How do you make your website work for you? You have the audience, but your website does not generate sales or leads. This session discusses strategies and techniques to monetize your website.

1. MONETIZING YOUR
WORDPRESS WEBSITE
Treating your blog as a
business

2. CAN I MAKE MONEY FROM MY
BLOG….

3. CAN I MAKE MONEY FROM MY
BLOG….

4. HOW CAN I MAKE MONEY
FROM MY BLOG….

5. WHAT DO YOU MEAN????
Give your visitors
WHAT THEY NEED

6. WHAT DO YOU MEAN????
Give your visitors
VALUE

7. WHAT DO YOU MEAN????
Be a
PROBLEMSOLVER

8. 2008
It changed the way people acquire
products and services

9. THE PLATFORM ANY GOOD
WEBSITE SHOULD BE BUILT ON

10. RELATIONSHIPS

11. RELATIONSHIPS
• Know Your Customers
• Learn From Your Customers
• …and vice versa
Be The Expert

12. TRUST

13. TRUST
• Let Customers Know You Are
A Human
• Include Complete Contact
Details On Your Site
• Be Clear On How Your
Website Can help Them

14. PERSISTENCE
‘In the confrontation between the
stream and the rock, the stream
always wins – not through
strength, but through persistence.’

15. AUDIENCE PSYCHOLOGY
• Google Analytics
• Google Trends
• Previously Google Insights for Search
• Google Alerts
• Surveys
• Comments/Feedback
• From your blog
• From Social Media

16. TOP 5 WAYS TO MONETIZE
YOUR BLOG

17. PAY PER CLICK
• Google Adsense
• Addynamo Now also with Pay Per Tweet

18. AFFILIATE MARKETING
NETWORKS
• Offerforge
• TrafficSynergy
• Admarula

19. AFFILIATE MARKETING
IN-HOUSE PROGRAMS
• Bidorbuy
• Kalahari
• DialDirect

20. AFFILIATE MARKETING
LOCAL
• Create Your Own
• Generate leads for local
businesses in your area or
niche
• Make sure you monitor leads
and invoice at the end of
the month

21. MEMBERSHIP WEBSITE
• People pay monthly/annual
fee for membership to your
niche website
• Excellent way of generating
a passive income

22. ADVERTISING
• Companies pay you a fixed
amount to place their
banners on your blog

23. PRODUCT REVIEWS
• Write product reviews for
companies and place it on
your blog with a link to the
companies website
• People trust honest reviews

24. COMPETITIONS/GIVEAWAYS &
SURVEYS
• Get companies to run
competitions/giveaways in
partnership with your blog
• You can also run surveys on
your blog on behalf of
companies

25. E-COMMERCE
• Install a shopping cart and
payment gateway
• Sell products and services
directly from your website

26. BANNERS VS CONTEXTUAL ADS
• Many websites over do banner
ads (banner blindness)
• Combination of both are good
• No more than 3 ads “above
the fold”
Golden Tip
Rather have a banner that link to a product review
with a link to a landing page

27. BANNERS VS CONTEXTUAL ADS
Golden Rule:
“Good advertising does
not look like advertising”

28. TRACKING & OPTIMIZING
A.B.O.
Always Be Optimizing

29. TRACKING & OPTIMIZING
• Run your blog like a business
• Monitor, measure and
evaluate everything
• Impressions
• CTR
• ROI
• If something does not work –
change it

30. TRACKING & OPTIMIZING
The Beauty Of Wordpress
You can change content
and ads when and where
you want…

31. GETTING YOUR AUDIENCE TO
ACT
1. Update Content Regularly
2. Integrate With Social Media
But…
3. Incentivize Visitors To Act
The Show Social Proof
4. Most Important is…
5. Give Options
6. Highlight What You Want
Them To Do

32. 7. REMARKETING
Better Known As
• Email Marketing
• Newsletter Marketing

33. 7. REMARKETING
Now You OWN The

34. 7. REMARKETING
It still remains the most
personalized form of effectively
communicating with a client
online…
Hi John,
Bennie here from xyz.co.za…
All the best
Bennie
Webmaster
Xyz.co.za

35. 7. REMARKETING
Advantages of Building an Opt-in List
• Build relationships with potential clients
• Continuously market different products and
services
• Better conversion rates
• Lower marketing spend
• Less reliable on search engine traffic and what
the next algorithm change will do to your traffic

36. 7. REMARKETING
Plugins You Can Use
• Wysiya Newsletter
• Contact Form 7 with Database Extension
• Mailpress
• PopupDomination
• Feature Box

37. 7. REMARKETING
Case Study – LoanReviews.co.za
• LoanReviews is a blog about different loans people can
apply for in South Africa.
• I started the blog about 5 months ago
• Offered a free ebook that visitor can download in return
for his/her email address.
• In 2 weeks 75 people downloaded the ebook
• A follow-up email was sent to the subscribers about what
the objective is with LoanReviews and requested them to
read a product review on an affiliate product.

38. 7. REMARKETING
Case Study – Results
• 75 personalised emails sent with autoresponder
• 59 clicked through and read the product review
• 32 signed up for the free offer
• Commission per sign-up was R10-00
• Had no expenses (traffic came mostly from seo efforts)
• Total profit = R320-00

39. CALL TO ACTION
• “If You don’t ask you won’t get”
• Offer Value
• Be Assertive
• Always be “YES”
• A.B.O. – test, test and test…

40. THINK OUT OF THE BOX
• Don’t be afraid to try new things
• Do what your competitors won’t do
• Have an objective
• Measure and analize the response
It’s about your audience

41. ESSENTIAL PLUGINS
• Ad Injection
• SEO Smart Links
• WP125
• Sharexy
• Wysiya Newsletter

42. QUESTIONS?

43. THANK YOU!!!
Bennie Stander
Email: bennie.stander@gmail.com
Twitter: bennie_stander