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Ohio Chambers of Commerce - eMarketing Techniques to grow your chamber

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

Brad Kleinman discusses eMarketing Techniques to grow your chamber of commerce at the Ohio Chambers of Commerce Conference in Columbus Ohio.

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BoomerTech How to Use Technology to Grow Your Chamber if You’re Over 30 (or under) By Brad Kleinman [email_address] It’s not just about your website… It’s about your web strategy.
Workshop Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caveat #1 – The 80/20 Principle
Caveat #2 – Water from a Firehose
Caveat #3 – Have Fun!
Caveat #4 – Marketing Foundations
Accountability
Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object]
The New Web
The New Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Machine is Us/ing Us
Who was the person of the year in 2006?
Web 2.0 is everywhere!
Statistics & Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of eMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Marketing System
Optimizing Websites for Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Analytics – Tracking Success
Tracking Goals in Google Analytics
Use Google Website Optimizer
Website Best Practices 1.) Make it EASY to buy 2.) ENGAGE your users 3.) GET their email
Email Marketing Best Practices ,[object Object],[object Object],[object Object]
Organic VS Paid Search
SEO VS PPC
eMarketing Best Practices – SEM ,[object Object],[object Object],[object Object]
Getting Started with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS – The common denominator
Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff
The Technology & The tools
Creating a Marketing System
Thank you! Brad Kleinman [email_address]

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