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Building Brand Equity with PR
1. Itโs PR not ER Building Brand Equity Through Public Relations September 17 2007 Cubitt Jacobs & Prosek Communications
2. Public Relations Definition: [Public Relations] is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. - Edward Bernays (November 1891-March 1995), considered as โone of the fathers of the field of public relationsโ (Wikipedia)