalists
Arts & Entertainment
Government
Personal Journal
Fuel a Passion
Share Opinions
SEO
Why?
What?
Blog about. . .


        •Your job
        •Your company
        •Your field
        •Industry trends
        •Special reports
        •Your life
When?
Write. . .
•Once/week
•2–3 times/week
•Once/day
•Several times/day
Find Your
  Niche
Choose Your
  Platform
They Host                       You Host

• Free                    • Hosting costs
• Easy                    • Advanced
• longURL.blogspot.com    • www.YourURL.com
• Limited functionality   • Unlimited functionality
Let's Set One Up
Any questions?

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Basic Blogging for Small Businesses, GoSociable

Hinweis der Redaktion

  1. 82 million to 78 million
  2. Biggest demographic - Gen Y Fastest growing demographic - Women, 55 - 65 Carmon on Facebook
  3. Brian Oberkirch, PR guy and resident of Slidell, LA
  4. Brian Oberkirch, PR guy and resident of Slidell, LA
  5. Brian Oberkirch, PR guy and resident of Slidell, LA
  6. Animal Methane Problem. I'm no longer on top 100 b/c people weren't clicking results when they found me.
  7. DISCUSSION
  8. Next slide for Publish Date, Post Tags (explain how tags work; "Internet threw books on the floor"), and Categories.
  9. Explain Publish Date, Post Tags (explain how tags work; "Internet threw books on the floor"), and Categories.