The Digital Catapult Centre Brighton is about collaborative R&D and enabling breakthrough innovations.
At this event we introduced Store of the Future - a physical space in the Netherlands that hosts innovative retail products and services.
http://storeofthefuture.nl/
Watch for an introductory Store of the Future talk by it’s Retail Research Director John Terra.
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Rosalie@wiredsussex.com
6. Store of the Future
Search
• Raise awareness
• Mouth-to-mouth ads
• Get discount offers
• Gathering opinions
• Compare products
• Plan journey
• Plan route
Shop
• Customize
• Browse, check & try
• Be inspired
• Be serviced
• Get suggestions
• Be Advised
• Be entertained
• Fit and test
• Get loyalty benefits
• Check-outs
• Get products
• Return products
Share
• Share products & services
• Share information
• Share opinion with company (C2B)
• Share opinion with pears (C2C)
• Receive after sales treatment
8. For retailers applying the latest innovations is often a major step. How does it work exactly? What is
the added value? Would it fit in my organisation? Is it easy to integrate this innovation? Is the
consumer ready for this? Retailers have a lot of questions. There is a need for a place where
retailers can really see the innovations in practice, where they can try them and where they can
obtain all answers and information about the innovations and the opinions of the consumers.
Together with partners of the project we opened The Store of the Future. It is the smallest
innovative department store of The Netherlands, with shop-in-shops of existing retailers. The
store will be open for one year for retailers, consumers, suppliers and others.
W
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Y
H
O
W
W
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A
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A place where consumers are welcome to orient themselves and to buy products in an
innovating environment.
A place where retailers are welcome to see and try the newest innovations and where all their
questions will be answered.
An inspiring environment where events, presentations and tours will be organized.
A place where people (from retailers to suppliers) activily can participate by showing their
products and / or innovations.
10. The Store of the Future
350 SQM
15+ Retailers & Brands
35+ Partners
12 Months
12 Side tracks
150+ events
365 Days customers
11. Feedback and business environment
Consumers (c-to-b visitors):
• Do you like the innovation or idea for yourself?
• Why?
• What do we need to improve to make it (more) successful?
Experts (b-to-b visitors):
• Do you like the innovation or idea for your company?
• Why?
• What do we need to improve to make it (more) successful?
• Is this the future of retail within your sector?
• Are you interested in this technology partner?
24. What are we looking for?
• Multi platform content management system
• Size measurement for fashion and shoes
• Big data based personal instore interaction
• Fast (mobile) checkout
• Loyalty (dwell time based)
• Customer feedback tools (fast & easy)
• Relevant sectors: DIY and Opticians
• Instore selfservice Apps (suggestions, finding products, advice)
• ……..
25. Store of the Future
Search
• Raise awareness
• Mouth-to-mouth ads
• Get discount offers
• Gathering opinions
• Compare products
• Plan journey
• Plan route
Shop
• Customize
• Browse, check & try
• Be inspired
• Be serviced
• Get suggestions
• Be Advised
• Be entertained
• Fit and test
• Get loyalty benefits
• Check-outs
• Get products
• Return products
Share
• Share products & services
• Share information
• Share opinion with company (C2B)
• Share opinion with pears (C2C)
• Receive after sales treatment
26. The Future of Retail starts here
Q&A Research & Consultancy
Printerweg 22
3821 AD, Amersfoort
033-2454637
www.qanda.nl
Contact
John Terra
jterra@qanda.nl
Will you be joining us?