Wolfgang Essentials 2016 - Migrating Offline Budget Online

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Across Europe, growth of digital ad spend averaged at 13.1pc.
However, Ireland topped the poll with a 29pc surge in digital ad spend.
This is more than double the European average of 13% growth - See more at: http://www.wolfgangdigital.com/blog/ireland-digital-marketers-euro-2016#sthash.UB4AZ7pE.dpuf
Is there another version of this graph

Total digital spending reached an estimated €340 million in 2015

This represent 41% (combining IAB digital figures with Core Media market figures).
Globally it’s 30%.

Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012

This represent 41% (combining IAB digital figures with Core Media market figures).
Globally it’s 30%.
What can we do to stimulate further growth in digital advertising spend

Harder sell to the boss to get more budget
So maybe it has to come from somewhere else

2014
http://stakeholders.ofcom.org.uk/binaries/research/cross-media/2014/Digital_Day_2014_Overview_of_Findings.pdf
1% of our time is spent on press
Look at 2012 media scope report for consumption of digital media

Who picked up a newspaper

Claims a ROAS of 39
1 in 4 of all sales driven by media are driven by print advertising

Paid over 70 million. One of the biggest pay packets in the coporoate world

Admitted that they were uncomfortable with the proportion of ad spend going on press
They were brave enough to do something about it

Give the Facebook reach figure here

Show creatives

Our creative approach to building this journey was going to be particularly important, especially for metrics beyond reach. For example, we were conscious that we didn’t want to negatively impact engagement rate on Facebook.

Need to build a universal list that can be segmented.

Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012

When is the last time you cut out a press ad and gave it to your friend?

Targeting dog owners, dog training, people who like particular dog breeds
77% uplift in store vs the previous when the sale was also on?

Emarketer.
We’re about 4 years behind the UK. They were at 41% back in 2012

Wolfgang Essentials 2016 - Migrating Offline Budget Online

Wolfgang Digital

Wolfgang Essentials 2016 - Migrating Offline Budget Online