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PREPARING A POSTER
HOW TO MAKE A POSTER
THAT DOESN’T SUCK
Hello there!
Jackie Wirz, PhD
wirzj@ohsu.edu
503.494.3443
1 | Research 101
2 | Posters
3 | Abridged!
1 | Research 101
Research Rocks
The Research Cycle
The Research Cycle
1. BrilliantIdea!
2. BuildIdea
3. Fund Idea
4. Research
5. Compile
6. Share:Write, Present
7. Fame,Fortune
The Research Cycle:
What people think
1. BrilliantIdea!
2. BuildIdea
3. Fund Idea
4. Research
5. Compile
6. Share:Write, Present
7. Fame,Fortune
(curecancer)
The Research Cycle:
What Really Happens
1. BrilliantIdea!
2. BuildIdea
3. Fund Idea
4. Research
5. Compile
6. Share: Write, Present
7. Fame, Fortune
The Research Cycle:
WhatReally Happens
1. Idea!
2. Build Idea
3.FUNDIDEA
4.Research
5. #&@^!&Deadline!
6. Share: Write, Present
1. Idea #2
2. Try #2
0. Failure!!
1. Idea #896
0. beer
2. Build #896
What People Think
What ReallyHappens
What does this not prepare you for?
We are Trained to thinkand produce DATA
Data does not speak for itself…
You speak for your data
COMMUNICATION
writing| VISUALIZATION| Speaking
COMMUNICATION
Posters combineall three!
writing| VISUALIZATION| Speaking
Remember the context…
Remember the context…
Progressive Effects of Alcohol
BAC (% by vol.) Behavior Impairment
0.010–0.029
•Average individual
appears normal
•Subtle effects
0.030–0.059
•Mild euphoria
•Relaxation
•Joyousness
•Talkativeness
•Decreased inhibition
•Concentration
0.06–0.09
•Blunted feelings
•Disinhibition
•Extroversion
•Reasoning
•Depth perception
•Peripheral vision
•Glare recovery
Progressive Effects of Alcohol
BAC (% by vol.) Behavior Impairment
0.010–0.029
•Average individual
appears normal
•Subtle effects
0.030–0.059
•Mild euphoria
•Relaxation
•Joyousness
•Talkativeness
•Decreased inhibition
•Concentration
0.06–0.09
•Blunted feelings
•Disinhibition
•Extroversion
•Reasoning
•Depth perception
•Peripheral vision
•Glare recovery
Progressive Effects of Alcohol
BAC (% by vol.) Behavior Impairment
0.010–0.029
•Average individual
appears normal
•Subtle effects
0.030–0.059
•Mild euphoria
•Relaxation
•Joyousness
•Talkativeness
•Decreased inhibition
•Concentration
0.06–0.09
•Blunted feelings
•Disinhibition
•Extroversion
•Reasoning
•Depth perception
•Peripheral vision
•Glare recovery
2 | POSTERS
Hello there!
How do I make a poster
That doesn’t suck?
Don’t think like this…
Think like this!
writing| VISUALIZATION| Speaking
Posters that don’t suck
writing| VISUALIZATION| Speaking
Posters that don’t suck
Be
BRIEF!
Don’t be
P&J!
keep your text
to a minimum
The human eye can only read so
much text in a given block before
wanting to die a painful death.
Keep your text blocks to a
minimum (size and content), lest
dead bodiespile up near your
poster.
1 | Title
2 | Intro
3 | Materials/Methods
4 | Results
5 | Conclusions
6 | Acknowledgements/Info
Abstract
1 | Title
Title, formatted in sentence case, that hints
at something interesting.
Not Title Case
NOT ALL CAPS
sans serif
jargon is not
interesting…
2 | Intro
You have two sentencesto hook a
reader. Use it wisely.
serif font from here on
out
Figure 1. Wisely can mean
using a graphicin the intro.
It’sa poster, not a paper.
Who looks
awesome?
If they really want details, they will
contact you. Keep thisbrief. How
about some visual stimulusor
interaction?
3 | Materials/Methods
seriously.
enter graphics
enter
technology
Paragraph format isfine, but bullet lists
work aswell. Just keep it readable.
KISS:
 vs. 
Layout is key
here!
4 | Results
Don’t just recap your results: these are
for the conclusions, the ah ha! M oments.
Thissection should be readable by
itself.
Talking points!
Many people start
reading here, so
recap a bit.
5 | Conclusions
Make sure to
cover “What’s
next?”
Literature cited. Acknowledgements.
Further Information. Contact
information.
I am a librarian.
Don’t make me
hunt you down.
Seriously.
6 | Acknowledgements/Info
1 | Title
2 | Intro
3 | Materials/Methods
4 | Results
5 | Conclusions
6 | Acknowledgements/Info
Poster
≠
Paper
If this is your template…
This follows the advice. Sort of.
writing| VISUALIZATION| Speaking
Posters that don’t suck
General Layout
Programs
Page
Layout
InDesign
LaTeX
QuarkXPress
Graphics
Packages
Illustrator
Omnigraffle
Inkscape
If you
must
Photoshop
Powerpoint
leave plenty of
white space
Color is
Powerful
Photo: mmebouffant
Use it Responsibly…
|
Photo: Andrew Bain
RESOURCES
http://www.vischeck.com/
http://www.etre.com/tools/colourblindsimulator/
http://www.color-blindness.com
Use
CONTRAST
Dark
Background
Light
Background
High
Contrast
low
Contrast
Don’t do this!
My future car: DB8
Totally badass
Because I love it
Bad Color Choices
 Avoid loud, garish colors…
 Avoid text colors that fade into background,
i.e. blue and black
 Avoid color-blind combinations:
– Red and green
– Blue and yellow
• Did you know blue/red appears fuzzy?
Check contrast & Color in grayscale
Bad Color Placement
Image
Is
Everything
Resolution
Matters
72 dpi…
300 dpi…
What’syour Publication DPI?
Your Badass Image is Meaningless without
Scale bar, Magnification or Description
Graphs &
Charts
Give Short, Descriptive Titles
Wantto know more? Call me!
aim here!
prettyugly
useful
crap
6”
6”
Here’s a Tip!
Here’s a Tip!
writing| VISUALIZATION| Speaking
Posters that don’t suck
Presenting
Body
101
Relax
Eyes up!
NO CBF!
Whatto
Say…
Specific
Concise
Genuine
Flair!
ExtraAV
Mini Posters
ContactInfo
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
- Yourmother
Don’t practice until
you get it right...
Practice until you
can’t get it wrong.
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
3 | Abridged
Hello there!
How do I make a poster
That doesn’t suck?
(abridged)
!&@#!, I have 12 hours
to throw this thingtogether…
5 | Min to read
2 | Sent. Summary
1 | Big Moment
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
- Yourmother
Don’t practice until
you get it right...
Practice until you
can’t get it wrong.
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Practice
Thank You
RESOURCES
Betterposters.blogspot.com
F1000 Posters
Colin Purrington
RESOURCES
http://www.cns.cornell.edu/documents/ScientificPosters.pdf
http://www.ohsu.edu/xd/research/research-
week/upload/presentation_creating_a_great_scientific_poster.pdf
https://kuler.adobe.com/create/color-wheel/
Contact me!
wirzj@ohsu.edu
503.494.3443
503.201.3543
questions?
Rw 2014 poster final

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