2. Keyword Density and Its Importance in SEO
What Is Keyword Density?
Standard Definition
Keyword density can be defined as,
The ratio of a keyword occurring on a web page compared to the total words viewable.
Simply put, the more a seo keyword is used in your article, the more are your chances of making
into the first few pages onto various search engines. This makes keyword density one of the most
important factors to be considered in Search Engine Optimization (SEO). Read More
Present Definition Of Keyword Density
To get better search results now search engines use other factors like semantic searching, anchor
text linking, the website’s age, link building strategy, fame and visitor hits etc. Read More
How To Measure Keyword Density?
Keyword density can be easily measured using the simple formulae of the total number of
occurrences of the keyword/ total number of words x 100. However with the passage of time this
formulae added with other smart tools are available online to help you analyze how certain
keywords are used on your webpage. See Example
Decreasing Keyword Density To Avoid Spamming
Keyword density is to be decreased to not let search engines or SEO websites think of your
webpage as to be spammed with keywords. This can be easily avoided by adding these keywords
in headings or bolded figures as search engines consider them important. Elsewhere, repeated
keywords can be troublesome bringing down page ranking. Read More
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