This was a joint presentation of Jon Price @jonprice from Vodafone and me to show Vodafone 360 Apps and some hands on example showing the Object Browser, a project which helps developers inspect the JavaScript APIs.

1. Vodafone 360
Apps
@jonprice
@wolframkriesing
Donnerstag, 17. Juni 2010

2. Apps on Vodafone 360
Vodafone, the Vodafone logo, Vodafone 360 and Vodafone Live! are trade marks of the
© Vodafone Group 2010 Vodafone Group. Other product and company names mentioned herein may be the
2 v1.0 April 2010 trade marks of their respective owners.
Donnerstag, 17. Juni 2010

3. Vodafone 360 Apps 2m devices : March 2010
Over 8,500 apps 80+ models
Available on 2m+
devices
S60, Android, LiMo 70 models
Cross Manufacturer
Support 50 models
38 models
Launch Today Mid 2010 End 2010
© Vodafone Group 2010
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4. The Vodafone Shop
Vodafone 360 Other mobile
Website
mobiles phones
High visibility promotional areas
One place customers can discover, buy and discuss content
Available in many markets
Tailored content relevant to local markets
Powerful recommendation engine
© Vodafone Group 2010
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5. Reach Your Target Market
Common Apps & store across
markets and devices
Target more customers with fewer
builds
The Vodafone Shop delivers a
customised experience
Targeted promotions
Personalised recommendations
Sophisticated algorithms to reach
your target market
Vodafone has the ability to target
content to a selected audience
© Vodafone Group 2010
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6. Promote Your Content
Vodafone drives dynamic and personalised content in the Shop user interface
through:
Promotions
Recommendations Search
Dynamic categories
Filters
Promotional
area
! Dynamic Lists of
Carousel for •New releases
Promotions and Recommended •Most downloaded
Recommendations apps banner •Recommended
•Best rated
•Recently viewed
Dynamic lists
15 items each
Phone Shop Games page
Web Shop landing page
© Vodafone Group 2010
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7. Making Money Revenue share
70%
Generating revenue
70% revenue share to
developer
Advertising
Keep 100% of advertising revenues
revenues
Billable apps, direct to
customer’s phone bill – H1
2010: No need for customers
to sign up to new payment
services 0% 100%
© Vodafone Group 2010
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8. Distribute Globally With JIL.org
The Joint Innovation Lab,
JIL
Enabling compatible apps across
more markets and devices
Created by China Mobile, Verizon,
Softbank and Vodafone
Backed by Samsung, RIM, LG, Sharp,
HTC, Huawei, ZTE, and Lenovo
Open to all: anyone can develop JIL
widgets
JIL Widgets
Others
© Vodafone Group 2010
8 v1.0 April 2010
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9. Single Global Distribution Point
Developer JIL.org 10 day or less Operator
QA & approval
1
Visit developer.
vodafone.com 5
Vodafone
4 6
2 Submit Publish in
Download free Customers
Tools & resources Verizon operator app
store
3 China Mobile
App development Softbank
Select pricing JIL ready
based on web devices
standards & markets
7
8 Payment
Revenue
Analytics
© Vodafone Group 2010
9 v1.0 April 2010
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10. Visit developer.vodafone.com to get started!
© Vodafone Group 2010
10 v1.0 April 2010
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11. Vodafone Widget SDK
Version 2.7
Jon Price
@jonprice
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16. • Package code into widgets
• Convert between Opera and JIL formats
• Emulate across device configurations
• Deploy directly to devices via USB and Bluetooth
• Debug on-device using Opera Dragonfly
• Supports Android, S60, Vodafone 360 H1/M1
• Available for Mac, Windows, Linux
• developer.vodafone.com
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17. Object Browser
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19. For devs?
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22. Open Source
• a developer must have
• developer.vodafone.com
http://developer.vodafone.com/object-browser
• github
http://github.com/wolframkriesing/object-browser
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24. index.html
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25. config.xml
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26. Thank you
@jonprice
@wolframkriesing
Donnerstag, 17. Juni 2010