Social media provides opportunities for individuals and businesses to advertise themselves and their brands through platforms like Twitter, Facebook, YouTube, and Flickr. As these platforms grow rapidly in users, attracting more in short periods of time than older forms of media, businesses are increasingly using social media for digital marketing, research, and finding employees. Specifically, 80% of companies use LinkedIn to find employees, while 34% of bloggers discuss products and brands, influencing corporations to join blogging and value insights from other blogs. The document concludes that social media allows constant connectivity and visibility, creating enjoyable environments for business through emerging as a dominant form of media.