1. Cuttingthrough
theclutter

2. facT:
In 1971 the average person
encountered approximately
560
ad messages per day.
David Shenk, from the book ‘Data Smog’

3. facT:
Today, the number is fast approaching
5,000
David Shenk, from the book ‘Data Smog’

4. facT:
The average person receives on average
178 messages a day.
Those include email, phone & fax
David Shenk, from the book ‘Data Smog’

5. iPod cir1
ca 971

6. Google cir 1
ca 971

7. Phone cir 1
ca 971

8. e-mail ca 1
cir 971

9. We live in a complex
world with constant
over-communication.
The old rules advertising
and marketing are no
longer relevant.
- John Weitzel

10. STOP
http://www.youtube.com/watch?v=xwqPYeTSYng&feature=related

11. “Great design is simple.
It doesn’t require an effort
to look at it.”
~Juan Montoya

30. Mission:
Reverse Canadian Club’s 16 year decline
Target:
Males 30-39
Media:
5 million dollar print buy, mostly magazines

31. Damn Right
They Got Results:
Lifted sales +4.4% within 3 months
of campaign launch,
outpacing the category leader.

33. “After all the statistics
and calculations
are formulated the
one element
that breathes life
into marketing
is good design.”
- Steve Jobs

47. What are you really selling?

48. Harley-Davidson does
not sell motorcycles.

50. Jack Daniels does
not sell whiskey.

52. Apple does not
sell computers.

54. Doc Marten does not
sell shoes.

56. Kodak does not sell film.

58. Corona does not sell beer.

64. Adverpanicking

76. It’s time to stop
Adverpanicking

77. Stop Adverpanicking
• Stop answering questions
that nobody is asking
• Customers want to know ‘why’
not who, what, when & where
• Good advertising is about the customer.
Bad advertising is about the advertiser.

78. Stop Adverpanicking
• Stop telling clients what they want to hear,
tell them what they need to hear.
• Good ideas need to be sold.
• Practice safe design. Use a concept.
• Respect the law of
seedtime and harvest

79. “Our life is frittered away
by detail. Simplify, simplify.”
~Henry David Thoreau