The world is presently experiencing an unprecedented level of adoption of all things mobile. Organizations are scrambling to carve out budget and adopt mobile based initiatives in an attempt to shore up competitive advantage and maintain connectivity with the modern day consumer.
With such a diversity of our technology equipped consumers (from Baby Boomers to Z Generation), we need to now cater (not for the device) but for the event the device is being engaged with.
Going mobile is not just about re- architecture our IT systems, but re-architecting how we engage our customers; this presentation, originally delivered at Oracle OpenWorld 2014, covers how National Pharmacies implemented their mobile strategy to increase marketing reach, better engage their customers and the benefits delivered.