1. Lodha Palava SEO Case Study

2. Palava SEO Case Study
Client:
Palava is one of the largest planned city initiatives in the world, located in
the Mumbai Metropolitan Region, less than 1 hour travel distance from
South Mumbai.
Challenge:
• Focus to Increase Brand Visibility by using related keywords
• Optimize on keywords related to amenities, facilities, infrastructure, etc.
• Optimize Location based keywords keeping in mind the proximity to
railway station
• Keyword Buckets like Investment, real estate, smart city were also central
to the SEO campaign
• Targeted for Pan India

3. Palava SEO Case Study
The Strategy:
ON Page:
• Created seo Url friendly
• Redirected all the image url to the respective Changed URLS and solved
broken links
• Generated Sitemap for palava and uploaded to the server
• 301 redirect and created 404 error page
• Breadcrumb navigation url changed
• Changed Title and description for the targeted pages of palava.in

4. Palava SEO Case Study
The Strategy:
OFF Page:
• Generated Backlinks to increase traffic for targeted keywords
• Google business listing for the palava
• Social bookmarking, directory submission, local search engine submission for
palava
• Created Articles and blogs
Results:
• After 2 months traffic grown by 30%
• Increase in visitors in India in May’14 as compare to Jan’ 14 : 282%
• Decrease in Bounce Rate
• Ranking for many keywords which are giving conversions [sample Keywords]
– Palava City Mumbai, Palava Mumbai, Palava City Dombivali, Palava Dombivali

5. Thank You
Call: (022) 26472061 / 0454
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