Google is fundamentally changing how it displays both paid & organic results to users. Marketers who adapt to the changes early are seeing dramatic uplifts in KPIs. This talk details 3 critical changes to the SERPS; one which was released in Ireland earlier this year and 2 that are coming soon. Useful and practical case studies for Brand Owners will be presented supporting all 3 innovations.

2. Alan Coleman, CEO
Brendan Almack, Digital Marketer

3. How Important is Search

4. Irish Love Search

6. >10% Market Share

12. “Lob some more pictures on
there lads!”

14. 3M Study
We Process Images
60,000 x Faster than Text

18. Paradigm Shift

19. A Picture is Worth
1,000
Words……and
lots of Sales

20. Image Ad Extensions

23. Image Ad Extensions
• Greater ad real estate.
• Available to service providers.
• Improving Click Through Rate (CTR): +43%

24. Product Listing Ads

26. Celtic Wedding
Rings PLA Image
Conversion Rate x 2
50% Increase In Sales

27. Conversion Rate 144% higher than Text Ads

29. Remember Organic Results?
50%
50%

30. Remember Organic Results?
80%
20%

31. Keyword „Not Provided‟
March 2012
Source: notprovidedcount.com
October 2012

32. Google Authorship

33. Click Through Rate

34. SEO

35. Eric Schmidt,
Google Executive Chairman
Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on the
top results.”
“The true cost of staying
anonymous, then, might be irrelevance.”

37. What Next For Search

38. Wolfgang Digital’s Digital Digest
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