Presented at the Oregon Special Libraries Association workshop: Customizing Data Delivery to Target Audiences. Join ORSLA Members and friends for a half-day workshop on Customizing Data Delivery to Target Audiences. When: Friday, September 27, 1pm – 4pm with a no-host happy hour to follow. Architectural Heritage Center (701 SE Grand Avenue, Portland, http://www.visitahc.org/) You’ve done your research and have a pile of information. Learn how to turn that information into an impressive research package by profiling your audience (clients, faculty, students, management), assessing their needs and learning styles, and creating meaningful charts and info-graphics guaranteed to impress. Schedule: 1-2pm – Reece Dano: Ethnographic Research: Going Beyond WHAT and Getting to WHY 2-3pm – Temese Szalai: Delivering Insights, Not Information 3-4pm – Jackie Wirz: Fundamentals of Data Visualization: Creating Beautiful, Elegant and Descriptive Visual Displays After 4pm – Happy hour at [to be announced]

1. FUNDAMENTALS OF
DATA VISUALIZATION
Creating Beautiful, Elegant & Descriptive
Visual Displays

2. Hello there!

3. Hello there!
What is graphical
excellence?

4. Hello there!
how can I make my
data visually
Excellent?

5. let’s talk…

6. What this talkis not about…

10. aim here!
prettyugly
useful
crap
What this talkis about…

11. 1 | Substance
2 | Style
3 | Steps
4 | summary

12. 0 | foundations

13. Why is Visualization
Important?

15. “If information is presented orally,
people rememberabout10%...That
number goes up by 65% if you add a
picture.”

16. “If information is presented orally,
people rememberabout10...That
number goes up by 65% if you add a
picture.”

17. Oculata certitudine

18. Why Visual Abstraction?

19. “WhatI am really
try to do is bring
birth to clarity…
It's all visual. It's
hard to explain.”
-Feynman

20. 867-5309

21. 865-5309

22. Ethics

23. “With great power comes great
responsibility…”
-Uncle Ben, Spiderman

24. “Visualization is the abstraction
Of data. Data is the abstraction of
the real world. Data visualization is
an abstraction of an abstraction”
-Nathan Yau

25. 1 | Substance

26. describe your data

27. how do we describe it. . .
meaningfully,
clearly,
succinctly,
properly?

30. tomaytoe
tomahto
Solanum
lycopersicum
PANTONE
1795 C
tdTomato
554ex 581em
$64

32. Data means manythings…

33. Data flow

37. Data Definitions

38. Quantitative | Qualitative

39. Quantitative | Qualitative

40. |
Ratio Interval Ordinal Nominal

41. Ratio Interval Ordinal NominalValues

42. Ordinal NominalValues
Ordinal
Categorical
Relational

43. so what?

44. Values
Implied Graphical Content

45. Implied Graphical Content
Ordinal
Categorical
Relational

46. More, please

47. Multivariate, multisource

48. Width Size of Army Line Location Latitude/Longitude Color Movement
Location labels, dates, Numbers Temperature

49. Thiers Histoire du Consulat et de l'Empire
Ségur La Campagne de Russie, Mémoires d'un Aide de Camp de L'Empereur Napoléon I
Fezensac Souvenirs militaires
Chambray Histoire de l'expedition de Russie Jacob Revue d'Histoire de la Pharmacie

50. 2 | Style

51. does this visual make me look fat?

52. how do we make it. . .
easier to understand,
cleaner, safer,
smarter, meaningful
beautiful?

53. Visual Encoding:
Pattern

54. Visual Encoding:
values

55. Visual Encoding:
Color

56. Perception of
Visual cues

57. |

58. Application of
Visual Cues

60. *

61. Visual Graphing:
Coordinate Systems

62. Visual Graphing:
Fundamentals

63. Visual Graphing:
Annotation
chicken
chicken
chicken
Figure 1. chicken

64. Visual Clutter:
Do Not Do

Å
S( - i k

66. 3 | Steps

67. how do I do this?

68. how do we make a. . .
descriptive, unique,
interesting, engaging
data graphic?

69. Steps
Gather the Data
Organize the Data
Write a Story/annotate
Select a visualization
Apply encodings
Experiment & Iterate

70. Gather the data

71. Nathan’s Hot Dog Eating Contest

78. organize the data

79. =1*MID(A1,MATCH(TRUE,ISNUMBER(1*MID(A1,ROW($1:$9),1)),0),COUNT(1*MID(A1,ROW($1:$9),1)))

80. Write a spec

81. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?

82. annotate

83. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?

84. Did the creationof the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
single event: date

85. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
established in
1997

86. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
changed in 2000

87. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
observe change

88. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
baseline observations

89. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?
specifically: Number of
Hot Dogs & Buns Eaten
per year

90. select a visualization

92. Nathan’sHistory (year)
HDB
IFOCE
[year]

94. thank you
the end

106. Did the creation of the
InternationalFederation
of CompetitiveEating
affect Nathan’sHot Dog
Eating Competition?

107. Do International
Federation of Competitive
Eating Affiliates Affect
Nathan’sHot Dog Eating
Competition?

112. 4 | Summary

113. 1 | Substance
Multivariate
Multisource
Implied
graphical
content
Values|
Ordinal
category
Relationship

114. 2 | Style
VisualEncoding
VisualGraphics:
Fundamentals
VisualClutter:
Danger,Danger!

115. 3 | Steps
GathertheData
OrganizetheData
Writea Spec/annotate
Selecta visualization
Applyencodings
Experiment&Iterate

116. 1 | Substance
2 | Style
3 | Steps
4 | study

117. Hello there!
What is graphical
excellence?

118. “Everything should be made
as simple as possible,
but not simpler.”
Albert Einstein

119. Hello there!
how can I make my
Data visually
Excellent?

120. “Just as writers read to sculpt
their skill, visualizers look…
Look around you. You are
looking at opportunity.”
Jessica Hagy

122. Thank You

123. mail| Wirzj@ohsU.edu

124. http://libguides.ohsu.edu/wirz

125. questions?