course material

1. Critically review and evaluate the relationship between the global
political
1.1.1 Assessment TaskYou are required to produce a 2500-word strategy report based on a
tourism company, which is different from the one in Assessment 1 or any other assignment
you have handed in.1.1.2 Assignment InstructionsThe CEO of your organisation has asked
you to prepare a report on strategic planning for one of the tourism businesses mentioned
below. This plan must cover three time periods (most likely 1, 3 and 5 years – however, it
can vary depending on the business selected).The CEO expects all their staff to be involved
in the process and to conduct a full external environmental analysis and to provide an
examination of how well the organisation is placed to cope with the challenges ahead.The
analysis should include the following within your discussion:1. Proposed mission and vision
for your organisation.2. Identification and critical analysis of the key stakeholders and their
needs.3. External Environmental Analysis (PEST/Scenario Planning/Competitor Analysis,
etc.)4. NOISE Analysis5. Ansoff Matrix and an alternative strategic direction and choice6.
Recommendations for the three time periods.Choose an organisation from the following
list:1. Tourism organisation of your choice (different from the one you used for Assessment
1 or any other assessment)Remember that you are expected to use underpinning theory to
support your arguments and to establish a critical discussion.Task1. Critically review and
evaluate the relationship between the global political economy and the strategic
management of tourism enterprise.2. Analyse and explain the diversity of tourism business
environments and the range of organisations and business models within them.3. Critically
reflect on theories of business strategy and apply these to the strategic management of
tourism in a global context.4. Communicate effectively in writing using a range of academic,
public and industry sources.