Web design trends have always kept on evolving. 2018 too is witnessing man innovations intruding but for good. Read in detail here.

1. EXCITINGWEBDESIGN
TRENDSOF2018
2017hadgivenussomemindblowingandinspiringwebdesignstrendstotakeintoaccount.
Manyexpertsfromthedomain,includingtopdesignersandleadingorganisations,hadputforth
theircriticalanalysisthroughvariousplatforms.Theyhadcomeupwithsomewonderful
opinions,sharedtheirperceptionandevenairedtheirpredictionsovercertaintrends.Aswe
haveentered2018,everythinggetsintoafreshperspectiveandgivesspacetonewinnovative
ideas.Itisinfactagoodpracticetokeepone’spulseonthechangingtrends.Let’shavealook
atthelatestprofessionalwebdesigntrendsfor2018:

2. Accordingtoseveralreputeddesigners,ideasandinterfacescanbeeasilycomprehendedthrough
animation.Inthisfastpacedlife,webanimationeffortlesslyandwithinshorttimeframedriveshome
theveryideabehindanintricateconcept.Ithelpstoengageitsaudienceaswellascreatesawareness.
Inordertograbviewer’sattention,brandsstillrelyonstorytellingandpersonality.Butanimationonthe
otherhandreflectsthebrand’spositionpromotingitselfonlargescalewithgreaterimpact.Animated
logoisinvoguecurrently.ForexampletheintroductionofGIFimages.Moreover,animationallowsthe
designersdesignerstochoosewiderangeofcreativetoolsandallowsthemtoexperiment.Forinstance,design-
ersplaywithadvancedprototypingtoolsinordertoputforthideasinmuchrefinedmannerdigitallyto
theirclients.
IMPORTANCE OF WEB ANIMATION ELEMENTS

3. USAGEOFATTRACTIVECOLORS
Coloursareknowntoplayaverycrucialroleindesigningcreativeelementsofwebdesign.Inrecent
timesithasbeennoticedthatthedigitalspacesmakeheavyuseofboldandbrightcolours.Thistrend
isheretostayforsure,expertwebdevelopmentcompaniesfromtheindustryobserve.Playing
withcontrastinghuesandstrikingimageshasturnedoutbeafavouriteexperimentofdesigners.Not
onlyonline,suchvibrantvisualshaveenteredpublicandoutdoorsplatformslikebannersandbillboards
tonameafew.

4. USAGEOFCREATIVETYPOGRAPHY
Overtheyearsthesignificanceoftypographyhaschanged.Hailedasamostpowerfultool,typogra-
phyenjoysprominenceandaddsaesthetictouchwhileconveyinganidea.FontslikeHelveticaarestill
trending,nevertheless,thefuturehasscopeforSerifsandevenSansSerif.Amidstthis,typographyis
themostpreferredchoiceofdesignotherwise.Similarly,thetrendofusingtypographycut-outsisprev-
alentnow.Thisworksbestwhenthereisaninterestingcombinationoflimitedlettersandappropriate
typeface.

5. In2017animationvisualisationreceivedimmenseboostwhiledatarepresentationwasinhuge
demandinthree-dimensionalsector.Ifblendedinrightway,thesetwocangiveoutremarkableresults.
Inputtingthistechniquetobestuse,designersaremovingtowardsinformationdesign.Iteffectively
combinesdesignwithdatasciencetogetenhancedvisualresults.Datavisualisationhasevolved
sincethenandstillgetsrefinedwithadvancedtechnology.
ADVANCEDDESIGNINGTOOLS
Withtheintroductionofnewdesignwebsitedesigningtoolandadvanceddigitalsoftware,onecan
observehowbusinesshasgivenimmenseimportancetocreativedesign.Extensivechoiceoftools
hasgivencreativefreedom butitischallengingtousetherightone.From Photoshoptothelatest
Sketch,designtoolshavecomealongwayanddesignersareconstantlychangingtheirloyalties.
IMPORTANCE OF DATA VISUALISATION

6. FLAT2.0DESIGNSFLAT2.0DESIGNS
Inordertostayonparwithchangingtrends,thedesigning
platformshavewelcomedFlatdesignwithopenarms.Its
latestversionFlat2.0isfastcatchingup.Gradientsatone
pointoftimewereconsideredasoldfashion,butitisback
brighter,bolderandvibrant.Ontheotherhand,Shadows
tookthebackseatandnow ithasreturnedasafad.By
blendingGradientsandShadowsmoderatelyitgivesoutan
aestheticaestheticeffecttoadesign.EventuallyFlatdesignhas
returned to the field. Many companies offering,web
designanddevelopmentserviceshavetestifiedthe
same.
INCREASEDUSAGEOFILLUSTRATION
Illustrationsaremosteffectiveandpracticalmeansofattractingattention.Whilebeingvisuallyappeal-
ing,itengagesviewsandconveysthemessagerightaway.Itdrivesawaymonotonyandboredomand
upliftsthetoneofasimpleanddullcontent.Inotherwords,creativeheadsprefertobreathelifeina
layoutthroughIllustrations.

7. WebdesignhasmadewayforArtificialIntelligence(AL)throughinteractiveapplicationsandfeatures.
Therehasbeenvisibleriseinchatbotswherepeopleuseitwithoutbeingconsciouslyawareofit.
Apple’sSiriandGoogleHomearebestexamplesforthis.Thedesignelementhasupperhandhere
aswell.ItmakesthevisualofthesebotsnotonlystrikingbutmakesAIindistinguishable.
Rulesaremeanttobebrokenandmade,especiallyinthecaseofdesignworld.Webdesignhas
witnessedbigrevolutionsince2010s.Designshavemadeuseofboldcolourandvibrantcontentinthe
nameofbeingcreative.Limitshavebeencrossedandtraditionalguidelinesmodified.Yetmostof
expertdesignerslovetosticktorulesandliketoworkaroundthemandsimultaneouslyexperimentby
pushingtheboundaries.2018willseemoreofthistrend,expertsshare.
RESPONSIVELAYOUTS
MobileWebbecameahugehitin2017and
evensurpassedthetrendofdesktopbrowsing.
Thiswasagreatchallengetothedesignersas
theydivertedtheirinterestsincateringtomobile
users.Mobilesgivewiderscopethandesktopin
terms of functionality. 2018 willtake
forwardthistrendbygivingmuchadvance
advancedandenrichingexperi-
encetousers.Therewillbemore
design options for navigation
icons,minianimations and
dataorganizers.
ROLE OF ARTIFICIAL INTELLIGENCE (AI)
(AI)

8. INCREASEINEMAILMARKETING
Promotionalcampaignsandmarketingcommercialshavebeenmobilefriendly.Brandshavenow
seamlesslymovedtousingemailsthataremobileresponsive.Thesearetermedaskineticmails
wheretheproductsareshowcasedusinginteractivemodules.Thistrendhaselevatedthepositionof
emailsdrasticallyandingeniously.
RAISEOFECOMMERCEINDUSTRY
Brandsarejustgoingtogetbiggerandexciting.Owingtoboom
ine-commerce,thereisawholenewworldofopportunitiesfor
e-shopping,onlinefoodportalsandforanythatmattersin
digitalplatforms.Designershaveaplethoraofchoiceforweb
works.Withkineticemails,yougetupdatesbasedonyour
onlinesearch.Technologyidentifiesyourinterestsandcompa-
niessend customised emailsaccordingly.Moreoversocial
mediamedia platformsserve asa big and effective platform to
promoteproductsandestablishabrandidentity.
Theeverchanging trendsand trend settershaveultimatelychanged how thewhole
designing domain works.Watching carefullythelatestupdatesfurnishesmorethan
enoughwebdesigntipsforyourwebsitesaswellaswebsitemaintenancetips.Thiswill
makesurethatyouronlinepresencestaysinlinewiththepreferencesofprospects.