1. Using LinkedIn to create your company brand
7/9/13Catherine Buck Morgan

2.  LinkedIn is the world’s largest professional
network
 LinkedIn has more than 225 million
registered users (May 2013)
 Using LinkedIn can:
◦ Increase your market reach
◦ Increase product awareness
◦ Generate leads
◦ Increase your company visibility across the web

3.  Your personal profile should be completely
filled out
◦ Good headshot
◦ Headline – Not just your title
◦ Summary - Keywords
◦ Experience
◦ Take advantage of LinkedIn’s options:
 Certifications
 Volunteering & Causes
 Organizations
 Projects
 Etc.

4.  Overview
 Products
 Services
 Updates
 Page Insights
 Follower Insights
 Employee Insights

5.  Who will be administrating the page?
 Administration includes:
◦ Posting updates
◦ Tracking insights
◦ Connecting with followers
◦ Refreshing and editing products and services
◦ Updating images, videos, etc.
 There can be more than one administrator
◦ Administrators must have a LinkedIn profile

6.  This section is the face of your company
 Cover image
 Logo
 Other images
 Offers (e-books, etc.)
 Summary
◦ Keywords
 LinkedIn will also post new hires here

7.  Identify the products and services your
company offers
◦ Pull these from your website
 Briefly describe the service
 Include images
 Ask your clients to recommend your services
◦ They must have a LinkedIn profile to use LinkedIn’s
recommendation feature
 Include video

8.  Posting updates regularly keeps your
followers engaged.
 Post at least once a week.
 Examples:
◦ Market updates
◦ Industry trends
◦ What are you reading?
◦ What are you learning?
◦ Promote your blog
◦ Promote your services/sales

9.  Content is King
 Use news aggregators
◦ LinkedIn’s Influencer
◦ Alltop http://alltop.com/
 Industry websites
◦ Sign up for newsletters, or
◦ Subscribe to their feeds
 Create your own content
◦ E-books
◦ Blog
◦ Videos

10.  LinkedIn provides insights about:
◦ Followers
◦ Page Views and Unique Visitors
◦ Employees
 Use this information to:
◦ Connect with new followers
◦ Craft your updates
◦ Develop new leads

11.  You can do this in 10 minutes a day:
◦ Posting
◦ Monitoring
◦ Responding
◦ Analyzing
 You use these same techniques for
Facebook, Google+, and Twitter – when
you’re ready
 Creating your own content does take more
time, but once created, it can be shared over
and over

12.  Your profile will drive people to your
company page
 Increase the number of connections you
make to increase your business
 Employees have a big role to play in the
success of the company

13.  Employees are part of your brand
◦ They should have LinkedIn profiles, too
 Employees should follow the company page
 Company updates will appear in their updates
 As an employee likes, comments on, or
shares a company update, the updates will be
shared with their connections
 This is the social part

14.  Feeling overwhelmed?
 What if you have questions later?
 We provide 2 hours of additional support as
part of your training
◦ Call with questions
◦ Schedule a review
 My contact info:
◦ catherine@dppit.com
◦ 803-738-0066
 Thank you!

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