These slides outline the strategy and plan for the social media team supporting the 2014 Community and Campus Day of Service. The day is about impacting the issue of hunger through service, the campaign is about telling our story. Follow #CCDOS14 on facebook.com/ildayofservice and Twitter @ILDayofService. Join the team by emailing kari.wozniak@gmail.com, or visiting the project site at https://sites.google.com/site/ccdos14smt/

1. Community & Campus Day of
Service Social Media Team
Training
Kari Wozniak and Geena Wakeley
Event page: http://bit.ly/1kCBxK5

2. Community & Campus
Day of Service
Annual event started by the University of
Illinois Office of Public Engagement.
CCDOS 2014 is on Saturday April 5th.
Hundreds of volunteers gather to package
hundreds of thousands of meals to be
distributed to Champaign-Urbana
agencies.
This year’s goal is 147,000 meals. For
more info and registration, view here.

3. Social Media Marketing
“Marketing is no longer about the stuff you make,
its about the stories you tell”

4. The Story We Want to Tell

Hunger is a pressing need in the Champaign-Urbana community and in
communities all over the world.

These issues need all our help, and there are lots of ways to give it, on the
Day of Service and beyond.

The Illinois community is addressing pressing societal issues through
leadership and service.

5. The Events

Community & Campus Day of Service – April 5th

Eating on a Budget Competition – TBD

Food Waste Awareness – Week of April 5th

Canned Food Drive – March 16th – March 30th

6. The Process

Plan, create, and disseminate content about:



Hunger issues
How to participate in the event
Information about service in the Illinois community

7. The Team

Social reporters – share content via individual and organizational networks

Content team member – create content using supporting information
gathered by the social media team

Subcommittee member – plan marketing and logistics of student events
and social media campaign

8. The Network

Internal



Google Group: for all volunteers on the social media team
Google Site: project site for all volunteer on the social media team, especially
content teams
External

Twitter: @ILDayofService

Facebook: Page & Event

Registration website

9. The Group

10. The Site

11. The Benefits

For students – professional development & opportunity to participate in
campus-wide event

For organizations – increased visibility and connections as participant in
targeted social networking opportunity

For everyone – opportunity to make an impact on the issue and highlight
the positive action being done at and around Illinois

12. The Next Steps (for you!)

Casual supporter – Like on Facebook, follow on Twitter, share posts during
the campaign, and volunteer for the Saturday event!

Virtual contributor – Join the Google Group for further information and
updates about volunteering as a social reporter. Join by emailing
kari.wozniak@gmail.com

Committed team member – Contact Geena Wakeley about joining or
leading a content team, and/or attend Subcommittee meetings on Tuesdays
@ 3pm in Illini Union Federal Room (email Kari first if planning to attend)

13. Subcommittee Members:
• Kari Wozniak – Social Media Team Leader kari.wozniak@gmail.com
• Geena Wakeley – Content Teams Leader wakeley1@illinois.edu
• Vikram Reddy – Event Coordinator vred93@gmail.com
• Krzysztof Jablonski – Event Coordinator, Supporting Info Team
Coordinator jablons7@illinois.edu
• Ellery Marks – Content Team Member
• Nicole Pinnella – Content Team Member