This document discusses the differences between data science and storytelling. It notes that while data provides information and facts, storytelling incorporates emotions, truth, and human experiences. The document presents different models for understanding data and constructing stories, including a hero's journey narrative structure that moves from a character facing a problem to receiving guidance, taking action, and ultimately finding success. It argues that effective presentations blend both logic from data with emotional storytelling techniques to engage audiences.

1. Data (&) StorytellingIF emotions = conflicts + hope AND information = truth + data IS storytelling ≠ data science?
© Wolfgang Weicht // basislager@kzwei.org // 31.03.2020

2. https://youtu.be/GiPe1OiKQuk

3. UNDERSTANDING
DATA AVAILABLE
KNOWN KNOWNSUNKNOWN KNOWNS
UNKNOWN UNKNOWNS KNOWN UNKNOWNS
„I know the problem
and the solution.“
„I see the problem
but not the solution.“
„I didn‘t realize it, but
have a clear solution.“
* „I had no idea It just happened.“
¯_(ツ)_/¯*

4. CURIOSITY
HUMAN DEVELOPEMENT
KNOWLEDGE
CURIOSITY

5. THIS IS WHERE YOU
LOST YOUR WALLET?
NO, I LOST IT IN THE PARK.
BUT THIS IS WHERE THE LIGHT IS.

6. Everybody has a plan
until they get punched in the mouth.

7. FOG OF WAR

8. https://youtu.be/G6z-h6faR6o

9. CONFORT
ZONE
FEAR
ZONE
LEARNING
ZONE
GROWTH
ZONE
KNOWLEDGE
& FACTS
CURIOSITY &
STORIES
challenges
problems
new
skills
purpose
dreams
new
goalsexcuses
lack of
control

10. STORYTELLING FOR SURVIVING

12. STORYTELLING FOR SELF-DISCOVERY

13. The meaning of life is absurd.
meaningless

14. STORYTELLING FOR SOCIAL-NORMING

15. FACTS VS. STORIES
GERMAMY USA FRANCE

16. CONFLICT HOPE

17. THE HERO WITH A THOUSAND FACES

18. KNOWN
UNKNOWN
Call to Adventure
Guardians
Threshold
Helper
Mentor
Challenges
Return
Atonement
Transformation
Abyss
death & rebirth
THE HERO‘S JOURNEY

19. A character
has a
problem
and meets
a guide
who gives
them a plan
and calls
them to
action
that helps
them avoid
failure
and ends in
a success.
TRANSFORMATION from zero to hero.
FRONTEND = LOGIC

20. Character Problem Guide Plan Action Failure Success
HOLLYWOOD
PROPAGANDA
MARKETING
RELIGION
BEST PRACTICE

21. https://youtu.be/VTNmLt7QX8E

22. PITY + FEAR + CATHARSIS
BACKEND = EMOTION

23. Logic
Logical
Rational
Analytical
Quantitative
Structured
Controlled
Planned
Emotion
Intuitive
Holistic
Imaginative
Conceptual
Interpersonal
Compassionate
Communicative

24. ACT 2
LOGIC
ACT 1
EMOTIONS
PRESENTATION BLUE BRINT
ACT 3
EMOTIONS & LOGIC
MainArgument1
MainArgument2
MainArgument3
Location
MainCharacter
Imbalance
Balance
Solution
Crises
Solution
Climax
Catharsis
PRESENTATION TIMELINE

25. DASHBOARDS ≠ STORYTELLING

26. THE END
ANOTHER TIP: THE LAST CHART OF YOUR PRESENTATION
IS THE MOST IMPORTANT ONE OF THE WHOLE SHOW. IT
OFTEN REMAINS ON THE WALL UNTIL THE END OF THE
MEETING. USE THIS OPPORTUNITY WISELY. HAVE A
STRONG ARGUMENT ON THE LAST CHART. SO PLEASE
MAKE ME A FAVOR AND DON'T USE THE STUPID "THANK
YOU FOR YOUR ATTENTION". ONLY IDIOTS DO THAT. YOU
ARE NOT A LOSER. AND REMEMBER, IF YOU HAVE A LOT
OF TEXT ON YOUR CHART, PEOPLE START READING RIGHT
AWAY, THAT'S HOW IT IS. YOU LOSE THEIR ATTENTION.
SO DON'T BE LIKE BOB. THANK YOU FOR YOUR
ATTENTION.
medium.com/socialtech-e-v