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Accelerating Mobile Software Development




    Mobile Applications Conference, 2010



    Varun Khurana
    Co-founder, CEO




    Accelerating Mobile Software Development

1     © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




                                             App Store Stats




2   © Copyright 2009. Wirkle Technologies Pvt. Ltd.            www.wirkle.com
Accelerating Mobile Software Development




    Apple’s App Store




3    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




    Blackberry App World




4    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




    Android Market

    Top Free Apps




    Top Paid Apps




5    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




                      Is there money to be made ?




6   © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




    Is there money to be made ?
     Apple announced USD 1 billion paid to app developers
      over 2 years

     App developers making money

        EA Mobile (mobile games) did $212M with approx $30M from
         the iPhone app store
        Gameloft (mobile games company) did $150M with $25M from
         the iPhone app store
        TomTom (navigation solutions) did ~$20M from the iPhone app
         store
        Tapulous (mobile games company) did $12M last year, acquired
         by Disney


7    © Copyright 2009. Wirkle Technologies Pvt. Ltd.           www.wirkle.com
Accelerating Mobile Software Development




    Is there money to be made ?
     USD 1 billion paid to app developers averaged over
      225,000 apps is USD 4,444 per app on the iPhone app
      store

     On the Android Market only 30% apps are paid as
      opposed to 70% on the iPhone app store.

     Blackberry app world probably yields even lower
      developer revenues




8    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




                                            The Opportunity




9   © Copyright 2009. Wirkle Technologies Pvt. Ltd.           www.wirkle.com
Accelerating Mobile Software Development




 The Opportunity
      Mobile Games

      Existing successful businesses leverage mobile as an
       access medium

      Fundamentally - THINK MOBILE




10    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




                  Some recent apps out of Wirkle




11   © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




     Diacarta - A graphical day
       planner application




12    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




     Officedrop - All your
       documents now digitized
       and available on your iPad.




13    © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




Iceberg Reader - An interactive
  book reader




14   © Copyright 2009. Wirkle Technologies Pvt. Ltd.      www.wirkle.com
Accelerating Mobile Software Development




                                                       Thank You




15   © Copyright 2009. Wirkle Technologies Pvt. Ltd.               www.wirkle.com

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Mobile Apps Conference, New Delhi Aug 28, 2010

  • 1. Accelerating Mobile Software Development Mobile Applications Conference, 2010 Varun Khurana Co-founder, CEO Accelerating Mobile Software Development 1 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 2. Accelerating Mobile Software Development App Store Stats 2 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 3. Accelerating Mobile Software Development Apple’s App Store 3 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 4. Accelerating Mobile Software Development Blackberry App World 4 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 5. Accelerating Mobile Software Development Android Market Top Free Apps Top Paid Apps 5 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 6. Accelerating Mobile Software Development Is there money to be made ? 6 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 7. Accelerating Mobile Software Development Is there money to be made ?  Apple announced USD 1 billion paid to app developers over 2 years  App developers making money  EA Mobile (mobile games) did $212M with approx $30M from the iPhone app store  Gameloft (mobile games company) did $150M with $25M from the iPhone app store  TomTom (navigation solutions) did ~$20M from the iPhone app store  Tapulous (mobile games company) did $12M last year, acquired by Disney 7 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 8. Accelerating Mobile Software Development Is there money to be made ?  USD 1 billion paid to app developers averaged over 225,000 apps is USD 4,444 per app on the iPhone app store  On the Android Market only 30% apps are paid as opposed to 70% on the iPhone app store.  Blackberry app world probably yields even lower developer revenues 8 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 9. Accelerating Mobile Software Development The Opportunity 9 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 10. Accelerating Mobile Software Development The Opportunity  Mobile Games  Existing successful businesses leverage mobile as an access medium  Fundamentally - THINK MOBILE 10 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 11. Accelerating Mobile Software Development Some recent apps out of Wirkle 11 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 12. Accelerating Mobile Software Development Diacarta - A graphical day planner application 12 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 13. Accelerating Mobile Software Development Officedrop - All your documents now digitized and available on your iPad. 13 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 14. Accelerating Mobile Software Development Iceberg Reader - An interactive book reader 14 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com
  • 15. Accelerating Mobile Software Development Thank You 15 © Copyright 2009. Wirkle Technologies Pvt. Ltd. www.wirkle.com

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