Havmor ran a Mother's Day campaign featuring a thematic film on Facebook and Instagram that received over 3 million views. They held a "Note to Mom" competition across both platforms that received 195 entries. The campaign's YouTube ads generated over 2.4 million views and impressions across mobile, tablet, computer and TV. On Facebook, the ads received over 1.6 million views and 46 million impressions, while on Instagram they received over 1.4 million views and 48 million impressions. The top performing regions were Maharashtra, Gujarat, West Bengal, Delhi and Karnataka. Feedback on the campaign was positive.

1. Havmor – Mother’s Day
Digital Media Case Study

2. Concept Note
To create an exciting and engaging campaign for Mother’s Day

3. Our Thematic film & results
Mother’s Day film views reached: Facebook (1,638,875) and Instagram (1,477,107)
Havmor Film https://bit.ly/3deoZNn

4. Fabulous results to ‘Note to Mom’ Competition
• Played it out on Facebook & Instagram
• Multiple formats – Post, GIF and Story

5. Note to Mom Competition – Performance
Platform No. Of Entries
Instagram 85
Facebook 110
Total 195
Out of 195 entries, six winners were
selected
• Users country shared heartfelt notes to their moms
• Had 22,418 engagements 90 people saved it on FB
• Had 1,898 people visit our profile on Instagram
Instagram nos

6. Winner of Note to Mom Competition

7. YouTube Performance
Device Performance of YT outstream ads
Devices Impression Views
Mobile 34,95,034 26,203
Tablets 45,160 380
Devices Impression Views
Mobile 12,70,460 2,02,737
Tablets 21,240 4,121
Computer 32,974 6,520
TV Screen 37,536 8,966
Device Performance of YT instream ads
• Overall, ads generated 2,48,972 views and 4.9 million impressions
• Outstream Ads were placed in Games, Mother's day topic and interest related websites had
26,583 views
• Instream Ads were placed in News and Food YT channels and videos had 2,22,344 views

8. • On Facebook, ads generated 1,638,875 views and 46,15,287 impressions & on Instagram, ads
generated 1,477,107 views and 48,97,430 Impressions
• Received only positive reactions on Facebook for the video
• 5000+ people have saved this ad and 127 people have shared this ad with their friends!
Facebook & Instagram Performance
Top Locations Views
Maharashtra 7,47,609
Gujarat 7,40,728
West Bengal 4,01,733
Delhi 3,72,696
Karnataka 3,01,829

9. Some Love From Our Audience

10. contactus@windchimes.co.in https://windchimes.co.in