1. #1 SMART TV PARTNER
Award Winning Technology

2. DISRUPTION OF TV AS WE KNOW IT
TRADITIONAL
SMART TV

3. NEWS - AUGUST 2012
August 21, 2012
30% of US Internet homes have a Connected TV
August 17, 2012
83% of video operators plan to offer TV Everywhere by 2013
August 17, 2012
In October 2011 the use of the Internet feature in IPTV-enabled homes was
estimated at about 2% of their TV use. In February 2012 it jumped to about 5%
August 13, 2012
Video games on connected TVs is forecast to grow rapidly to
$1.6 billion in 2016, up from $88.0 million in 2012
August 1, 2012
Internet Connected TVs to Reach 650m by 2017

4. WHO HAS A TV APP?
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5. #1 TV APP - SPAIN

6. VOD – KIDS

8. DEVICE CONVERGENCE

9. SOCIAL TV ?
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10. DEVICE CONVERGENCE
Shared Personal
- Sharing
Video TV Remote
Images Search
Data Data Entry

11. RADIO TV APP & MOBILE CONVERGENCE

12. SPORTS TV APP & MOBILE CONVERGENCE

13. PROPERTY APP & MOBILE CONVERGENCE

14. WHAT DID WE LEARN FROM MOBILE
1 Fragmented environments are expensive
The more platforms the higher the cost to maintain
2 Speed to market is key
App updates went from annually to monthly
3 Users want a common experience

15. THE SMART TV CHALLENGE
1 Brands want reach & coverage
Essential to cover all the major TVs (Samsung, LG, Philips,
Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and
platforms (Google TV, Opera Software)
2 Commonality yet mass Fragmentation
Most Smart TV app SDKs are based on HTML, JavaScript and
CSS but there are many differences between how TVs,
devices and platforms function.
3 App creation and cost of maintenance
Using multiple SDKs to create and maintain Smart TV apps is
massively time consuming and hard to manage

16. AWARD WINNING TV APP ENGINE

18. 1 Sherwood st
London W1F 7BL
United Kingdom
www.tvappagency.com
andy @ tvappagency . com
@ andyeardley