1. Week Twelve
Geolocation and News
Wayne MacPhail

2. Geolocation - Overview
• What is geolocation?
• Geolocation ads and news
• Geolocation and social media
• Crowdsourcing
• Going mobile
• Threats/uses for news
• Privacy

3. What is Geolocation?
Targetting content based on IP address
Delivering content based on physical location
Inferring context based on physical location
Crowdsouring data based on physical location

4. Targetting content based on IP address

5. North
A
B
C

7. Geolocation by triangulation

8. Targetting content based on IP address

9. Targetting content based on IP address

10. Delivering content based on physical location

11. Delivering content based on physical location

12. Delivering content based on physical location

13. Delivering content based on physical location

14. Inferring context based on physical location

15. Inferring context based on physical location

16. Sharing Location

17. Sharing Location

18. Street View

19. Google Maps on iPhone

20. Around Me on iPhone

21. Now Playing on iPhone

22. Google Earth on iPhone

23. TimmyMe on iPhone

24. Crowdsourcing Data
DASH GPS

25. Ploughed?
Ploughed?
YES
NO
Crowdsourcing Data

26. News - Threats
• Restaurant reviews
• Movie listings
• Weather
• Hyperlocal coverage
• Classifieds

27. News - Opportunities
• Develop local mobile apps
• Crowdsource content
• Crowdsource data
• Rethink packaging and distribution
• Think location, location, location

28. Privacy
• Do you own your location? Or does your
location own you?
• Who knows where you are?
• When do you share?
• Who do you trust?

29. Thoughts?