1. Product Brief
SDL Media Manager
Engaging your visitors through video
Bringing people to your online channels is the first step, engaging with them and creating a
cross-channel experience is the next. Video engages visitors by evoking emotion and creating a
connection through its combination of words, voice, image, music and movement.
Content in motion
Successful integration of video into your
communication strategy requires not only a new
way of thinking, but also the right tools.
Creating and publishing a video is one thing, but
communicating your message effectively and
maximizing its full potential on different devices,
across different channels and in different languages
is another.
SDL Media Manager enables you to manage,
control, optimize and analyze the results of all your
media assets – images, video and audio – within Media asset management
your organization and across all your distribution Control of your media assets is the first step to
channels. success. This starts with centralizing all assets and
being able to localize them. As the central repository
With SDL Media Manager you are always in control for all your media assets, SDL Media Manager
over your media assets, before and after the media enables you to localize, share, publish and analyze,
asset has been distributed. This is for both internal enabling global communications from one central
distribution (on file systems and the intranet), or system.
externally on the web, your mobile channels, IPTV,
digital signage systems and on social media. Editing
SDL Media Manager enables you to crop and resize
SDL Media Manager is designed for marketers. The images centrally, take fragments from video and
simple and intuitive interface is easy to work with audio files and automatically transcode video and
and puts marketers in control. audio for various channels, screens and devices.
Marketers can easily upload, manage, subtitle, enrich You can export assets to email, file, download or
and publish their video assets. print as source file or encoded.

2. Cross-channel control broadcasts and digital signage systems.
You remain in control of these media assets even These channels are all within your scope and control.
when they are published on social media channels. SDL Media Manager’s device detection optimizes
SDL Media Manager publishes the player and the video for your visitor’s specific device or screen.
content separately. When someone plays a video,
the player connects with SDL Media Manager and You can also publish any video managed in SDL
shows the associated video. This video is actually Media Manager to social networks. For example,
completely managed in SDL Media Manager. you can use the YouTube Connector to upload your
videos directly to your YouTube channel.
After you publish a player, you can change the
associated video at any time. This puts you From video views to sales leads
in control of your videos even after they are Video is a powerful way of strengthening your brand
published. and raising awareness. Using SDL Media Manager,
you can adapt the style of the video player to match
Media analytics your branding guidelines.
SDL Media Manager tracks and analyzes the
use, viral growth and distribution of your media With SDL Media Manager you can also enrich the
channels. Media Analytics collects and exposes content of your video to maximize its value and
about visitor interaction enabling you to view increase conversion. Conversion in this case could
statistics and click through for detailed analytics. be sales, lead generation of having viewers click on a
link in the video and this directing them to the next
Media Analytics also exposes analytics data to touch point in the customer journey.
other SDL products and 3rd party applications
using the Analytics OData web service. This lets SDL Media Manager allows you to add overlays
you view data and perform data analysis using to video with a link, a QR code, forms, in-stream
user-friendly tools that accept OData, such as advertisements, commercial download buttons and
Tableau Public and Excel PowerPivot. Or you can more.
create your own programs that integrate and
visualize the data in a 3rd party application. You can display this overlay during the entire video
or at a specific moment, enabling you to trigger the
Global video engagement viewer to interact at the exact moment you want.
Managing videos for a global audience can be Overlays remain intact even when distributed to
challenging, especially since videos also should be different online channels or websites.
localized for maximum impact.
This overlay functionality provides a unique method
SDL Media Manager ends these lengthy and to increase traffic to your booking systems, to reduce
expensive post-production cycles associated with support calls and to obtain visitor information
multiple language and voice-oevers. Using Media via social media. To optimize the impact of your
Manager you can directly localize back slides communication, SDL Media Manager tracks click-
and add overlays, subtitles and voice-overs. You through rates.
can quickly and easily optimize localization and
translation on the fly. “This solution is easy to manage and to reuse over
all our different online touch-points, including
Cross-channel distribution
SDL Media Manager automatically delivers the mobile and social media.”
right format to the right channel: websites, social Rob Zwerink, Director E-Development KLM
media networks, smart phones, tablets, TV-circuit
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