2.  RAISE AWARENESS ONLINE
 DRIVE TRAFFIC TO WWW.ISLANDBREAKS.CO.UK
 USE OF SOCIAL MEDIA SITES: FACEBOOK + TWITTER

3. 1

5. 2

6.  PRIMARY SOCIAL MEDIA PLATFORM
 CURRENTLY AT: 2,176 FOLLOWERS COMPARED TO 15,933
LIKES
 AIM TO INCREASE BY 25% USING THE YEARS CAMPAIGN
(10PW)
 DO SO BY INCORPORATING SNEAKY SQUIRREL USING
FOLLOWERS/RETWEETS/FAVOURITES

7.  CURRENTLY AT: 15,933 LIKES
 AIM TO INCREASE BY 10% USING THE YEARS CAMPAIGN
 CONSTANTLY MONITOR PROGRESS

8.  LOWER COSTS
 BUILD COMMUNITY
 LEAVING THE COMMENT BOX

9. 3

17.  OUTSIDE COST
 UP & COMING APP
 „SNAPSHOT SQUIRREL‟
 PHOTO BOMBING
 #SNAPSHOTSQUIRREL
 #ISLANDBREAKS
 5 A WEEK ONTO
ISLANDBREAKS.CO.UK FOR
CHANCE TO WIN

18. 4

20. 5

21.  SOCIAL MEDIA MAIN FOCUS
 DAILY MONITOR OF RETWEETS/LIKES/WEBSITE HITS
 TWITTER – HALF AN HOUR
 FACEBOOK – AN HOUR
 INSTAGRAM – HOUR
 BLOGS – TWICE A DAY

22.  BUDGET = £50,000
 STAFF RATE = £35,000
 PARTNERSHIP = £5,000
 CONTINGENCY FEES = £5,000
 INSTAGRAM = £1,000
 HOTEL DISCOUNTS - £1,000
 ACTIVITY DISCOUNTS - £1,500
 FERRY DISCOUNTS - £1,500

24. “If it doesn't exist on the
internet, it doesn't exist.”
Kenneth Goldsmith

25. BLAH
TWEET US – @VITALITYPR
FACEBOOK US – VITALITY PR GROUP