Mucolytic Expectorant

2. Presentation
on
Winkof
Ambroxol Hydrocloride BP
Presented by
Md. Wahid Rezwan
Executive, PMD
Chemist Laboratories Ltd.
Cell: 880001716356956
E-mail: rezwanwahid@gmail.com

3. Executive Summary
Brand Name
: Winkof
Generic Name
: Ambroxol Hydrochloride BP
Therapeutic Class
: Mucoactive Agent
Dosage Form
: Syrup
Strength
: 100ml
Flavor
: Banana

4. Winkof Carton

5. Winkof Sticker

6. General Information
Winkof
(Ambroxol Hydrochloride) is
a Mucoactive
agent used in the treatment of respiratory diseases
associated with excessive mucus.

7. Mucus
Mucus is a slippery secretion produced by mucus
membranes. It is a normal protective layering around the
airway, eye and urinary tract.
Mucus is an adhesive gel produced in the airway by
submucosal glands
and goblet cells and
is principally water.
Mucous cells on the stomach lining

8. Phlegm
Phlegm is more related to disease than is
mucus. Phlegm is a secretion in the airway
during disease and inflammation. Phlegm
usually contains mucus with bacteria, dust.
Once phlegm has been expectorated by a cough
it becomes sputum.

9. Cilia
Cilia are short, hair-like, rhythmically beating organelles
on the surface of certain cells.
It moves or expels fluids, abnormal
phlegm , dust particles and microbes
by their conveyor belt like action.

10. Cilia

11. Cilia

12. Cough
A cough is a sudden and often repetitively
occurring reflex which helps to clear the large
breathing passages from secretions, irritants,
foreign particles and microbes.
Classification:
1. Non Productive cough ( Dry Cough )
2. Productive cough ( Wet cough )

13. Winkof
Ambroxol Hydrochlorid BP

14. Drugs of Respiratory System

15. Product Information
Winkof is a preparation of Ambroxol Hydrochloride.
It possesses both Expectorant & Mucolytic effects.
It increases bronchial secretion and decreases viscosity to
make coughs more productive.
It dilutes the thick mucus in the respiration track and
facilitates excretion of it.

16. Indications
• Acute I Chronic Bronchitis Gi Kvi‡b m„ó
k¦vmZ‡š¿i Cough `~i K‡i|
• Laryngitis, Pharyngitis, Sinusitis BZ¨vw` †iv‡Mi
Kvi‡b m„ó Cough, ey‡K e¨v_v I Mjvi e¨v_v `~i K‡i|
• Asthmatic Bronchitis Gi Kvi‡b m„ó njy` ev meyR
Cough, ey‡K e¨v_v I k¦vmKó `~i K‡i|
• Bronchiectasis Gi Kvi‡b m„ó `~M©Ühy³ njy` ev
meyR Cough `~i K‡i|
• Chronic Pneumonia Gi Kvi‡b m„ó Nb Cough,
ey‡K e¨v_v I k¦vmKó `~i K‡i|

17. Mechanism of Action
Winkof
Expectorant
Mucolytic
Increases the bronchial secretion
Breakdown of Acid Mucopolysaccharide
Fiber
Lubricate the irritated Respiratory Tract
Thinner & Watery mucus
Increased mucus flow by cilia through
coughing

18. Dosage
Adult
(Above 10years)
: 10ml ( 2 Spoonful ) 2-3times
Child :
(5-10 Years)
: 5ml (1 Spoonful) 2-3times
(2-5 Years)
: 2.5ml (1/2 Spoonful) 2-3times
(1-2 Years)
: 1.5ml 2times
(6-12 Months)
: 1ml 2times
(0-6 months)
: 0.5ml (2 times daily)

20. Current Market situation :
Market Size
Cr. TK.
Growth % Market Share
115.51
68.78
33.91
COUGH & COLD PREPARATIONS
EXPECTORANTS
AMBROXOL
19.56
13.55
12.93
13.91
59.54
49.30
Brand Name
Company
AMBROX
SQUARE
15.95
12.82
47.04
BOXOL
OPSONIN
4.32
63.79
12.77
AMBOLYT
INCEPTA
4.23
35.71
12.48
LYTEX
IBN SINA
1.62
9.53
4.79
MYROX
ACI
1.04
-31.14
3.09

21. SWOT Analysis
Strengths
1. We have more than 700 Field
Force.
2. We’ve Dynamic Leaders like you
3. We have 555 Doctors (MBBS&
above)
4. We have 593 Doctors (Below
MBBS)
Opportunities
1. High growth rate market.
2. Better than Cough Suppressants
3. We’ve got Winter Season
Weaknesses
1.
2.
3.
4.
Late entry
Poor product knowledge
No list of Specialized Doctors
Lack of monitoring.
Threats
1. Aggressive competitor activity

23. Qualitative :

Make Winkof as an Established Brand by
creating complete Brand Awareness.

To hold a Good Position in the market.

Proper use of Promo Materials.

24. Quantitative :
Monthly Sales target :
Brand
Sales/Month (Unit)
Sales/Month (Tentative
Value)
Winkof
30,000
7.5 Lac

25. Rx Analysis
Category
Number of FF
Exp. Rx / Day
Est. Rx/ Month
A
100
3
7,200
B
150
2
7,200
C
200
1
4,800
Total
450
1.78
19,200
Total Tentative
Value/ Month
If 100% of Trader’s sales = 13.5 Lac
If 30% System loss = 10 Lac
6.72 Lac

26. Target Doctors
• Chest Specialists
• Medicine Specialists
• Child Specialists
• GPs
• RMPs/PCs
As well as Chemist Shop

27. Monitoring Activities




Ensure 100% utilization of Logistics and
Samples.
Gifts must be distributed through Joint Call
(By Leader + Promoter).
Strict monitoring and emphasizing on poor
performance Area.
Maintain Daily Communication with Team
Leader.

28. THANKS