1. CRUSH IT!
Why NOW Is The Time To Cash In Your Passion.
a book by Gary Vaynerchuk
by hans@zerocontent.nl or @jcvangent on twitter
read more from me at http://jcvangent.com/

2. GETTING STARTED

3. “Any business which doesn’t embrace
social media will be dead on their feet
over the next few years.”

4. In 20 steps towards building
your own personal brand..

5. ..or a way to start your
business online

6. 1.
Identify your core passion

7. 2.
Make sure you can come up with
a list of at least fifty excellent
blog topics on the subject.

8. 3.
You must be able to answer Yes to
the following two questions
(1) Am I sure my passion is what I think it is?
(2) Can I talk about it in a more authoritative and
compelling way than anyone else?

9. 4.
Name your personal brand.

10. 5.
Buy your own name as a web
address (domain) in .com

11. 6.
Choose a format (medium) that suits
your personal style (audio, video or
written).

12. 7.
Start a WordPress or Tumblr account

13. 8.
Hire a designer
(be choosy and hire a great one)

14. 9.
Include a Facebook Connect link, Call-to-
Action buttons, Share functions, and a
button that invites people to do business
with you in a prominent place on your
blog

15. 10.
Create a facebook fan page
(link from your personal page to your fan page)

16. 11.
Sign up for an automatic
distribution service
(use something like ping.fm for easy posting)

17. 12.
Post your content

18. 13.
Start creating a community

19. 14.
Use Twitter Search
(search.twitter.com) to find as
many people as possible
talking about your topic, and
communicate with them.

20. 15.
Use blogsearch.google.com to
find more blogs that are
relevant to your subject

21. 16.
Join as many active Facebook
fan pages and groups relating
to your topic possible.

22. 17.
“Repeat steps 12 through 16
over and over and over and
over and over!”

23. 18.
Do it again…

24. 19.
And again…

25. 20.
When you feel your personal brand
has gained sufficient attention and
stickiness, start reaching out to
advertisers and monetizing

26. One final thing…
go to www.crushitbook.com
buy the book and read it..

27. CRUSH IT!
Why NOW Is The Time To Cash In Your Passion.
a book by Gary Vaynerchuk
by hans@zerocontent.nl or @jcvangent on twitter
read more from me at http://jcvangent.com/