Weitere ähnliche Inhalte Ähnlich wie Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You Listening? (20) Mehr von Wolfgang Digital (20) Kürzlich hochgeladen (20) Wolfgang Essentials 2017 - The Future of Search Belongs to People! - Are You Listening?32. “I’ll see if I can see any of them”
Clicked on #1 skipped 2-5 #6. why?
33. ©2016 Seer Interactive • p33
He skipped over the first 5 results
CTR CURVE MY ASS!!
2016 sounded old
“2017 that’s more up to date”
“Plus I have an iPhone”
37. ©2016 Seer Interactive • p37
Google will take Dumb Money All day in paid, but if you
want organic you gotta earn it.
48. © 2017 Seer Interactive • All Rights Reserved • Page 48
Seer Asked [A Client] their Role Prior to
Becoming a Home Inspector
Warren, the
Doctor
Erik, the CFOMike, the
Higher Ed
admin
Royal, the
Nurse
0 Contractors
49. © 2017 Seer Interactive • All Rights Reserved • Page 49
Speaking Less Jargon
Updating meta data with less technical terminology saw a 57% increase in CTR and 59%
increase in conversions post implementation
VS.
64. These are the sites people will end up on BEFORE they
get to your product.
Banner Ads
Newsletters
Swap Pixels
Native
Hinweis der Redaktion 2.03 -> 3.2