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B R A N D I N G P R O C E S S
L O G O D E S I G N
C O N T E N T S
Branding Process
Product Logos
Brand Status
B R A N D I N G P R O C E S S
B R A N D I N G P R O C E S S
CREATIVE
BRIEF
Logo
Sketches
What is the
branding goal?
Absorb
research and
inspiration
Feedback
Logo Concepts
Sketches to
digital art
Logo type
treatments
Logo
Treatments
Feedback
Color
Variations
Explore color
palettes
Feedback
Final Logo
Artwork
Branding Style
Guide
C R E A T I V E B R I E F
B R A N D I N G P R O C E S S
Branding Q&A
Industry research
Trend analysis
Mind Mapping
Mood Boards
L O G O S K E T C H E S
B R A N D I N G P R O C E S S
Logo mark
L O G O C O N C E P T S
B R A N D I N G P R O C E S S
L O G O C O N C E P T S
B R A N D I N G P R O C E S S
L O G O C O N C E P T S
B R A N D I N G P R O C E S S
L O G O C O N C E P T S
B R A N D I N G P R O C E S S
Selected Logo Concept
L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
Selected Logo
Treatment
C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S
C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S
Geometry and proportion Vector path edits
F I N A L L O G O A R T W O R K
B R A N D I N G P R O C E S S
LOGO
.EPS
LOGO
.JPG
LOGO
.PDF
LOGO
.PNG
Convert different logo filesFinal logo in RGB and CMYK
P R O D U C T L O G O S
P R O D U C T L O G O D E S I G N
B R A N D I N G P R O C E S S
Added power symbol
P R O D U C T L O G O S C O L O R S
B R A N D I N G P R O C E S S
P R O D U C T L O G O S V E R S I O N S
B R A N D I N G P R O C E S S
P R O D U C T L O G O S F I N A L A R T
B R A N D I N G P R O C E S S
S T Y L E G U I D E
B R A N D I N G P R O C E S S
Style Guide
.PDF
Color specs Black and white usage
Standard logo spacing Correct usage examples
S T Y L E G U I D E
B R A N D I N G P R O C E S S
Style Guide
.PDF
Creative usage examples 3D Logo
Logo animation Promotional examples
C A R D S & L E T T E R H E A D
B R A N D E X T E N S I O N
BACK
E M A I L S I G N A T U R E &
N E W S L E T T E R
B R A N D E X T E N S I O N
W E B S I T E & S O C I A L
B R A N D E X T E N S I O N
P R O D U C T B R A N D I N G
B R A N D E X T E N S I O N
T H A N K Y O U
@tonypjessup
All Material, Logos and information in this presentation are
© Copyright 2015 Hollywood Software Inc.
or their respective copyright holders.
This content can not be republished, edited or reused without written consent
from the copyright holder.

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Logo & Product Branding Process - 2015

  • 1. B R A N D I N G P R O C E S S L O G O D E S I G N
  • 2. C O N T E N T S Branding Process Product Logos Brand Status
  • 3. B R A N D I N G P R O C E S S B R A N D I N G P R O C E S S CREATIVE BRIEF Logo Sketches What is the branding goal? Absorb research and inspiration Feedback Logo Concepts Sketches to digital art Logo type treatments Logo Treatments Feedback Color Variations Explore color palettes Feedback Final Logo Artwork Branding Style Guide
  • 4. C R E A T I V E B R I E F B R A N D I N G P R O C E S S Branding Q&A Industry research Trend analysis Mind Mapping Mood Boards
  • 5. L O G O S K E T C H E S B R A N D I N G P R O C E S S Logo mark
  • 6. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  • 7. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  • 8. L O G O C O N C E P T S B R A N D I N G P R O C E S S
  • 9. L O G O C O N C E P T S B R A N D I N G P R O C E S S Selected Logo Concept
  • 10. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S
  • 11. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S
  • 12. L O G O T R E A T M E N T S B R A N D I N G P R O C E S S Selected Logo Treatment
  • 13. C O L O R V A R I A T I O N S B R A N D I N G P R O C E S S
  • 14. C O L O R V A R I A T I O N S B R A N D I N G P R O C E S S
  • 15. Geometry and proportion Vector path edits F I N A L L O G O A R T W O R K B R A N D I N G P R O C E S S LOGO .EPS LOGO .JPG LOGO .PDF LOGO .PNG Convert different logo filesFinal logo in RGB and CMYK
  • 16. P R O D U C T L O G O S
  • 17. P R O D U C T L O G O D E S I G N B R A N D I N G P R O C E S S Added power symbol
  • 18. P R O D U C T L O G O S C O L O R S B R A N D I N G P R O C E S S
  • 19. P R O D U C T L O G O S V E R S I O N S B R A N D I N G P R O C E S S
  • 20. P R O D U C T L O G O S F I N A L A R T B R A N D I N G P R O C E S S
  • 21. S T Y L E G U I D E B R A N D I N G P R O C E S S Style Guide .PDF Color specs Black and white usage Standard logo spacing Correct usage examples
  • 22. S T Y L E G U I D E B R A N D I N G P R O C E S S Style Guide .PDF Creative usage examples 3D Logo Logo animation Promotional examples
  • 23. C A R D S & L E T T E R H E A D B R A N D E X T E N S I O N BACK
  • 24. E M A I L S I G N A T U R E & N E W S L E T T E R B R A N D E X T E N S I O N
  • 25. W E B S I T E & S O C I A L B R A N D E X T E N S I O N
  • 26. P R O D U C T B R A N D I N G B R A N D E X T E N S I O N
  • 27. T H A N K Y O U @tonypjessup All Material, Logos and information in this presentation are © Copyright 2015 Hollywood Software Inc. or their respective copyright holders. This content can not be republished, edited or reused without written consent from the copyright holder.