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Arizona Dental Convention Handouts

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Arizona Dental Convention Handouts

  1. 1. Activity: Text the Answer the Question Below<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  2. 2. What are your expectations of this session? What would you like to learn about marketing?<br />Text 206995 and your answer to 22333.<br />Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other than the “thank you” response.<br />Wendy Kenney<br />Pre Workshop Activity: Please answer the following question:<br />
  3. 3. How to Build Buzz for Your Biz:7 Marketing Strategies That Are Guaranteed to Work<br />Wendy Kenney<br />AZDA <br />
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  5. 5. Follow the @AZDentalAssn  on Twitter<br />Use the hashtag #WRDC2011<br /> Follow me on Twitter:<br />@WendyKenney or @23Kazoos<br />Social Media Info<br />
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  7. 7. “Never floss with a stranger.”<br />
  8. 8. The Law of Large Numbers<br />
  9. 9. It’s all about reach and frequency<br />
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  11. 11. Understand our target market<br />Home Sweet Home<br />Kids and Cul de Sacs<br />Movers and Shakers<br />New Empty Nests<br />Winners Circle<br />http://www.claritas.com<br />
  12. 12. So how do we know where to plant the seeds?<br />
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  14. 14. Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.<br />Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated<br />Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits<br />Patient Groups <br />
  15. 15. Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions:<br />1. What do they do with their time?<br />2. How do they get their news?<br />3. What is important to them about going to the dentist? <br />Activity<br />
  16. 16. Set a budget<br />Make a plan<br />Keep it simple<br />Set the rules<br />Have realistic expectations<br />Measure/monitor<br />Adjust<br />Things to do before you start marketing<br />
  17. 17. 1. Website<br />
  18. 18. Cool Tools: <br />http://www.GetListed.org<br />http://www.wibiya.com<br />Online directories<br />Google Places<br />Dr. Ooogle.<br />RateMD’s.com<br />PeekYou<br />Bookmarking<br />Kudzu, Merchant Circle, Yellow Pages.com<br />2. SEO OYO<br />
  19. 19. Superpages.com<br />Yelp.com<br />Citysearch.com<br />Kudzu.com<br />Mojopages<br />Facebook Market<br />Local.com<br />Cool tool: Postling.com <br />More..<br />
  20. 20. 3. Blogging<br />
  21. 21. Take 10 minutes and write down 3 Titles for blog posts<br />Activity<br />
  22. 22. 4. The truth about social media<br />
  23. 23. 1. http://www.postling.com<br />2. http://www.hyperalerts.no/<br />3. Hootesuite.com<br />4. Ping.fm<br />5. Twitalyzer.com<br />6. Social Oomph.com<br />7. Nutshellmail.com<br />8. Twentyfoot.com<br />Cool tools to monitor/manage your social media<br />
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  29. 29. David after the Dentist<br />
  30. 30. Retain current patients*<br />Reactivate previous ones<br />Increases per patient revenue<br />Reduces no shows<br />Builds relationships<br />Educate about other services<br />Keep in front of mind<br />Obtain referrals<br />Obtain testimonials<br />Automatic, Easy, Cost Effective<br />*DemandForce.com<br />5. Email/Text Message Marketing<br />
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  34. 34. 6. Publicity<br />
  35. 35. Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation<br />Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program<br />Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit<br />Dentist Surprises Marine Corps Toys for Tots<br />
  36. 36. Helpareporter.com<br />AZCentral.com<br />Pitchrate.com<br />ReporterConnection.com<br />Facebook.com/NPR<br />PitchEngine.com<br />Ereleases.com<br />Elance.com<br />Cool Tools:<br />
  37. 37. 7. Other low cost no cost marketing ideas<br />
  38. 38. Contests<br />Freebies<br />Gifts<br />Children<br />Just because<br />Limousines<br />Your ideas? <br />More low cost no cost marketing<br />
  39. 39.
  40. 40. Free Download: 101 Marketing Ideas<br />Freebies <br />
  41. 41. To download today’s presentation go to: Always be marketing!<br />

Hinweis der Redaktion

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