NCB Show 2016 - 5 Marketing Tools to Boost ROI

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You can create great promotions without knocking dollars off the price of your food and drink items. But what tools are the best to use to get your promotions in front of your ideal guests? Join marketing maven Whitney Johnson as she discusses the best marketing tools to get your promotions in front of the right people at the right time in the right place.

Business

5 Marketing Tools to Boost ROI
Whitney Johnson
President, BookBottles
@wnjohnson

PART 1
Why we’re having this conversation

KEYS TO SUCCESS
1. Know Your Audience
2. Define Your Objectives & Goals
3. Be Consistent
4. Provide Expectations
5. Measure

PART 3
Putting it into action through tools

BUILD A PRESENCE
1. Create your pages
2. Invite people to like/follow you
3. Like and follow others
4. Consistently post relevant content
5. Listen/engage with your audience

4 QUICK TIPS
1. Use organic posts to engage
2. Use ads to boost awareness
3. Use custom audiences
4. Use strong CTAs
5. Use visuals

MARKETING TOOLS
1. CRM/Segmentation
2. Personalized Email/Text
3. Social Media
4. Live Streaming
5. Affiliate Links

Thank You
Whitney Johnson
President, BookBottles
@wnjohnson

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NCB Show 2016 - 5 Marketing Tools to Boost ROI

1. 5 Marketing Tools to Boost ROI Whitney Johnson President, BookBottles @wnjohnson

2. PART 1 Why we’re having this conversation

4. TECHNOLOGICAL REVOLUION

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14. Source: Contently Marketing

15. PART 2 Marketing keys to success

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18. KEYS TO SUCCESS 1. Know Your Audience 2. Define Your Objectives & Goals 3. Be Consistent 4. Provide Expectations 5. Measure

19. PART 3 Putting it into action through tools

20. CRM/SEGMENTATION 1

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27. CRM/SEGMENTATION 1

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32. Email/Text Message Marketing 2

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37. SOCIAL MEDIA 3

38. BUILD A PRESENCE 1. Create your pages 2. Invite people to like/follow you 3. Like and follow others 4. Consistently post relevant content 5. Listen/engage with your audience

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43.

44.

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47. Source: Hubspot Blog

48. Source: Hubspot Blog

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50. 4 QUICK TIPS 1. Use organic posts to engage 2. Use ads to boost awareness 3. Use custom audiences 4. Use strong CTAs 5. Use visuals