2. intro
tHe parts
What do
you want
to know?
WORKINGDESIGN
3. the parts
intro
tHe parts
Publications are made
up of images and text
organized into pages.
They have two parts:
1) physical and 2) content
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4. 2) Content
intro
tHe parts
Publications are
made up of:
A. Written and visual content
B. Design
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5. A. Written and visual content
intro
tHe parts
⢠articles ⢠callouts ⢠opinion
(short or long) columns
⢠table of
⢠features (one- contents ⢠editorials
page, spreads
or longer) ⢠content teasers ⢠letters
⢠sidebars ⢠photos ⢠masthead
⢠flag ⢠photo features ⢠calendar listings
⢠volume, number ⢠illustration ⢠other listings
and date
⢠cartoons ⢠announcements
⢠standing /
section heads ⢠bylines ⢠display
and credits advertising
⢠headlines
⢠folios ⢠in house
⢠subheads advertising
⢠classified ads
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6. B. Design elements
intro
tHe parts
⢠type ⢠shapes
⢠colour ⢠images
⢠white space ⢠rules, dingbats
⢠size
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7. intro
tHe parts
LookingâŚ
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18. type
cHaracter
ascender
x-height
baseline
descender
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19. type
cHaracter
typographic
voice
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20. type
cHaracter
size
9 point 12 point 31 point 30 point
43 point 65 point
100 point
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21. type
reverse
cHaracter
effects
dropshadow
colour
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22. type
cHaracter
special
characters
⢠Bullets
dingbats w 3 4 5 2
end dots n
________ rules |
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23. no leading
type
paragrapHs
1 point leading between the lines leading
2 point leading between the lines
3 point leading between the lines
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24. set Left
type
paragrapHs
alignment
set Right
Centered This is an example of Justified paragraph
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25. cheaper, all the other offers save
the new editions were bound in
type
paragrapHs
perfect style with embossed leath-
er covers. Fly leaves were sewn in
using only the best silk and each
sheet was edged with gold leaf. readability - serif
body
Limited editions attracted book
lovers from all continents.
type
cheaper, all the other offers save
the new editions were bound in
perfect style with embossed leath-
er covers. Fly leaves were sewn in
using only the best silk and each readability - sans serif
sheet was edged with gold leaf.
Limited editions attracted book
lovers from all continents.
WORKINGDESIGN
26. type
paragrapHs
a river
runs
through
it !
WORKINGDESIGN
