course material

1. (Mt) – University of Westminster Management Questions
WESTMINSTER BUSINESS SCHOOL SCHOOL OF APPLIED MANAGEMENT Module Title:
Online Entertainment Management Module Code: 4EBUS001W Assessment title:
Development Portfolio Assessment weighting: 50% Assessment deadline: Thursday 16th
March 2023 Semester 2, 2022/2023 Assessment Brief The Assessment This coursework is
worth 50% of the total module marks available for this module. This is an individual piece
of work; therefore, you should not collude with others, while completing this work. The
word limit for the development portfolio is 1,000 words (Maximum). Your task is to submit
a mobile APP development portfolio. The structure of your portfolio should have the
following three elements: 1. Report – A clear description of your APP and its functions,
analysis of its place in the marketplace and any ethical and/or legal issues you needed to
consider with your APP design. • Description of the APP • Selection of suitable functions •
Analysis of the marketplace for the APP • Consideration of legal and ethical issues for the
APP 2. Business model Canvas- for your APP • Relationship between the Business module
canvas and the other elements within the assessment • Depth of analysis in the Business
Model Canvas 3. Storyboard – A storyboard showing how a user would use your APP, this
must show how the functions work for the user as well as the user interface design (you
could also use APP template used in the seminars and workshops). • Depth detail of design •
Clear design of functions within the APP • The APP design and its functions use are clearly
shown within the storyboard • The methods used within the storyboard to demonstrate the
APP design and functions Please note you will need to provide your sources for the analysis
and any images used within this piece of work. Assessment criteria The assessment criteria
and weightings show you what is important in the assessment and how marks are shared
across each criterion. When you are completing your assessment remember you need to
fulfil the brief and the assessment criteria below. At the end of this document, we have
provided you a more detailed marking grid, which describes both the expectation for each
criterion and how marks would be awarded based upon performance. Page | 2 Criterion
Report Business model Canvas Storyboard Total Weighting 40% 20% 40% 100% The
University has arrangements for marking, internal moderation and external scrutiny.
Further information can be found in Section 12 of the Handbook of Academic Regulations,
westminster.ac.uk/study/current-students/resources/academic-regulations Anonymous
marking Do NOT include your name or student number within the file name or anywhere
within your submission. The submission will be subject to anonymous marking. Having
logged into blackboard the system will record your details anonymously and tutors will

2. only see your name after the entire submission has been assessed and provisional marks
have been released to all students at the same time. Referencing requirements for the
assessment Statements, assertions and ideas made in coursework should be supported by
citing relevant sources. Sources cited in the text should be listed at the end of the
assignment in a reference list. Any material that you read but do not cite in the report
should go into a separate bibliography. Unless explicitly stated otherwise by the module
teaching team, all referencing should be in Westminster Harvard format. If you are not sure
about this, the library provides guidance (available via the library website pages). The
deadline and submitting your coursework – checks Unless indicated otherwise, coursework
is submitted via Blackboard. The deadline for this assessment is Thursday 16th March 2023
at 1300. This means that your work should be fully uploaded before 1300. The University
would treat your submission as late, if your work has not been fully uploaded and stored on
the server before 1300. In order to avoid your submission being marked as late, you should
upload your work as soon as possible before the deadline and must not wait until or just
before the deadline to start uploading your work. At busy times the coursework submission
process may run slowly. To ensure that your submission is not recorded as a late
submission, avoid submitting very close to the deadline. To submit your assignment: 1. Log
on to Blackboard at http://learning.westminster.ac.uk; Page | 3 2. 3. 4. 5. Go to the
Blackboard site for this module; Click on the ‘Submit assessment’ link in the navigation
menu Click on the link for the assessment; Follow the instructions, ensuring that you have
selected the correct file to upload. REMEMBER It is a requirement that you submit your
work in this way. All coursework must be uploaded by 13:00 (UK Time on the due date). If
you submit your assessment late but within 24 hours or one ‘working’ day of the specified
deadline, 10% of the overall marks available for that assessment will be deducted as a
penalty for late submission, except for work which is marked in the marginal pass rate
range (9% above the pass mark) and in this case the mark would be capped at the pass
mark. If you submit your coursework more than 24 hours after the specified deadline you
will be given a mark of zero for the work in question. Difficulties in submitting assignments
on time If you have difficulties for reasons beyond your control (e.g. serious illness, family
problems etc.) that prevent you from submitting the assessment, make sure you apply to
the Mitigating Circumstances board with evidence to support your claim as soon as
possible. Further details can be found on the following URL:
https://www.westminster.ac.uk/currentstudents/guides-and-policies/assessment-
guidelines/mitigating-circumstances-claims If you are unsure about the above information,
you should seek academic support from your module leader, personal tutor or your course
leader. You will find details of your module leader in this module’s handbook and you can
find the name of your course leader and personal tutor from your “My Student Records”
page via the University’s student portal. ACADEMIC SUPPORT & FEEDBACK
ARRANGEMENTS For this assessment, there will be an opportunity for an academic support
& feedback dropin session, where you will receive support and feedback on your
assessment prior to submission. Further details are provided in the module handbook.
There will also be opportunities to receive academic support during lectures and/or
seminars, workshops through allocated questions and answers sessions and through the

3. discussion board on the module blackboard site. After submission, summative feedback will
be provided online via blackboard, where feedback takes the form of an indication of
performance on the provided making grid. You will also receive a number on key points of
strength, weakness and academic skills you can improve upon. We aim to provide you this
feedback within 15 working days. If you are unsure about how to see your provisional
marks and feedback, the following LINK will explain how you can do this –
https://blog.westminster.ac.uk/blackboardhelp/marks-andfeedback/ Page | 4 Academic
integrity What you submit for assessment must be your own current work. It will
automatically be scanned through a text matching system to check for possible plagiarism.
Do not reuse material from other assessments that you may have completed on other
modules. Collusion with other students (except when working in groups), recycling
previous assignments (unless this is explicitly allowed by the module leader) and/or
plagiarism (copying) of other sources all are offences and are dealt with accordingly. If you
are not sure about this, then speak to your class leader. University of Westminster Quality &
Standards statement Plagiarism is a particular form of cheating. Plagiarism must be avoided
at all costs and students who break the rules, however innocently, will be penalized. It is
your responsibility to ensure that you understand correct referencing practices. As a
University level student, you are expected to use appropriate references and keep carefully
detailed notes of all your sources of material, including any material downloaded from the
www. Plagiarism is defined as submission for assessment of material (written, visual or
oral) originally produced by another person or persons, without acknowledgement, in such
a way that the work could be assumed to be your own. Plagiarism may involve the
unattributed use of another person’s work, ideas, opinions, theory, facts, statistics, graphs,
models, paintings, performance, computer code, drawings, quotations of another person’s
actual spoken or written words, or paraphrases of another person’s spoken or written
words. Plagiarism covers both direct copying and copying or paraphrasing with only minor
adjustments: • a direct quotation from a text must be indicated by the use of quotation
marks (or an indented paragraph in italics for a substantive section) and the source of the
quote (title, author, page number and date of publication) provided; • a paraphrased
summary must be indicated by attribution of the author, date and source of the material
including page numbers for the section(s) which have been summarized. Page | 5 Criteria &
weighting 0 – 29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100% Fail
Marginal fail Pass Good Very good Excellent Near perfect Perfect Report (40%) You have
failed to provide a suitable report on your App. Your report misses most key pieces of
information. You have failed to provide a suitable report on your App; You omitted some
key pieces of information required for the report. You have provided an adequate piece of
the report on your App; however, it had a large number of limitations. You have provided a
good report on your App, although it was missing many pieces of the required information.
You have provided a very good report on your App, although it was missing some pieces of
the required information. You have provided an excellent report on your App, well done,
although it was missing a few pieces of the required information. You have provided a near
perfect report on your App. Well done. You have provided a perfect Report on your App,
Excellent job, well done. No acknowledgment of the resources used. Limited relevant

4. resources are provided. Adequate description, analysis and justification of the App were
provided. Sound/good description, analysis, justification, and a reasonable range of
resources were provided. Very good description, analysis, justification, and a good range of
resources provided. Excellent description, analysis, justification, and extensive relevant
resources provided. Some relevant resources are provided. In future, proofread your work.
•Description of the App •Selection of suitable functions •Analysis of the marketplace for the
App •Consideration of legal and ethical issues for the APP Ensure that you read the
assessment briefs in future to ensure you fulfil the provided brief. The university provides a
number of academic skills workshops if you believe you require help developing the skills
required to fulfil this criterion. Business model canvas (20%) •Relationship between the
Business You have failed to provide a suitable business model canvas for your App. Your
business model Ensure that you read the assessment briefs in future to ensure you fulfil the
provided brief. The university provides a number of academic skills workshops if you
believe you require help developing the skills required to fulfil this criterion. In future,
proofread your work before submitting and place yourself in the role of the reader and ask
yourself if you have provided all relevant information that a reader would require. You have
failed to provide a suitable business model canvas for your App; You omitted some key
pieces of information You have provided an adequate analysis of the business model canvas
for your App; however, it In future, proofread your work. You have provided a good analysis
of the business model canvas for your App, although it was missing many pieces of the You
have provided a very good analysis of the business model canvas for your App, although it
was missing some Outstanding description, critical analysis, justification, and extensive
relevant resources provided. In future, proofread your work. You have provided an
excellent analysis of the business model canvas for your App, well done, although it was You
have provided a near perfect analysis of the business model canvas for your App. Well done.
You have provided a perfect analysis of the business model canvas for your App, Excellent
job, well done. Page | 6 module canvas and the other elements within the assessment
•Depth of analysis in the Business Model Canvas canvas misses most key pieces of
information. required for the business model canvas. had a large number of limitations. No
acknowledgment of the resources used. Limited relevant resources were provided. Some
relevant resources were provided. Ensure that you read the assessment briefs in future to
ensure you fulfil the provided brief. In future, proofread your work before submitting and
place yourself in the role of the reader and ask yourself if you have provided all relevant
information that a reader would require. Ensure that you read the assessment brief in
future to ensure you fulfil the provided brief. The university provides a number of academic
skills workshops if you believe you require help developing the skills required to fulfil this
criterion. Storyboard (40%) •Depth detail of design •Clear design of functions within the
APP •The APP design and its functions use are clearly shown within the storyboard The
university provides a number of academic skills workshops if you believe you require help
developing the skills required to fulfil this criterion. required information. A reasonable
range of resources was provided. In the future, proofread your work. pieces of the required
information. A good range of resources was provided. In future, proofread your work. You
have failed to provide a suitable storyboard for your App. Your storyboard misses most key

5. pieces of information. You have failed to provide a suitable storyboard for your App; You
omitted some key pieces of information required for the storyboard. You have provided an
adequate description of the storyboard for your App; however, it had a large number of
limitations. You have provided a good description of the storyboard for your App, although
it was missing many pieces of the required information. You have provided a very good
description of the storyboard for your App, although it was missing some pieces of the
required information. No acknowledgment of the resources used. Limited relevant
resources were provided. Some relevant resources were provided. A reasonable range of
resources was provided. A good range of resources was provided. Ensure that you read the
assessment briefs In future, proofread your work before Ensure that you read the missing a
few pieces of the required information. Outstanding analysis at an exceptionally high
standard. Excellent analysis with extensive relevant resources provided. In future,
proofread your work. You have provided an excellent description of the storyboard for your
App, well done, although it was missing a few pieces of the required information. You have
provided a near perfect description of the storyboard for your App. Well done. You have
provided a perfect description of the storyboard for your App, Excellent job, well done.
Outstanding work at an exceptionally high standard. Excellent work with extensive relevant
resources provided. Page | 7 •The methods used within the storyboard to demonstrate the
APP design and functions assessment briefs in future to ensure you fulfil the provided brief.
The university provides a number of academic skills workshops if you believe you require
help developing the skills required to fulfil this criterion. in future to ensure you fulfil the
provided brief. The university provides a number of academic skills workshops if you
believe you require help developing the skills required to fulfil this criterion. submitting and
place yourself in the role of the reader and ask yourself if you have provided all relevant
information that a reader would require. In future, proofread your work. In future,
proofread your work. In future, proofread your work. Page | 8 APP Development Portfolio
Title: Calorie Count the App [ANONYMOUS] D O N O T C O PY Seminar Tutor: 1 Calorie
Count the App Table of Contents
Report……………………………………………………………………………………………Page 3 to 4 App
Description Page 3 App Functions Page 3 Analysis of the Marketplace Page 3/4 PY Ethical
and Legal Constraints Page 4 C O Business Model
Canvas…………………………………………………………Page 5 O T
Storyboard………………………………………………………………………….Page 6 to 11 D O N
Bibliography…………………………………………………………………………………Page 12 2 Calorie Count
the App Report App Description O PY This my app ‘Calorie Count’ the purpose of this app is
too constructively calculate how much calories you consume within a day and from there
you can make the correct decisions to make better diet choices whether it’s to lose a certain
amount of weight week by week or to bulk up in size. It also provides the customer with
healthy life choices, tips, support and encourage when trying to lose weight due to the fact it
can be a difficult time for some. C Functions of the App D O N O T The app has a login and
sign up function on the home screen, existing customers can sign in and get back to where
they left off and new customers can easily sign up. Once you’ve logged in you are presented
with a search bar that allows you to search up any food or diet you want to search up, under

6. that function there is your profile picture and your display name, on that page you have
your main function the Calorie Diary where you input what you’ve recently ate and it will
automatically discover how much calories it has, at the very bottom you have the reset
button that you press at the end of the day it will automatically go back to zero and from
there you can start the next day. This is very similar to MyFitnessPal an app that even
helped a woman lose 130 pounds (Walsh, No Date) Press the menu icon on the top left and
it will show the different opinions. You have the find your calorie allowance which makes
you input your age, gender, weight, height, how much you exercise per day, and if you want
to lose or put on weight, once you put in all those details you will be able to find out what’s
your daily calorie allowance per day. We also have the ‘Discover New Impactful Diets’ which
educates you on a variety of diets that are on offer for you to try out. You can find out which
diet is best for you. The ‘Dieting Tips’ function is so you a range of different advice you can
use for when dieting. The ‘Better Recipe’ function is for you to discover new thrilling recipes
that are low in calories and easy for you to try out at home. The ‘Messenger’ function gives
you the opportunity to chat to one of teammates whose duty is to aid you with advice or any
enquiry you may have when dieting. 3 Calorie Count the App Analysis of the Marketplace PY
For my app to get recognition I must promote it in the correct areas, this will gain some
brand awareness. This could be done by utilising social media outlets and different online
platforms, from there I can gain attraction from my target audience, I could also gain
attraction by putting up posters in the gym, hospital, GP, and parks, I particularly chose
those areas since those are the places people go to get healthy or to check up on their
health, by doing so my target audience can instantly see an app is there to help them with
whatever they need dieting wise. Another great locate to place my advertisement is at tube
stations areas like Waterloo, London Bridge, London Victoria and Liverpool Street (which
are apparently the busiest stations in the UK) will gain a lot of attention, over 50 million
people pass through each one of those stations so a mass majority of people are bound to
see it especially young students and the working class who are within my age range (18 to
34). (Gillett, 2017) O Ethical and Legal Constraints C These are the legal and ethical fact that
I will face when running the app. O N O T When developing an app I had to take in
marketing factor which could affect my brand, one of those is confidentiality, when dealing
with outside parties if any good ideas that either I or someone on my team slips out it can
get exploited to the wrong party i.e. competitors, the best solution I have for this is to have
non-disclosure agreements, with non-disclosure agreements anyone in involvement to any
meeting or projects that are due to take place regarding the app needs to sign it to ensure
that no one steals any ideas, if they do then they will be held accountable and liable to sue.
This is great method to protect my ideas. D I should also register my copyrights, patents,
and trademark, by doing so I can protect my work, content and designs (copyright), also my
logo and brand name (trademark), as well as my creations that are fairly new and not too
noticeable. By doing this my ownership and originality of my app will be heavily guarded,
although if I am do see success with the app some rival apps could make a knockoff edition
to my ideas. An ethical and legal constraint that I could face is customers making fraudulent
payments for my services, so I would need to have some sort of cardholder verification
function where we can check if the person making the purchase is the owner of the card

7. being used. One thing I should be aware of due to me obtaining my customers information is
the Data Protection Act, the Data Protection Act controls how someone’s personal
information is used by the government, organisation or businesses like mine. On my app, I
the owner will be observing my customers names, email addresses, card details, so that any
transaction regarding the app goes through efficiently. 4 Calorie Count the App To conclude
it’s vital for my business to attest how trustworthy we are towards our customers, due to
them giving their private information to us. I should study on these ethical and legal
constraints to make sure I don’t get into any legal trouble. [Report Word Count: 964 Words]
D O N O T C O PY Business Model Canvas 5 Calorie Count the App Storyboard PY This my
app ‘Calorie Count’ the purpose of this app is too constructively calculate how much calories
you consume within a day and from there you can make the correct decisions to make
better diet choices whether it’s to lose a certain amount of weight week by week or to bulk
up in size. O Photo from meganliddle.com/logo-design/ (Liddle, No Date) D O N O T C Step
1: Open the Calorie Count app, once you open the app it will ask you for your Login or to
Sign Up, if you are an existing customer you could just enter your login details if not the you
have to sign up 6 Calorie Count the App D O N O T C O PY Step 2a: For existing users enter
your email and password then press enter to login 7 Calorie Count the App D O N O T C O PY
Step 2b: For new user, you have to enter your name, email, password, account number (this
is for a premium account that gives you access to exclusive diets and recipes for £4.99, this
is optional) and then press enter and now you have a Calorie Count Account 8 Calorie Count
the App This is the home screen of the app, as soon as you enter you will see where you left
off. On the top right you can see what food you can search up, as soon as you do so different
types of food will pop up showing how much calories are in the food. In the top middle you
will your profile picture as well as your name, if you are unhappy with your profile picture
you can click the little pencil icon located around the chin area in the picture and change it.
D O N O T C O PY In the centre of the app your personal ‘Calorie Diary’ is there ready you to
add on any other food you have ate recently or for you to find out how much food you have
ate so far, the app has a database of all the food imaginable and how much calories it has, at
the bottom it shows a total of how much calories you have consumed within the day and
how much calories you have left. Once you’ve finished for the day, you can press the fresh
bar at the bottom and it will reset the food and calories column back to zero from there you
can start from scratch how much food you have consumed throughout the day. Step 3: Once
you’ve entered all your detail’s it will bring to the home page, it has a variety of opinions, if
you want to search up any food go onto the top right where the search bar is located and
search up any food that you are curious about, in the top middle you have your name and
profile picture if you are unhappy you can change it. In the middle of the page you have your
own customizable ‘Calorie Dairy’ it’s a daily tracker of all the food you have consumed
within a day. At the bottom it shows how much calories you have consumed so far today
and your daily allowance this is so you know how much you are eating and so you can avoid
overeating. 9 Calorie Count the App Step 4: Once you’ve pressed the menu tab on the top left
you will show the opinions you have. D O N O T C O PY If you click on the ‘Find Your Calorie
Allowance’ you can input your age, weight, gender, height, how much exercise do you do per
week, whether you want to put on weight or lose it and it will calculate how much calories

8. you should consume within a day. Step 5: When you click on the ‘Discover New Impactful
Diets’ tab you will be introduced to new thrilling diets that will help you drop weight fast,
the more you scroll down you will find different diets that are well suited to you, if you have
found a diet, whether you have made it yourself or found it somewhere else and you feel as
if you can add it in the feel free to add it onto the app for others to see. 10 Calorie Count the
App N O T C O PY Step 6: If you press the ‘Dieting Tips’ bar and it will give little tips that we
help you throughout your day, whether it is swapping a chocolate bar for an apple or try to
walk more instead of taking transport D O Step 7: This part of my app is the ‘Better Recipes’
it shows all the low calories diets that are easy to make and will help you cut down calories,
or put on calories to bulk up and maintain your health. You also have the ability to search up
diets on the top right corner. 11 Calorie Count the App D O N O T C O PY Step 8: This
function is our messenger feature, you can interact with a selected personal trainer, this
personal trainer will guide you throughout your dieting experience, press the tab at the
bottom and the keyboard will appear, type in your message and press the envelope to send.
12 Calorie Count the App Bibliography Gillett. F (2017) Revealed: UK’s busiest train stations
as Waterloo named top with 99m journeys. Evening Standard. URL:
https://www.standard.co.uk/news/transport/revealeduks-busiest-train-stations-and-how-
many-are-in-london-a3708276.html [Accessed on 14/03/2017] Horovitz. B (2015).
Younger folks want healthier food – and will pay for it. USA Today. URL:
https://www.usatoday.com/story/money/2015/01/19/healthy-food-nielsen-
globalhealth–wellness-study/22000167/ [Accessed on 15/03/2017] Liddle. M (No Date).
Logo Designs. URL: https://www.meaganliddle.com/logo-designs/ [Accessed on
15/03/2017] D O N O T C O PY Walsh. K (No Date). “MyFitnessPal Helped Me Drop 130
Pounds”. Fitness Magazine. URL:https://www.fitnessmagazine.com/weight-loss/success-
stories/130-pound-weight-loss/ [Accessed on 15/03/2017] 13