Bill Hulseys Patent Lawyer is the founder of HULSEY PC and practices in Austin, Texas and Memphis, Tennessee. Bill Hulsey Patent Lawyer established HULSEY PC to apply a highly developed specialty and experience in a broad span of technical fields. Bill Hulsey Patent Lawyer takes great pride in serving emerging growth companies competing in global markets with products and services relating to renewable and sustainable energy technologies, life sciences, electronics, environmental innovations, software, and aerospace technologies.

1. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Trademark Usage & Infringement

4. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Trademark Usage & Infringement

5. Trademarks
 Subject Matter
 Scope of Protection
 Loss of Trademark Rights
 Mechanics of Registration
 Trademark Usage
 Infringement

6. Proper Use of a Trademark
 Use It As an Adjective, Not a Noun
 Use Appropriate Symbol:
 ®
 TM
 SM
 Protect It:
 Many Valuable Marks Have Become Generic

7. Trademarks
 Subject Matter
 Scope of Protection
 Loss of Trademark Rights
 Mechanics of Registration
 Trademark Usage
 Infringement

8. Trademark Infringement:
Likelihood of Confusion
 Trademark Infringement theory works well
only in limited instances because it requires
proof of “likelihood of confusion.”
 Likelihood of confusion generally focuses on
such issues as strength of mark, similarity of
mark, similarity of goods or services,
channels of trade, and evidence of actual
confusion. See Polaroid Corp. v. Polaroid
Elecs. Corp., 287 F.2d 492, 495 (2nd Cir.
1961).

9.  Likelihood of confusion can be hard to prove
in a cybersquatting case. One is not likely to
confuse a pornographic web site called
adida.com with the genuine Adidas website.
 Courts have also not unanimously embraced
the notion that a domain name serves a
trademark function – even if it incorporates
a trademark.
Trademark Infringement:
Likelihood of Confusion

10. Trademark Infringement
 Elements Of Cause of Action:
 (1) Validity and protectability of the mark
 (2) Ownership of the mark
 (3) Likelihood of confusion
 Registration is prima facie evidence of (1)
and (2).

11. Intellectual Property Creation &
Management for Emerging Growth
Technology Companies
Trademark Basics:
Trademark Usage & Infringement

12. www.HULSEYIPLaw.com