1. SEO, LLC Internet Competitive Analysis Report 1/20/2012
500 N. Michigan Ave.
Suite 300
SEO, LLC Search Engine Ranking Chicago, IL 60611
Report 920-285-7570
Date: 1/20/2012
Recipient: Pat Niles
Downtowndough
W63N658 Washington Ave
CEDARBURG WI 53012
Phone: 262-387-0311
This analysis has been created by SEO, LLC. Visit us on the Web at www.SplinternetMarketing.com
or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on
Google and Bing.
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2. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Report Overview
Dates of the Ranking Checks
Date: Friday, January 20, 2012
Comparison date: Tuesday, November 15, 2011
Scope of this Ranking Report
31 keywords and one URL have been checked on 2 search engines. The first 3 result pages of each search engine have
been checked.
Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position 13
Listings Summary
Listings in the top 5 positions 31
Listings in the top 10 positions 43
Listings in the top 20 positions 45
Listings in the top 30 positions 49
Listings which are new 32
Listings which moved up 5
Listings which did not change 12
Listings which moved down 0
Listings which are dropped 0
37 listings new or moved up
12 listings did not change
Total listings 49 0 listings dropped or moved down
Listings Distribution
This chart shows the number of rankings in the different positions.
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3. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Listings Distribution
18
16
14
12
10
8
6
4
2
0
Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Pos. 21-25 Pos. 26-30
Friday, January 20, 2012 Tuesday, November 15, 2011
Top 30 Listings
The left chart shows the number of top 30 rankings for your search terms, and the right chart shows the number of top 30
rankings in the search engines.
Top 30 listings for keywords Top 30 listings in the search engines
2
25
20
1
15
10
0
5
2 top 30 listings for "Halloween & F...ookie Cutters"
2 top 30 listings for "Letters & Num...ookie Cutters" 0
2 top 30 listings for "Fish & Dinosa...ookie Cutters"
2 top 30 listings for "State & Patri...Cookie Cutters" 29 top 30 listings in AOL.com
2 top 30 listings for "Licensed & C...r Sugar Decos" 20 top 30 listings in Yahoo.com
Checked URLs
This table lists all URLs that have been considered for this report.
URL Listings On Listings On Listings On
Page 1 Page 2 Page 3
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4. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Checked URLs
This table lists all URLs that have been considered for this report.
http://www.downtowndough.com 42 3 4
Total 42 3 4
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
Keyword Listings On Listings On Listings On
Page 1 Page 2 Page 3
Ann Clark Cookie Cutters 2 0 0
Bird and Bug Cookie Cutters 2 0 0
Boats Cookie cutters 2 0 0
Candy Writers & Gel Writers 2 0 0
Cat & Dog Cookie Cutters 1 0 0
Color Spray Mist 1 0 0
Comfort Grip Cookie Cutters 2 0 0
Cookie Cutter Sets 1 1 0
Cookie Cutters 2 0 0
Custom Cookie Cutters 2 0 0
Fish & Dinosaurs Cookie Cutters 2 0 0
Flower Cookie Cutter 0 0 1
Halloween & Fall Cookie Cutters 1 0 1
Letters & Number Cookie Cutters 1 1 0
Licensed & Character Sugar Decos 2 0 0
LorAnn Oils & Flavors 0 1 0
Martha Stewart Magazine Cutters 1 0 0
Mini Cookie Cutters 0 0 1
Musical Instruments Cookie Cutters 1 0 0
Non-Pariels & Jimmies 1 0 0
Odds & Ends Cookie Cutters 1 0 0
Old Fashioned Cookie Cutters 2 0 0
Planes & Trains Cookie Cutters 2 0 0
Religious Cookie Cutters 1 0 0
Rosette Irons 1 0 0
Rycraft Cookie Stamps 1 0 0
Southwest Cookie Cutters 1 0 1
Sport Cookie Cutters 2 0 0
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5. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Checked Keywords
This table lists all search terms for which rankings have been found in the top 30 results.
State & Patriotic Cookie Cutters 2 0 0
Tools Cookie Cutters 1 0 0
Valentine's Day and St. Patrick's Day Cookie Cutters 2 0 0
Total 42 3 4
Checked Search Engines
This table lists all search engines for which rankings have been found in the top 30 results.
Search Engine Listings On Listings On Listings On
Page 1 Page 2 Page 3
AOL.com 24 3 2
Yahoo.com 18 0 2
Total 42 3 4
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6. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Ranking Results
AOL.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 5 1 - new
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
Boats Cookie cutters http://www.downtowndough.com/sho 5 1 - new
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26amp
%3B+Trains+Cookie+Cutters
Candy Writers & Gel Writers http://downtowndough.com/shopdispl 2 1 - new
ayproducts.asp?id=75&cat=Candy+
Writers+%26+Gel+Writers
Color Spray Mist http://www.downtowndough.com/sho 7 1 - new
pdisplayproducts.asp?id=76&cat=Col
or+Spray+Mist
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 8 1 - new
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
Cookie Cutter Sets http://downtowndough.com/shopdispl 11 2 - new
aycategories.asp?id=15&cat=1600+
Kinds+of+Cookie+Cutters
Cookie Cutters http://downtowndough.com/shopdispl 6 1 - new
aycategories.asp?id=15&cat=1600+
Kinds+of+Cookie+Cutters
Custom Cookie Cutters http://downtowndough.com/shopdispl 9 1 9 same
ayproducts.asp?id=87&cat=Custom+
Cookie+Cutters
Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl 2 1 - new
ayproducts.asp?id=30&cat=Fish+%2
6+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter http://www.downtowndough.com/sho 30 3 - new
pdisplayproducts.asp?id=31&cat=Flo
wers%2C+Fruit+%26amp%3B+Food
+Cookie+Cutters
Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl 8 1 - new
ayproducts.asp?id=32&cat=Hallowee
n+%26+Fall+Cookie+Cutters
Letters & Number Cookie Cutters http://downtowndough.com/shopdispl 14 2 - new
ayproducts.asp?id=33&cat=Letters+
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7. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Keyword URL Pos. Page Old Pos. Change
%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
LorAnn Oils & Flavors http://www.downtowndough.com/sho 9 2 - new
pdisplayproducts.asp?id=80&cat=Lor
Ann+Oils+%26+Flavors
Mini Cookie Cutters http://www.downtowndough.com/sho 23 3 - new
pdisplayproducts.asp?id=34&cat=Mi
ni+Cookie+Cutters
Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=35&cat=Mu
sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=81&cat=No
n-Pareils+%26+Jimmies
Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=36&cat=Od
ds+%26amp%3B+Ends+Cookie+Cut
ters
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 - new
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26amp
%3B+Trains+Cookie+Cutters
Religious Cookie Cutters http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=38&cat=Rel
igious+Cookie+Cutters
Rosette Irons http://www.downtowndough.com/sho 9 1 - new
pdisplayproducts.asp?id=39&cat=Ro
sette+Irons
Rycraft Cookie Stamps http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=40&cat=Ry
craft+Cookie+Stamps
Southwest Cookie Cutters http://www.downtowndough.com/sho 3 1 - new
pdisplayproducts.asp?id=42&cat=So
uthwest+Cookie+Cutters
Sport Cookie Cutters http://www.downtowndough.com/sho 7 1 - new
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl 2 1 - new
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8. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Keyword URL Pos. Page Old Pos. Change
ayproducts.asp?id=44&cat=State+%
26+Patriotic+Cookie+Cutters
Tools Cookie Cutters http://www.downtowndough.com/sho 6 1 - new
pdisplayproducts.asp?id=99&cat=To
ols+Cookie+Cutters
Valentine's Day and St. Patrick's http://downtowndough.com/shopdispl 2 1 2 same
Day Cookie Cutters ayproducts.asp?id=92&cat=Valentine
's+Day+and+St.+Patrick's+Day+Coo
kie+Cutters
Yahoo.com
Keyword URL Pos. Page Old Pos. Change
Ann Clark Cookie Cutters http://www.downtowndough.com/sho 5 1 8 +3
pdisplayproducts.asp?id=25&cat=An
n+Clark+Cookie+Cutters
Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=94&cat=Bir
d+and+Bug+Cookie+Cutters
Boats Cookie cutters http://www.downtowndough.com/sho 8 1 - new
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26amp
%3B+Trains+Cookie+Cutters
Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=75&cat=Ca
ndy+Writers+%26+Gel+Writers
Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl 6 1 6 same
ayproducts.asp?id=24&cat=Dog+Coo
kie+Cutters
Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=27&cat=Co
mfort+Grip+Cookie+Cutters
Cookie Cutter Sets http://www.downtowndough.com/sho 8 1 12 +4
pdisplayproducts.asp?id=91&cat=Co
okie+Cutter+Sets
Cookie Cutters http://downtowndough.com 4 1 6 +2
Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 12 +8
pdisplayproducts.asp?id=87&cat=Cu
stom+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=30&cat=Fis
h+%26+Dinosaurs+Cookie+Cutters
Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 30 3 - new
pdisplayproducts.asp?id=32&ca
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9. SEO, LLC Internet Competitive Analysis Report 1/20/2012
Keyword URL Pos. Page Old Pos. Change
t=Halloween+&+Fall+Cooki
e+Cutters
Letters & Number Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=33&cat=Let
ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=84&cat=Lic
ensed+%26+Character+Sugar+Deco
s
Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 1 1 1 same
pdisplayproducts.asp?id=102&cat=M
artha+Stewart+Magazine+Cutters
Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 3 +1
pdisplayproducts.asp?id=37&cat=Old
+Fashioned+Cookie+Cutters
Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 4 1 - new
pdisplayproducts.asp?id=45&cat=Car
s%2C+Boats%2C+Planes+%26amp
%3B+Trains+Cookie+Cutters
Southwest Cookie Cutters http://www.downtowndough.com/sho 28 3 - new
pdisplaycategories.asp?id=15&cat=1
600+Cookie+Cutters
Sport Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same
pdisplayproducts.asp?id=43&cat=Sp
ort+Cookie+Cutters
State & Patriotic Cookie Cutters http://www.downtowndough.com/sho 1 1 - new
pdisplayproducts.asp?id=44&cat=Sta
te+%26+Patriotic+Cookie+Cutters
Valentine's Day and St. Patrick's http://www.downtowndough.com/sho 1 1 1 same
Day Cookie Cutters pdisplayproducts.asp?id=92&cat=Val
entine%27s+Day+and+St%2E+Patri
ck%27s+Day+Cookie+Cutters
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