community empowerment through mobilization

1. 1
Training Workshop
on
" Community Mobilization"
Prepared By Wilton.

2. 2
Trainees will be able to know and Master:
Definition of Community Mobilization
Role of Community mobilizers
Degree of Community Participation
Benefits of community Mobilization
documenting project needs

3. 3
Session 1
Introduction of Participants
What is Community, Its
dimensions
Why Mobilization
Benefits of Community
Mobilization
Role of Community
Mobilizers

4. 4
CCoommmmuunniittyy
Brainstorming ....
What comes first in your mind when you think
or hear the word
“COMMUNITY” ?

5. 5
WWhhaatt iiss aa CCoommmmuunniittyy
Defination
A Community is a set of people living
together with common interest”
We all live in a community. There
are different things that bind us
together. Let us try to identify
them.
 Beliefs
 Values
 Language
 Territory
 Religion
 Culture
 Occupation

6. 6
WWhhyy MMoobbiilliizzee ccoommmmuunniittyy??
As a Mean or Strategy:
Creating demand for interventions
Increasing access to services
Scaling up interventions
Increasing effectiveness and efficiency of
interventions
Contributing additional resources to the response
Reaching the most vulnerable
Addressing the underlying causes of Education:
gender disparities, lack of awareness etc.
Increasing community ownership and
sustainability .

7. 7
Benefits of Community Mobilization iinn aa pprroojjeecctt
Increase community, individual, and
group capacity to identify and satisfy
their needs
Improve program design
Improve program quality
Improve program results
Improve program evaluation
Cost effective way to achieve
sustainable results
Increase community ownership of the
program

8. 8
Key Task involved in Community MMoobbiilliizzaattiioonn
 Developing an on-going dialogue
between community members
 Creating or strengthening community
organizations (Committees etc.)
 Creating an environment in which
individuals can empower themselves
to address their own and their
community’s health needs
 Promoting community members’
participation

9. 9
……ccoonnttiinnuueedd
 Working in partnership with
community members
 Identifying and supporting the
creative potential of communities to
develop a variety of strategies and
approaches
 Assisting in linking communities with
external resources
 Committing enough time to work with
communities, or with a partner who
works with them

10. 10
GGrroouupp WWoorrkk
why are we mobilizing our Communities for this
project?
Find out reasons and writes them down.
Then one person will come infront and present reasons each
groups have chosen in their discussion
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 ...........................................................................................
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 ...........................................................................................
 ...........................................................................................
 ...........................................................................................

11. 11
Involving aallll SSttaakkeehhoollddeerrss
Let’s discuss…………
Who are stakeholders?
Why it is important to coordinate among all
stakeholders?
What can be achieved when we involve all
stakeholders?
What can assume if we don’t involve all
stakeholders?

12. 12
Identification of Deprived/NNeegglleecctteedd GGrroouupp
?
What do you think
 who are deprived and neglected people in your
community?
 Why are they neglected? How can you enhance
their participation?
How can their
participation be
enhanced?
Reasons for
deprivation?
Deprived
people

13. 13
Marginalized groups in your community
Can You Identify Marginalized groups in your
Community
Examples
 Economically deprived
group (Poor)
 Women
 Tribal/indigenous people
 Disable people
 Minority Groups
 Others

14. 14
Role of Community MMoobbiilliizzeerrss
A mobilizer is a person who mobilizes.
He/she gets things moving.
– Bringing People Together
– Building Trust
– Encouraging Participation
– Facilitating Discussion and Decision-making
– Helping Things to Run Smoothly .
– Facilitation in community mobilization process

15. 15
How to enhance the community PPaarrttiicciippaattiioonn??
Write one mean to enhance
Community participation?
 State one example you have
done so far in this area!

16. 16
CCoommmmuunniittyy MMeeeettiinnggss
GGaatthheerriinngg PPeeooppllee aatt OONNEE PPllaattffoorrmm
PPuuppppeett SShhooww && TThheeaattrree
SSppoorrttss && GGaammeess
EElleeccttrroonniicc && PPrriinntt MMeeddiiaa
PPaammpphhlleettss && HHaannddoouuttss
VViillllaaggee LLiitteerraaccyy FFaaiirr
HHuummaann CChhaaiinn

17. 17
Message DDiisssseemmiinnaattiioonn
TThhrroouugghh ddiiffffeerreenntt mmeeaannss ssuucchh aass
CCoommmmuunniittyy HHoouurrss oonn FFMM RRaaddiioo SSttaattiioonnss
TTeelleevviissiioonn
LLooccaall ppoossttss aanndd nneewwss cchhaannnneellss
TTaarrggeettttiinngg iinnssttiittuuttiioonnss sscchhoooollss,, cchhuurrcchheess aanndd
MMoossqquueess..
CCoommmmuunniittyy LLeeaaddeerrss aass aa cchhaannnneell

18. 18
BBeesstt MMoobbiilliizzeerr
Picture of a
mobilizer 
Determined,
Organized, Tackful
and task oriented

19. 19
Self AAsssseessssmmeenntt SSkkiillll
Do you find out qualities of community
mobilizers in yourself!
As a trainee assess your skills you are
best in and jot them down below.
• ............................................................
• ............................................................
• ............................................................
• ............................................................
• ............................................................

20. 20
Skills needed for CCoommmmuunniittyy MMoobbiilliizzeerr
Attitudes include:
 A willingness to examine and challenge
their own assumptions, opinions and
beliefs
 A genuine respect for all community
members
 A non- judgmental and accepting
approach
 A consideration that different people
have different views and perspectives
 A belief in community capacity to take
effective action.

21. 21
……....ccoonnttiinnuueedd
Skills include:
 good communication skills, especially listening
 good facilitation skills to enable communities to
conduct their own analysis of their lives and
situations
 PLA and other techniques to help facilitation
awareness of political, gender and cultural issues
and relationships
 an ability to challenge assumptions sensitively
(e.g. about the role of women).

22. 22
……ccoonnttiinnuueedd
Knowledge includes:
the community mobilization process
the principles of community
mobilization
knowledge of Education related Issues
and problems, causes and effects
understanding of the ethical issues
related to community mobilization.

23. 23
……..ccoonnttiinnuueedd
Other skills and knowledge that may be
needed at different stages in the
community mobilization process
include:
– An ability to help communities form organizations
– An ability to identify capacity-building needs among
communities (e.g. leadership skills, networking and
partnership-building skills)
– An ability to help communities mobilize resources
– Advocacy skills
– Project planning and management skills.

24. 24
SSoommee QQuuaalliittiieess ooff aa ggoooodd CCMM
 Good communication skills
 Good facilitation skills
 Good listener
 Committed
 Decision maker
 Active
 Negotiation skills
 Honest
 Known to culture and values of society
 Well dress
 Catalyst
 Management skills

25. 25
RRoollee ooff CCMM
Getting Prepared
 Know Your Goals "If you do not know where you are going, then
any road will do."
 Know Your Target Community You must know as much as
possible about its social organization, economy, languages, layout (map),
problems, politics, and ecosystem
 Know The Skills You Need
 Know The Basic Concepts What is development?
Community development? Community participation? Poverty?
Community? Empowerment? Sustainability
 Outside Resources

26. 26
SSoommee DDooss aanndd DDoonn’’ttss
Activity
Lets talk and write about our communities what we
should do and what we should not do?
Dos... Don'ts...
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27. 27
FFiieelldd DDiiaarriieess
Why Field diaries are important?
Why do we need to capture the information
on paper when have brain?
Why do we talk about report writing?

28. 28
Group Work
Each Community Mobilizer's Group will write
a report on the basis of a given
information/case study or a story. Not
otherwise.

29. 29
Contents of DDaaiillyy FFiieelldd RReeppoorrtt
Purpose of Visit
Activities Carried out
Accomplishment/Outputs of the day
Observations
Challenges
Recommendations
Follow up/Future Plan

30. 30
Session 2
Components in Session
 Participation of Communities
 Degrees of Participation
 Project Orientation/ What project is all about ?

31. 31
Community Mobilization
Defination:
Community mobilization is a capacity-building
process through which
community individuals, groups, or
organizations PLAN, CARRY OUT, and
EVALUATE activities on a participatory
and sustained basis to improve their
Living conditions, health and social
needs either on their own initiative or
through outside support.

32. 32
"Together we can Prosper"
“As an individual I could do
nothing.
As a group we could find a way
to solve each other’s
problems”.

33. Degree of Community Participation
33
Collective Action
Co-Learning
Cooperation
Consulting
Compliance
Co-Option
Towards ownership & sustainability
Away from ownership & sustainability

34. 34
Co-option
Token involvement of local people
Representatives are chosen, but have no real
input or power

35. 35
Compliance
Tasks are assigned, with
INCENTIVES to ensure compliance
and motivations.
Outsiders with indepth knowledge of
community projects undertaken,
decide agenda and direct the
process

36. 36
Consultation
Local opinions are asked first before
planned projects or activities are
implemented.
Outsiders with well established
community projects knowledge
analyze and decide on a course of
action to be followed.

37. 37
Cooperation
Local people of the community
endeavor hand in hand to work
together with outsiders to determine
priorities
Responsibility remains with outsiders
for directing the process in situations
where local people are incapacitated.

38. 38
Co-learning
Local people and outsiders share
their knowledge to create new
understanding and mutual co-existing
Local people and outsiders work
together to form action plans with
outsiders facilitation on agreed
community projects.

39. 39
Group Work
As a mobilizer of the community:
Define at which stage you are presently at, in
your community mobilization project.