July Sempo7 29 B

The ROI of Facebook Quantifying The Effectiveness of Social Media Marketing

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The ROI Of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Statistics, http:// www.facebook.com/press/info.php?statistics

The ROI Of Facebook Who is a Facebook Fan? 33% of 500 Million = 165 Million Fans

The ROI Of Facebook ,[object Object],Social > Tangible Return > Tangible Return > Tangible Return > Social > Motivation

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The ROI Of Facebook Are My Competitors Getting Customers Using Social Media?

The ROI Of Facebook Do My Competitors Plan On Using Social Media To Grow Their Business?

The ROI Of Facebook ,[object Object],[object Object],THE VALUE OF A FACEBOOK FAN: AN EMPIRICAL REVIEW JUNE 2010 by Syncapse in association with hotspex

The ROI Of Facebook ,[object Object],[object Object],[object Object],Spending

The ROI Of Facebook ,[object Object],[object Object],[object Object],Loyalty

[object Object],[object Object],The ROI Of Facebook Likely to Recommend

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The ROI Of Facebook Total Value Total Value = $136.38 -$0.47 Cost of Fan Acquisition $6.79 Earned Media Value $13.71 Recommendations $43.71 Loyalty $71.84 Spend Value Category

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The ROI Of Facebook ,[object Object],[object Object],[object Object],Components of a Large Company Facebook Campaign Returns

The ROI Of Facebook ,[object Object],[object Object],On-Going Blogging Campaign Total Campaign Investment > $17,840 Total Campaign Return > $ 50,000 For every dollar invested, $2.80 was returned Net Return, $50,000 - $17,840 = $32,160 This campaign made the company $32,160

July Sempo7 29 B

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