Before you start publishing a slew of posts, it's a good idea to figure out exactly what the overall objective of your website is and how your content will help you achieve those objectives. The presentation will cover what you need to consider before you start writing your content, how to make your content work for you and how to fix what you already have so people don't click the back button. After the presentation you are going to have a ton of content ideas for your site that will help you work towards your objectives for your online business. - Amelia Briscoe

1. And the Role it plays in the
objectives of your website

2. •
•
•
•

3. What is
important for you
to achieve with
your website?

4. What is this site
about?
What is in it for
me?
What do I do next?

5. Attract and retain
the attention of
your most likely
customer

6. Provide value to the people who will buy
from you.

7. Get readers to consume more of your content

8. How many times have you purchased from someone
you have never heard of, liked or trusted?

10. • Help get their heads to
stop spinning.
• Give them a basic
understanding.
• “…For Dummies”
content.
• Answer Confusion or
concerns.

11. The Nifty Tricks.
“I didn‟t know that!”
Behind The Scenes
Little known facts
Bring your own insight

12. Imagine the benefits of
buying it
„Unboxing‟ videos
Seeing the product in
action
Unique ways of using it
Hold Interest and
Attention

13. Evolve their opinions
Make it look easier to
use
Make it look interesting
Prevent costly mistakes
Debunk any myths
Dispel misinformed
objections and
perceptions

14. Let them know your
product exists!
Talk about it frequently
The 13 exposures
Subtle links to your
services and products
You are a
business with a
blog!

15. Prove you are the right
person to buy from.
Show your expertise – go
into detail and give
insight.
Discuss the problems you
faced and overcame.
How your product/service
has improved over time.
Seal The Deal!

16. Orientation
Exposure
Proving
Feeding
Intrigue
Evolving
Beginner Audience Experienced Audience
Intrigue
Exposure
Evolving
Proving
Feeding
Orientation