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Itโ€™s PR not ER Building Brand Equity Through  Public Relations September 17 2007 Cubitt Jacobs & Prosek Communications
Public Relations Definition:   [Public Relations] is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. - Edward Bernays (November 1891-March 1995), considered as โ€œone of the fathers of the field of public relationsโ€ (Wikipedia)
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[object Object],[object Object],[object Object],[object Object],How PR Can Build Brands
Made-up Example: ,[object Object],[object Object],[object Object],[object Object],S K i d a d d l e.com Get Connected!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands Built With PR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Under Construction but Looking Good
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Look Like This?
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First: A Proper Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets of the Press REVEALED! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Three Questions for Every PR Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR and Measurement ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Jar Jar Saysโ€ฆ   Avoid brand killers like ME!
[object Object],[object Object]
PR 101 Establish Thought Leadership Engage the Media  Develop Messages Identify Audiences
[object Object],[object Object],[object Object],[object Object],[object Object],Identifying Audiences
Developing Your Media Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engaging the Media ,[object Object],[object Object],[object Object],[object Object]
Establishing Thought Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study
Babelgum: Background ,[object Object],[object Object],[object Object],[object Object]
Babelgum: Challenges & Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Babelgum: Engaging the Media
Babelgum Results
Babelgum Results
Babelgum Results ,[object Object],[object Object],[object Object]
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Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Cubitt Jacobs & Prosek Communications

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Building Brand Equity with PR

  • 1. Itโ€™s PR not ER Building Brand Equity Through Public Relations September 17 2007 Cubitt Jacobs & Prosek Communications
  • 2. Public Relations Definition: [Public Relations] is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. - Edward Bernays (November 1891-March 1995), considered as โ€œone of the fathers of the field of public relationsโ€ (Wikipedia)
  • 3.
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  • 17.
  • 18. PR 101 Establish Thought Leadership Engage the Media Develop Messages Identify Audiences
  • 19.
  • 20.
  • 21.
  • 22.
  • 24.
  • 25.
  • 26.
  • 29.
  • 30.
  • 31.
  • 32. Thank You Cubitt Jacobs & Prosek Communications