How can you get people to spread good word-of-mouth for your products and services? Viral marketing has taken off thanks to ‘Web 2.0’ and tools like Twitter and YouTube are part of the reason why! In this session, learn more about why Twitter is such an incredibly simple yet robust platform, and why YouTube is a website that you can’t ignore any longer. Walk away with practical actions steps to get you moving in the right direction for each.
16. Getting Started Best Practices
1. Use a branded background graphic
2. Use a nice headshot for your picture
3. Send important updates to your cell
4. http://www.chrisbrogan.com/50-ideas-on-
using-twitter-for-business/
18. What to Tweet About
• Industry news
• Tips and ideas
• Cute, human interest stories
• Quotes
• Fascinating presentations
• Issues your organization faces
• People you’ve been talking to
• Recognizing volunteers and contributors
19. What’s hot on Twitter?
• Twitscoop
• Twitturls
• WhatTheTrend
20. Growing Your Followers
Be
Follow Promote
personal Find local
the 90-10 great Retweet
and twitterers
rule content
authentic
21. Some General ‘Twips’
1. Create a Sharing System
2. Use Search.Twitter.com
3. Use a URL shortener
4. Retweet! (RT)
5. Use #hashtags
22. Create a Sharing System
Post it to Digg,
Find interesting Reddit,
content? Stumbleupon,
Delicious, Facebook
Post it Twitter (if
Shorten the URL related to LWL,
append #LWL)
39. Case Study – Zappos
• Share some details about what he’s up to
personally and professionally.
• Provide some behind the scenes info regarding
what its like to work at Zappos.com.
• Launch a Twitter contest asking people to help
them rewrite their confirmation emails.
• Incubate an idea for polling customers on Twitter.
• Explain why he is using Twitter.
http://www.bivingsreport.com/2008/zapposcom-
a-twitter-case-study/
45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter on more likely than their grandchildren:
1.) research tool 2) branding 3) collaboration and networking 4) it’s the new water cooler 5) direct traffic
Reporters are using it to find leads, suggestions what they should cover in a storeyIndividuals are even using it for fundraising for personal reasons! Podcaster Tabitha Grace Smith wanted one of her UK based writers of her radio drama to come to the US to attend the science fiction and fantasy conference, called DrgonCon. The writer couldn’t afford the trip, so Tabitha Twittered her group asking for donations. Within moments, six people donated $600 to ChipIn an online contribution tool anyone can use. Churches are using it to drive daily prayers, announce events and encourage spiritual growthBusinesses are using it to find issues customers are having with their product and then throwing their customer service team on the problemShocked to see the Cleveland City Council using it to inform citizens and engage them in the processYou can see Marcia Fudge our District State Representative using it to connect with her consistencyEach of these institutions have found successful ways to implement this tool to better serve their customers and goals.Our goal today is to provide a number of “ah HAH” moments where you will figure out how to use Twitter for your organizationFood banks are out of food??? Needs helpJohn’s daughter is stuck in LondonFred is in New York and forgot his power cord
TRACK EVERY SALE, TWITTER IS NOT FACEBOOK, CREATE A CONVERSATION, SELL LAST-MINUTE INVENTORY, ALERT FOLLOWERS WHEN YOU'RE ON THE GO