Online social networks‘ identity building and use strategies

1. Online Social Networks and Tools
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Online social networks‘ identity building and use strategies
Presented by:
Irena Rezec, Managing Director
WOTRA, Strategic Intelligence Ltd.
Target groups:
Companies
Governmental Agencies
Venue:
WOTRA
Slovenia, Ljubljana: 23 Mar 2010
Language: English - EN
- extract (6 of 26 slides) -

2. Seminar Programme
2Copyright © 2010 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA23 Mar 2010
Introduction into online social networks and tools
Examples of the use of online social networks and tools
Trends and ways to adapt to them
Preparation of online social networks‘ identity and use strategy - workshop
Key success factors and recommendations
Questions and answers

3. 23 Mar 2010 Copyright © 2010 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA 3
Trends and Ways to Adapt to Them
• innovation in services;
• the „everyone knows everything“ principle;
• the development of social capital and, in the final phase, the development of
collective intelligence;
• online (mega) communities;
• eGovernment, eGovernance, eDemocracy, eParticipation;
• deleting the limits between internal employees and the outer world;
• new concepts of knowledge management;
• integration of various online social tools;
• multimedia and visualisation;
• mobility and flexibility of individuals;

4. Main steps and elements of the online social networks‘ identity
and use strategy from the preparation of an adequate strategy to the
measurement of the results of the online social networks‘ use
23 Mar 2010 4Copyright © 2010 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
• analysis of the mutual connections‘ complexity in time and space;
• decisions regarding priority interdependences and related communication
methods;
• monitoring of competition and related trademarks;
• analysis of online social networks and tools, and the selection of the most suitable
ones for the previously selected priorities and methods of communication;
• determination of guidelines in terms of content and the tasks given to individuals;
• inclusion of outsourcers (if necessary);
• measurement of effects of the regular use of online social networks and tools;

5. About WOTRA
• Year of establishment: 2002
• Specialisation domains:
– strategic management and organisation, and internationalisation of businesses;
– establishment and management of business networks and other forms of business cooperation
and networking/partnering/clustering;
– development of business support and regional or local economic development services;
– development of ICT, information, knowledge and intelligence-based services and tools for
all the above mentioned domains;
– monitoring of future trends for all the above mentioned domains.
• Target groups:
– private sector;
– public sector with business support organisations;
– membership-based organisations and/or any network-based organisational structure.
• Geographical target: global
23 Mar 2010 5Copyright © 2010 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
ACTIVITIES:
information | consulting | training | mentoring | research & development | publishing
innovation in services:
innovative multi-level, cross-sectoral and multidisciplinary contribution to the development of
new/next business, organisational, management, development and research models, methods and tools

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http://twitter.com/WOTRAfocus
23 Mar 2010 6Copyright © 2010 – Irena Rezec - WOTRA d.o.o. (Ltd.) - SLOVENIA
WOTRA, Strateška Inteligenca d.o.o.
/in EN: WOTRA, Strategic Intelligence Ltd./
Cepelnikova 6a
SI-1000 Ljubljana
SLOVENIA
European Union
W: www.wotra.com
Thank you for your attention!