As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily

1. WBIS 2014
PR, bloggers
and publishers: any win-winwin business model ?
Giampiero Nadali
Elisabetta Tosi
January 2014

2. Partners in Sicily
Valeria Càrastro
Giampiero Nadali
Elisabetta Tosi

3. Sicily, Mount Etna Wine Region - 2012

4. Western Sicily, Marsala & Menfi - 2013

5. ROI: “Building relationships”
• Trips are only the “first step”
• Winegrowers are the protagonists
• Before the trip:
• we try to educate wineries to use properly
wine social media to maximize engagement
with visitors
• After the trip:
• follow ups, SM campaigns, engaging visitors
in future visits in their countries, etc.

6. Branding a winery/wine region
• Detailed info on every aspect of production
(before and during the trip)
• Different approach for different visitors:
are they pros? are they winelovers?
• Creating contents in real-time,
monitoring contents after the trip
• ROI: “reach”, “impressions”, “sentiment”,
“posts”, “photos”

7. Elisabetta Tosi
lizzytosi@gmail.com
Mobile: 348 5178920
Giampiero Nadali
giampieronadali@mac.com
Mobile: 348 7419566
fermentidigitali.com
marketing@fermentidigitali.com