Rocky River Chamber of Commerce - eMarketing Techniques
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Brad Kleinman of WorkSmart eMarketing discusses eMarketing Techniques at the Rocky River Chamber of Commerce Breakfast.
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Rocky River Chamber of Commerce - eMarketing Techniques
- 1. Making the Web Work for You! Brad Kleinman Brad@WorkSmart-eMarketing.com Follow me on Twitter - @BradKleinman
- 2. About The Speaker – Brad Kleinman
- 3. Session Outline Accountability Web 1.0 -> Web 2.0 Social Media Trends Benefits of eMarketing Creating your Marketing System Specific eMarketing Techniques Website Optimization Email Marketing Search Engine Optimization Social Media Optimization Question and Answer
- 4. Caveat #1 – The 80/20 Principle
- 5. Caveat #2 – Water from a Firehose
- 6. Caveat #3 – Have Fun!
- 7. Caveat #4 – Marketing Foundations
- 9. The New Web
- 12. Rich, interactive and user-friendly
- 13. Community and Social Network
- 14. Incorporation of Video and MobileEx. Blogs, wikis, social networks, online video, etc
- 15. The Machine is Us/ing Us
- 16. What is Web 2.0?
- 17. Benefits of eMarketing Easy to use Easy to quantify Easy to customize Easy to interact with users Time Efficient Cost efficient High Return on Investment
- 20. Significant Barriers to Adoption
- 21. Creating Your Marketing System
- 22. Optimizing Websites for Conversion Design Capture viewers attention immediately Make sure you have a call-to-action Get them to come back Analysis Google Analytics Google Optimizer
- 24. Google Analytics – Tracking Success
- 25. Tracking Goals in Google Analytics
- 26. Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) Make sure you GET their email
- 27. Use Email Marketing! Offer a value-based monthly newsletter Cost effective ~ 500 = $15/month View opens and clicks Know exactly who opened it and when Develops relationships You open email from people you trust
- 28. Email Marketing Best Practices Focus on users needs (80%/20%) Have a call to action Track results and follow-up
- 29. Organic VS Paid Search
- 30. SEO VS PPC
- 31. eMarketing Best Practices – SEO Use title tags Key in to your keywords Inbound links!
- 32. RSS – The common denominator
- 33. The Technology & The tools
- 34. Facebook – The Social Network
- 35. Getting Started Edit your profile Basic info Personal info Contact info Education and work
- 36. Facebook Basics
- 37. What’s on your mind?
- 38. Facebook for Business – Events
- 39. Facebook Connect
- 40. Facebook for Business – Public Profiles
- 41. Facebook Pages – Step 1Pick a category and name
- 42. Facebook Pages – Step 2Upload your picture
- 43. Facebook Pages – Step 3Add your information
- 44. Your ‘Canvas’
- 45. Facebook Pages – Step 4Customize Your Page
- 46. Bring in custom graphics/flash!
- 47. Facebook Pages – Step 5Publish!
- 48. Facebook Pages – Step 6Update it regularly!
- 49. Using LinkedIn
- 50. Using LinkedIn
- 51. Using Twitter
- 52. Getting Started with Twitter
- 53. Twitter 90% / 10% Focus on giving it away Use Search.Twitter.com for real-time tweets RSS -> Email Use a URL shortener Cli.gs Retweet! (RT) Evangelist re-tweeting system Use #LWL hashtag Hashtags.org to track
- 54. Creating Your Marketing System
- 55. Making the Web Work for You! Brad Kleinman Brad@WorkSmart-eMarketing.com Follow me on Twitter - @BradKleinman