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UM MBA Program: Overview Of Internet Technology

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William J. Brown
William J. Brown

Aging presentation that I developed for use in the University of Miami and Florida Atlantic University MBA programs.

1 von 117
Internet Business Strategy Part I: Internet Strategy Week 3: Overview of Internet Technology & Value Network January 2003 © 2001-2003 William J. Brown
What We’ll Cover in this Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Internet & World Wide Web? ,[object Object],[object Object],[object Object]
[object Object],[object Object]
The Internet Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homes and small organizations User’s computer User’s computer POP Internet Components Backbone Router (digital switch) Wireless Gateway Individuals Cell Phones PDAs Other mobile devices User’s computer User’s computer Server (web/file) Gateway (LAN server) Enterprises
Backbone ,[object Object],[object Object]
Bandwidth ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Digital Switches ,[object Object],[object Object],[object Object]
Routers ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Getting onto the network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Point of Presence ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Mobile Devices in Action
Local Area Network ,[object Object],[object Object],[object Object],[object Object]
LAN connectivity ,[object Object],[object Object],[object Object]
World Wide Web ,[object Object],[object Object]
[object Object],[object Object]
Content ,[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
A Brief History of Time ,[object Object],[object Object],[object Object],[object Object]
ARPA ,[object Object],[object Object]
DARPA ,[object Object],[object Object]
[object Object],[object Object]
4 Applications Drove Growth ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Tim Berners-Lee ,[object Object],[object Object],[object Object],[object Object]
HTML ,[object Object],[object Object]
[object Object],[object Object]
Wireless Protocols ,[object Object],[object Object]
Wi-Fi & Bluetooth ,[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet Value Network
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Profit Sites ,[object Object],[object Object]
Users
Users ,[object Object],[object Object]
Subdividing Users into 5 categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Commerce Companies ,[object Object],[object Object]
[object Object],[object Object],[object Object]
The Largest Companies in the E-Commerce Profit Site * According to a compilation of sources. $3,300 5. Amazon $3,500 4. IBM $8,700 3. AOL Time Warner $22,300 2. Cisco Systems $31,200 (online) 1. Dell Computer Revenue in millions Company
E-Commerce leads to Channel Conflict ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Content Aggregators ,[object Object],[object Object],[object Object]
The Largest Companies in Content Aggregators Profit Site * According to a compilation of sources. $290 5. CNET $670 4. Terra Lycos $720 3. Yahoo! $2,500 2. MSN $8,700 (online) 1. AOL Time Warner Revenue in millions Company
[object Object],[object Object]
Market-Makers & Broker-Agents ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
The Largest Companies in the Market-Makers Profit Site * According to a compilation of sources. $50 5. ImageX $60 4. Sotheby’s $130 3. VerticalNet $750 2. eBay $1,200 (online) 1. Priceline Revenue in millions Company
[object Object],[object Object]
Top Brokers/Agent Profit Sites * According to a compilation of sources. $340 5. HarrisDirect $500 4. Ameritrade $800 3. Citigroup $2,100 2. E*Trade $4,400 (online) 1. Charles Schwab Revenue in millions Company
Internet Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five of the largest Services Firms $7,400 5. EMC $9,500 4. Automatic Data Processing (ADP) $10,500 3. Computer Sciences $19,200 2. EDS $34,900 (services) ,[object Object],Revenue in Millions Company
[object Object],[object Object]
Outsourcing ,[object Object],[object Object],[object Object]
Communication Services
3 Segments ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Backbone Operators ,[object Object],[object Object],[object Object]
Backbone Operators 6.3% 5. Genuity 6.5% 4. Sprint 7.7% 3. Intermedia 10.0% 2. AT&T 27.9% (market share) 1. MCI Worldcom/UUNet % of Market Share Company
[object Object],[object Object],[object Object],[object Object]
ISPs/OSPs ,[object Object],[object Object],[object Object]
Online Service Providers (OSPs) ,[object Object],[object Object],[object Object]
The Largest ISPs/OSPs 3.0 M 5. CompuServe 4.9 M 4. Earthlink 5.2 M 3. United Online 7.7 M 2. MSN 28.5 M (subscribers) 1. AOL Time Warner Users Company
Last Mile ,[object Object],[object Object],[object Object],[object Object]
Last Mile Profit Site $43,800 5. British Telecom $45,900 4. SBC Communications $52,600 3. AT&T $67,200 2. Verizon $103,100 ,[object Object],Revenues in Millions Company
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
ISDN & DSL ,[object Object],[object Object]
AT&T’s 2-Pronged Strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why care about the Last Mile? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Suppliers
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Content Creators ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Eyeballs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Software Suppliers ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
EDI ,[object Object],[object Object],[object Object]
[object Object]
Shopping Carts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Order/Processing Software ,[object Object],[object Object],[object Object]
Micropayments/Microcash ,[object Object],[object Object],[object Object],[object Object],[object Object]
Application Service Providers ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Hardware Suppliers ,[object Object],[object Object],[object Object],[object Object]
Communications Equipment ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Review: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terms you should know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework: Possible Exam Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Week ,[object Object]

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UM MBA Program: Overview Of Internet Technology

  • 1. Internet Business Strategy Part I: Internet Strategy Week 3: Overview of Internet Technology & Value Network January 2003 © 2001-2003 William J. Brown
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Homes and small organizations User’s computer User’s computer POP Internet Components Backbone Router (digital switch) Wireless Gateway Individuals Cell Phones PDAs Other mobile devices User’s computer User’s computer Server (web/file) Gateway (LAN server) Enterprises
  • 7.
  • 8.
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  • 47. Users
  • 48.
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  • 50.
  • 51.
  • 52. The Largest Companies in the E-Commerce Profit Site * According to a compilation of sources. $3,300 5. Amazon $3,500 4. IBM $8,700 3. AOL Time Warner $22,300 2. Cisco Systems $31,200 (online) 1. Dell Computer Revenue in millions Company
  • 53.
  • 54.
  • 55.
  • 56. The Largest Companies in Content Aggregators Profit Site * According to a compilation of sources. $290 5. CNET $670 4. Terra Lycos $720 3. Yahoo! $2,500 2. MSN $8,700 (online) 1. AOL Time Warner Revenue in millions Company
  • 57.
  • 58.
  • 59.
  • 60. The Largest Companies in the Market-Makers Profit Site * According to a compilation of sources. $50 5. ImageX $60 4. Sotheby’s $130 3. VerticalNet $750 2. eBay $1,200 (online) 1. Priceline Revenue in millions Company
  • 61.
  • 62. Top Brokers/Agent Profit Sites * According to a compilation of sources. $340 5. HarrisDirect $500 4. Ameritrade $800 3. Citigroup $2,100 2. E*Trade $4,400 (online) 1. Charles Schwab Revenue in millions Company
  • 63.
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  • 74.
  • 75. Backbone Operators 6.3% 5. Genuity 6.5% 4. Sprint 7.7% 3. Intermedia 10.0% 2. AT&T 27.9% (market share) 1. MCI Worldcom/UUNet % of Market Share Company
  • 76.
  • 77.
  • 78.
  • 79. The Largest ISPs/OSPs 3.0 M 5. CompuServe 4.9 M 4. Earthlink 5.2 M 3. United Online 7.7 M 2. MSN 28.5 M (subscribers) 1. AOL Time Warner Users Company
  • 80.
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  • 98.
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106.
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117.