Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.

1. Using Facebook and LinkedIn to Market
Your Business
Thank you to our sponsors

2. Outline
• Introduction • Facebook for Business
• Stats and Trends – FB Ads
• Facebook Basics – FB Connect
– Getting Started – FB Share
– Building Your Profile – FB Public Profiles*
– Sharing Content • Wrap Up
– Building Contacts • Q&A

3. Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

4. Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

5. Facebook is “Attention King”
From AllFacebook.com

6. Facebook – The Social Network

7. Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

8. Facebook Basics

9. What’s on your mind?

10. Facebook for Business – Events

11. Facebook for Business – Ads

12. Facebook Ads – Step 1

13. Facebook Ads – Step 2

14. Facebook Ads – Step 3

15. Facebook Ads – Step 4

16. Facebook Connect

17. Facebook Share

18. Facebook for Business – Public Profiles

19. Facebook Pages – Step 1
Pick a category and name

20. Facebook Pages – Step 2
Upload your picture

21. Facebook Pages – Step 3
Add your information

22. Your ‘Canvas’

23. Facebook Pages – Step 4
Customize Your Page

24. Embed custom content with FBML

25. Facebook Pages – Step 5
Publish!

26. Facebook Pages – Step 6
Update it regularly!
Post photos of
Add video clips of your
products, employees, and
company in action
customers
List an event for your Write a note about
grand opening sales upcoming promotions

27. Are you IN?

28. Introduction
• LinkedIn is an online network of more than 30
million experienced professionals from around
the world, representing 150 industries

29. Features of LinkedIn
Find potential
clients, service Be found for business
Search for jobs
providers, subject opportunities
experts and partners
Discover inside
connections that can Post and distribute
Company research
help you land jobs job listings
and close deals
Get introduced to
Find high-quality other professionals Meet people through
passive candidates through the people groups
you know

30. Getting Started
1. Create an account
2. Fill out profile information
3. Invite your contacts
4. Make some recommendations
5. Join a group
6. Promote your profile
7. Be proactive

31. 1.) Creating your account

32. 2.) Fill out your profile
• Complete your profile
– Photo
– Summary
– Websites
– Interests
– Accomplishments
• Make it public
• Use a custom URL

33. Fill out your profile

34. Using LinkedIn

35. 3.) Invite your contacts
• Locate the profile
• Click ‘add to network’
• Choose how you know him/her
• Create a custom message

36. Build your network

37. 4.) Make recommendations
• You scratch my back, I’ll scratch yours
• Don’t forget to ask
• Make it personal
• Use recos elsewhere!

38. 5.) Join a group

39. Groups on LinkedIn

40. Groups on LinkedIn

41. 6.) Promote your profile and grow!
• Add to email signature line
• Promote on Website / blog
• Search your network’s connections
• Ask for introductions
• Join groups
• Upload your contact list securely
• Advanced search
• Make Status updates
• Use the Microsoft Outlook add-in

42. Use advanced search

43. Creating Your Marketing System

44. THANK YOU
Thank you to our sponsors