1.
SOURCE: FAME (BASE: 15+, TARGET: 15-54), THE HAPPINESS PROJECT - JOIN THE DOTS
1
ACTIVELY
CHOOSE
THE FILM
52% AGREE WHEN
THEY GO TO THE
CINEMA, THEY
PLAN THEIR
DAY/EVENING
AROUND SEEING
THE FILM.
3
ADDED
CONTEXTUAL
ELEMENTS
“THEY GO ROUND
WITH ICE-CREAM
AND POPCORN IN
THE INTERVAL.”
5
‘TALKABLE’
POST-EVENT
68% AGREE
WATCHING A FILM
AT THE CINEMA
GIVES THEM
SOMETHING TO
TALK ABOUT WITH
FRIENDS
& FAMILY
2
PLAN THE
OCCASION
“I LIKE THE BUILD
UP TO THE
CINEMA;
I LIKE GETTING
EXCITED ABOUT
IT.”
4
SHARED
WITH
OTHERS
75% BELIEVE
THAT A CINEMA
EXPERIENCE
IS BEST SHARED
WITH FRIENDS
& FAMILY

2.
ADMISSIONS
171.9M
REVENUE
£237.6M
+20.9% YOY

3.
1 SPECTRE £94M
2 STAR WARS £87.1M
3 JURASSIC WORLD £64.5M
4 AVENGERS: AGE OF ULTRON £48.3M
5 MINIONS £47.8M
6 INSIDE OUT £39.2M
7 FAST & FURIOUS 7 £38.6M
8 FIFTY SHADES OF GREY £35.1M
9 THE HUNGER GAMES: MOCKINGJAY PT 2 £28.1M
10 HOME £25.4M
SOURCE: RENTRAK UP UNTIL DEC 31ST 2015

4.
1 ROGUE ONE: A STAR WARS STORY (16TH DEC) £70M
2 BATMAN VS SUPERMAN: DAWN OF JUSTICE (25TH MARCH) £36M
3 FINDING DORY (29TH JUL) £30M
4 FANTASTIC BEASTS AND WHERE TO FIND THEM (18TH
NOVEMBER)
£25M
5 STAR TREK: BEYOND (22ND JUL) £25M
6 THE BFG (22ND JUL) £22M
7 INDEPENDENCE DAY: RESURGENCE (24TH JUN) £20M
8 X-MEN: APOCOLYPSE (15TH JUL) £20M
9 ICE AGE: COLLISION COURSE (29TH APRIL) £20M
10 CAPTAIN AMERICA: CIVIL WAR(11TH MARCH) £20M

5.
1 STAR WARS: THE FORCE AWAKENS (18TH DEC 2015) £32.6M
2 THE REVENANT (15TH JAN 2016) £16.6M
3 DADDY’S HOME (25TH DEC 2015) £11.1M
4 THE HATEFUL EIGHT (8TH JAN 2016) £6.9M
5 THE DANISH GIRL (1ST JAN 2016) £6.9M
6 CREED (1ST JAN 2016) £5.4M
7 JOY (1ST JAN 2016) £4.8M
8 RIDE ALONG 2 (22ND JAN 2016) £4.4M
9 SNOOPY AND CHARLIE BROWN (25TH DEC 2016) £3.7M
10 THE BIG SHORT (22ND JAN 2016) £3.2M
SOURCE: RENTRAK

6.
JANUARY
£32.3M £16M £11M £6.8M £6.8M
SOURCE: EDI 01/01/16 – 31/01/16
1 2 3 4 5

7.
2011
376 BRANDS
BEFORE DIGITAL
13% YOY MORE
BRANDS ON CINEMA
2015
773 BRANDS

8.
MASS COVERAGE OF THE CORE
15 – 34 CINEMA AUDIENCE
FANTASTIC CROSS SECTION
OF FILMS
REGIONAL FLEXIBILITY
ADMISSIONS ARE GUARANTEED
LOWEST ENTRY LEVEL CPT
- £60.00 (30”)

9.
MALE FEMALE FOCUS CULTURE
£73.91 30” CPT

10.
OPPORTUNITY TO ADVERTISE
WITH SPECIFIC FILMS
IDEAL FOR BRAND TIE-INS
OFFERS REGIONAL FLEXIBILITY
FIXED 30” COST PER THOUSAND
£80 FOR FILM WITH BO OF UP TO £15M
£100 FOR FILMS WITH BO OF £15+
ADMISSIONS ARE ESTIMATED

11.
P&D 20”
OPENING
IDENT
AD REEL
IDENT
OPP
SILVER
SPOT
TRAILERS
GOLD
SPOT
ALL GAP & FILM PACKS
30”
SHAZAM AD
5”
SHAZAM AD
5”
SHAZAM AD

12.
REVENUE
DECEMBER 2015
£28.6M
INDUSTRY REVENUE YTD
+14.6%
(P&D YTD)
+36.2%
ADMISSIONS
NOVEMBER 2015
15.41M
NOVEMBER YOY
+21.4%
INDUSTRY YTD YOY
+9.1%
2016 PREDICTIONS
ADMISSIONS
170M
AD REVENUE
+5%

13.
JANUARY

14.
1 TELECOMS £31.7M
2 MOTORS £31.4M
3 DRINK £24.8M
4 COSMETICS & PERSONAL CARE £20.9M
5 FOOD £19.5M
6 ENTERTAINMENT & LEISURE £17.7M
7 FINANCE £16.3M
8 TRAVEL & TRANSPORT £14.7M
9 GOVT, SOCIAL, POLITICAL ORGANIS £11.2M
10 COMPUTERS £9.8M
SOURCE: ADDYNAMIX (UNTIL DEC)

15.
DECEMBER
1 TELECOMS £3.2M
2 GAMES & CONSOLES £3M
3 COMPUTERS £2.9M
4 FOOD £2.5M
5 COSMETIC & PERSONAL CARE £1.9M
6 MOTORS £1.7M
7 ENTERTAINMENT & LEISURE £1.7M
8 DRINK £1.6M
9 MEDIA £1.6M
10 TRAVEL & TRANSPORT £1.3M
GRAND TOTAL £29.4M
SOURCE: ADDYNAMIX (DEC)

16.
1 HTC - ONE £5.9M
2 LIDL- PROD RGE £5.5M
3 VIRGIN MEDIA - BROADBAND £4.7M
4 SONY – XPERIA Z5 £3.8M
5 GOOGLE – ANDROID £3.7M
6 SEAT – LEON/LEON RANGE £3M
7 SPORT ENGLAND £3M
8 AUDI – RS 3 SPORTBACK £3M
9 COMPARETHEMARKET.COM – ONLINE COMPARISON £2.6M
10 SAMSUNG – GALAXY S6 EDGE PLUS £2.6M
GRAND TOTAL £225M
SOURCE: ADDYNAMIX (UNTIL DEC)

17.
1 GOOGLE - ANDROID £1.7M
2 SKY ATLANTIC £1.1M
3 HOUSE OF FRASER £966K
4 COOPERATIVE £938K
5 BT - MOBILE £878K
6 VIRGIN MEDIA £746K
7 AMAZON – FIRE STICK £700K
8 MICROSOFT – XBOX £620K
9 SKY – SKY STORE £589K
10 HTC – ONE £585K
GRAND TOTAL £35.4M
SOURCE: ADDYNAMIX (DEC)
DECEMBER

18.
29th April 2016
The Russo Brothers
Superhero, Action, Adventure, Sci-Fi
Chris Evans, Robert Downey Jr., Scarlet Johansson
After another international incident involving the Avengers results in collateral damage, political pressure mounts
to install a system of accountability and a governing body to determine when to enlist the services of the team.
However the new status quo fractures the Avengers and a feud between Captain America (Evans) and Iron Man
(Downey Jr.) leaves them in turmoil.
Director:
Genre:
Starring:

19.
13th May 2016
Clay Kaytis, Fergal Reilly
Animation, Action, Comedy
Peter Dinklage, Bill Hader, Jillian Bell
Based on the phenomenally-successful smartphone game and boasting voices provided by some of the comedy's
funniest stars, The Angry Birds Movie tells the story of four bad tempered birds living on a small paradise.
With the impending arrival of pigs, the Angry Birds get suspicious and team up to investigate the pigs' evil plans.
Director:
Genre:
Starring:

20.
20th May 2016
Bryan Singer
Superhero, Action, Adventure
Jennifer Lawrence, James McAvoy, Michael Fassbender, Rose Byrne, Nicholas Hoult, Sophie Turner
The X-Men are back and they’re facing their biggest challenge yet in the form of Apocalypse, an ancient mutant who
could be the most powerful the world has ever seen.
Can the X-Men destroy Apocalypse and stop the end of the world?
Director:
Genre:
Starring:

21.
27th May 2016
James Bobbin
Family, Action, Fantasy
Johnny Depp, Mia Wasikowska, Helena Boham Carter, Sacha Baron Cohen
When Alice (Wasikowska) revisits Wonderland she must travel through a mysterious new world to retrieve a magical
sceptre and stop the evil Lord of Time (Cohen) before he puts the clock forward and turns Wonderland into a barren,
lifeless old world
Director:
Genre:
Starring:

22.
24th June 2016
Roland Emmerich
Action, Sci-Fi
Liam Hemsworth, Jeff Goldblum
We always knew they were coming back. After Independence Day redefined the event movie genre, the next epic
chapter delivers global spectacle on an unimaginable scale. Using recovered alien technology, the nations of Earth have
collaborated on an immense defense program to protect the planet.
But nothing can prepare us for the aliens' advanced and unprecedented force. Only the ingenuity of a few brave men
and women can bring our world back from the brink of extinction.
Director:
Genre:
Starring:

23.
24th June 2016
Chris Renaud, Yarrow Cheney
Animation, Comedy, Family
Lake Bell, Kevin Hart, Ellie Kemper
What do pets get up to when their owners go out for the day? In a Manhattan apartment building, Max's life is turned
upside down when owner brings home a pound rescue mongrel named Duke, putting his position as favourite pet
in jeopardy.
The pair soon have to put their quarrels aside when an army of abandoned animals called the 'Flushed Pets', led
by an adorable rabbit named Snowball, are determined to take revenge on happily-owned animals and their owners.
Director:
Genre:
Starring:

24.
15th July 2016
Mike Thurmeier, Galen T. Chu
Animation, Adventure, Comedy
Ray Romano, John Leguizamo, Queen Latifah, Denis Leart, Keke Palmer
Manny (Romano), Ellie (Latifah), Sid (Leguizamo) and Diego (Leary) are back and things haven’t gotten any warner. The
gang face another frosty adventure to follow on from the $800 million grossing Ice Age: Continetal Drift and of course
Scrat’s never-ending pursuit for acorns will no doubt steal the show.
Director:
Genre:
Starring:

25.
15th July 2016
Paul Feig
Family, Fantasy, Adventure
Kristen Wiig, Melissa McCarthy, Kate McKinnon, Leslie Jones
Erin Gilbert (Wiig) and Abby Yates (McCarthy) are a pair of unheralded authors who write a book positing that ghosts
are real. A few years later, Gilbert lands a prestigious teaching position at Columbia University, but her book resurfaces
and she is laughed out of academia.
However, when ghosts invade Manhattan, Gilbert reunites with Yates and her other friends to use the knowledge
she was mocked for to save the world.
Director:
Genre:
Starring:

26.
22nd July 2016
Justin Lin
Action, Adventure, Sci-Fi
Chris Pine, Zachary Quinto, Simon Pegg, Zoe Seldana, Idris Elba
The crew of the Starship Enterprise are once again called into action coinciding with the 50th anniversary
of the franchise.
The original cast (Pine, Quinto, Pegg & Saldana) will be joined by Elba who will be playing the newest Trekkie villain.
Director:
Genre:
Starring:

27.
22nd July 2016
Steven Spielberg
Action, Adventure, Family
Mark Rylance, Ruby Barnhill, Penelope Wilton, Rebecca Hall, Jermaine Clement, Bill Hader, Adam Godley, Rafe Spall
The BFG is the exciting tale of an unlikely friendship between a young girl named Sophie and a big friendly giant who
introduces her to the wonders and perils of Giant Country.
Steven Spielberg reimagines Roald Dahl’s beloved novel in this live action blockbuster event.
Director:
Genre:
Starring:

28.
29th July 2016
Andrew Stanton
Fantasy, Adventure, Family
Ellen DeGeneres, Albert Brooks
Everyone’s favourite fish just keeps swimming her way back onto the big screen in 2016. After suddenly recollecting
some of her childhood memories Dory (DeGeneres) begins to wonder where she’s from and what makes her the fish
that she is.
Along with Martin (Brooks) and a host of new friends she embarks upon an epic adventure to discover her origins and
find her parents.
Director:
Genre:
Starring:

29.
29th July 2016
Paul Greengrass
Action, Thriller
Matt Damon, Alicia Vikander, Julia Stiles
The film will mark Matt Damon’s comeback as Jason Bourne after nearly a decade away from the screen.
Little is known about the plot at this time but with the return of Damon and director Paul Greengrass who was behind
the popular second and third Bourne films, the fifth instalment of the franchise is set to be a roaring success.
Director:
Genre:
Starring:

30.
5th August 2016
David Ayer
Action, Adventure, Sci-Fi
Margot Robbie, Jake Gyllenhaal, Jared Leto, Will Smith, Cara Delveingne, Viola Davis, Jessie Eisenberg
The ‘Suicide Squad’, a secret team of super villains imprisoned by the US government, are made to undertake
high-risk missions in exchange for amnesty.
Implanted with micro-bombs, their actions are controlled by warden Amanda Waller (Davis) who makes the most
of both their skills and how expendable they are.
With the Joker (Leto) Harley Quinn (Robbie) and Lex Luther (Eisenberg) as but a few of the DC favourites to make
appearances, this is set to be one of the most exciting superhero films this year.
Director:
Genre:
Starring:

31.
19th August 2016
Ricky Gervais
Comedy
Ricky Gervais, Ben Bailey Smith
Twelve years ago, David Brent was a regional manager for a mid-level paper merchants. In Summer 2016, get ready to
see him on the big screen as he chases fame and fortune in David Brent: Life on the Road.
Now working as a rep selling cleaning (and ladies personal hygiene) products up and down the country, Brent hasn’t
given up his dream of becoming a rock star – or more specifically, singer/songwriter for fledgling rock band ‘Forgone
Conclusion’.
As he assembles a group of mercenary session musicians, a talented sidekick for street cred and an overpriced yet
underwhelmed tour manager, he embarks upon a self-financed UK tour coming to a venue near every major city
near you.
Director:
Genre:
Starring:

32.
9th September 2016
Travis Knight
Animation, Action, Adventure
Rooney Mara, Charlize Theron, Matthew McConaughey, Art Parkinson
In this stop-frame-animation masterpiece, Art Parkinson (Game of Thrones' Rickon Stark) voices Kubo a young boy who
cares for his mother in a small village.
When a spirit appears, it causes all sorts of havoc by igniting an age-old vendetta which sees Kubo chased by angry
gods and monsters.In order to survive, the young boy must find a magical suit of armour worn by his late father,
a legendary Samurai.
Director:
Genre:
Starring:

33.
16th September 2016
Sharon Maguire
Comedy, Romance
Renee Zellweger, Colin Firth, Patrick Dempsey
The continuing adventures of British publishing executive Bridget Jones as she enters her 40s.
Director:
Genre:
Starring:

34.
21st October 2016
Mike Mitchell, Walt Dohrn
Animation, Adventure, Family
Anna Kendrick, Justin Timberlake
With an impressive cast, a grand scale musical comedy focused on how the Trolls got their vibrant and colourful hair
sees the toys from yesteryear making their come back in the 21st century.
Director:
Genre:
Starring:

35.
14th October 2016
Nicholas Stoller, Doug Sweetland
Animation, Comedy
Andy Samberg, Kelsey Grammer
Storks deliver babies... or at least they used to. Now they deliver packages for global internet giant Cornerstore.com.
Junior, the company's top delivery stork, is about to be promoted when he accidentally activates the Baby Making
Machine, producing an adorable and wholly unauthorized baby girl. Desperate to deliver this bundle of trouble before
the boss gets wise, Junior and his friend Tulip, the only human on Stork Mountain, race to make their first-ever baby
drop - in a wild and revealing journey that could make more than one family whole and restore the storks' true mission
in the world.
Director:
Genre:
Starring:

36.
21st October 2016
Tate Taylor
Thriller
Emily Blunt, Rebecca Ferguson, Hayle Bennett, Alison Janey, Luke Evans, Lisa Kudrow, Edgar Ramirez, Justin Theroux
Based on the best-selling thriller, The Girl On The Train tells the story of a woman’s disappearance seen from the point
of view of three women.
Director:
Genre:
Starring:

37.
21st October 2016
J. A. Bayona
Drama, Fantasy, Family
Lewis MacDougall, Felicity Jones, Liam Neeson, Sigourney Weaver, Toby Kebbell
A Monster Calls is a visually spectacular drama about 12-year-old Conor (newcomer MacDougal) who attempts to deal
with this mother’s (Jones) illness and the bullying of his classmates by escaping into a fantastical world of monsters and
fairy tales that explore courage, loss and hope.
The cast also includes Academy Award nominees Liam Neeson, who will star in performance-capture and voiceover
and the nocturnally visiting monster of the title.
Director:
Genre:
Starring:

38.
28th October 2016
Scott Derrickson
Action, Adventure, Supergero
Benedict Cumberbatch, Tilda Swinton
Doctor Stephen Vincent Strange was an unlikeable and egotistical neurosurgeon. Everything changes when a car
accident limits the use of his hands, destroying his career and sending him on a maddening quest for a miracle cure.
However, Strange is given a new lease of life when a sorcerer takes him under his wing and trains him to defend the
world against evil.
Director:
Genre:
Starring:

39.
18th November 2016
David Yates
Fantasy, Adventure
Eddie Redmayne, Colin Farrell
Eccentric magizoologist Newt Scamander (Redmayne) comes to New York with his trusty weathered case, one of those
much bigger on the inside magical cases. Within, are expansive habotats for a collection of rare and endangered
magical creatures from Newt’s travels around the globe. He discovers that the American wixzarding community are
fearfully hiding from Muggles and the threat of public exposure is an even graver concern than in the UK (remember
the Salem witch trials?).
Fantastic Beasts is the story of what happens when this uniquely skilled English wizard travels to wiz-phobic America
and a variety of his creatures, some quite dangerous … get out of their case.
Director:
Genre:
Starring:

40.
2nd December 2016
Ron Clements, John Musker
Animation, Adventure, Comedy
Dwayne Johnson, Alan Tudyk, Auli'i Cravalho
Moana Waialiki (Cravalho) is the only daughter of a chief in a long line of navigators, who uses her talent to sail from
her home in Oceania - the ancient South Pacific world - in search of a fabled island. On the mission to help her family,
Moana is joined by a talking pig and rooster called Pua and Hei, and a demigod called Maui (Johnson).
Director:
Genre:
Starring:

41.
16th December 2016
Gareth Edwards
Fantasy, Action, Adventure
Felicity Jones, Sam Clafin, Forest Whitaker
The first of the Star Wars stand-alone Anthology series, Rogue One is set between ‘Revenge of the Sith’ and ‘A New
Hope’. Rogue One sees a band of rebel resistance fighters unite and attempt to steal the plans for the Galactic Empire’s
Death Star in this exciting new adventure in the Star Wars franchise.
Director:
Genre:
Starring: